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- Tasks: Manage PPC campaigns and optimise performance for lead generation.
- Company: Join Trade Mastermind, the UK's leading business education group for trades.
- Benefits: Competitive salary, career growth, modern office perks, and a supportive team.
- Why this job: Make a real impact in a fast-growing company with ambitious goals.
- Qualifications: 2-5 years of PPC experience and strong analytical skills required.
- Other info: Enjoy a dynamic work environment with excellent development opportunities.
The predicted salary is between 35000 - 45000 £ per year.
Location: Peterborough (Office Based)
Salary: £35,000 - £45,000 per year (depending on experience)
Role Type: Full-time, Permanent
Trade Mastermind is the UK's leading business education and coaching group for the construction industry. Founded by BBC Apprentice Winner Joseph Valente, we’ve trained over 5,000 trade business owners who on average, achieve 370% growth in their first year with us.
About the Role
Trade Mastermind is a fast-growing, performance-driven organisation with a nationally recognised brand. As we continue to scale, we are looking for a PPC Marketing Specialist to take ownership of our paid media activity and support ambitious lead generation and customer acquisition targets. This role is ideal for a commercially minded PPC professional who enjoys analysing data, optimising performance, and seeing their work translate directly into measurable business results.
Key Responsibilities
- PPC Strategy & Campaign Management
- Plan, build, and manage PPC campaigns across Google Ads, Bing Ads, and YouTube
- Develop multi-channel paid media strategies aligned with business goals
- Identify growth opportunities and scalable acquisition strategies
- Performance & Optimisation
- Monitor campaign performance daily and optimise for CPL, CTR, conversions, and ROAS
- Conduct keyword research, audience targeting, and competitor analysis
- Improve landing page performance through CRO insights and testing
- Tracking, Reporting & Analysis
- Ensure accurate tracking using GA4, GTM, and conversion tracking
- Produce clear, actionable performance reports
- Use data insights to drive decision-making and continuous improvement
- Budget Management
- Manage and allocate monthly PPC budgets effectively
- Maximise ROI while controlling costs and reducing waste
- Collaboration
- Work closely with the wider marketing team, including content, creative, and CRM
- Support campaigns across webinars, events, launches, and lead funnels
Skills & Experience Required
- 2-5+ years’ experience in PPC or paid media (agency or in-house)
- Strong hands-on experience with Google Ads and Bing Ads
- Confident using GA4, Google Tag Manager, and analytics tools
- Strong analytical skills and a data-driven mindset
- Commercial awareness and focus on results
- Ability to work in a fast-paced, performance-led environment
What We Offer
- £35,000 - £45,000 salary (experience dependent)
- Clear career progression and development opportunities
- High exposure within a performance-driven marketing team
- Modern office environment with:
- Free on-site parking
- On-site gym access
- Subsidised canteen
- Health & wellbeing programme
- All equipment provided
PPC Marketing Specialist employer: Trade Recruit
Contact Detail:
Trade Recruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, results, and any cool projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common PPC questions and scenarios. Think about how you can demonstrate your analytical skills and data-driven mindset, as these are key for the role at Trade Mastermind.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our awesome team.
We think you need these skills to ace PPC Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Marketing Specialist role. Highlight your experience with Google Ads and Bing Ads, and don’t forget to showcase any successful campaigns you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how your skills align with our goals at Trade Mastermind. Keep it engaging and personal – we love a bit of personality!
Show Off Your Analytical Skills: Since this role is all about data-driven decisions, make sure to mention specific examples where you've used analytics tools like GA4 or GTM to optimise campaigns. We’re keen to see how you’ve turned data into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Trade Recruit
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your experience with Google Ads, Bing Ads, and any successful campaigns you've managed. They’ll want to see that you can talk the talk and walk the walk!
✨Show Off Your Analytical Skills
Since this role is all about data-driven decisions, prepare to showcase your analytical skills. Bring examples of how you've used data insights to optimise campaigns and improve performance. It’s all about demonstrating that you can turn numbers into actionable strategies.
✨Understand Their Business Goals
Do your homework on Trade Mastermind and understand their business model and goals. Think about how your PPC strategies can align with their objectives, especially in lead generation and customer acquisition. This shows you’re not just a PPC expert, but also a strategic thinker.
✨Be Ready for Collaboration Questions
Since collaboration is key in this role, be prepared to discuss how you’ve worked with other teams in the past. Think of examples where you’ve collaborated with content, creative, or CRM teams to achieve campaign success. They’ll want to know you can play well with others!
