Sales Manager in Peterborough

Sales Manager – Trade Mastermind (B2B Education & Events) Location: Peterborough HQ Salary: £75,000 Base + £150,000 OTE (Uncapped) Package: Monthly Bonuses | Team Performance Overrides | Private Health | Pension | Fast-Track to Head of Sales Lead, Develop & Scale a High-Performing Customer Account Management Team Trade Mastermind is the UK's leading business education and coaching group for the construction industry. Founded by BBC Apprentice Winner Joseph Valente, we've trained over 5,000 trade business owners who on average achieve 370% growth in their first year with us. In 2026, we opened the 20,000 sq. ft. Trade Mastermind University Headquarters, the first dedicated university for the trades industry, featuring a 300-person event arena, podcast studios, and Cambridgeshire's first rooftop bar within a business premises. We are now hiring an exceptional Sales Manager to take ownership of our growing Customer Account Management Department. This is a critical leadership role focused on driving customer engagement, increasing event attendance, maximising client retention, and creating opportunities for customers to progress through Trade Mastermind's education programmes. THE ROLE You will lead, manage, and develop an existing team of Customer Account Managers responsible for nurturing relationships with our members and ensuring they receive maximum value from the Trade Mastermind ecosystem. Your Mission Increase customer engagement and programme participation Improve event attendance and member retention Maximise customer lifetime value Identify upsell and progression opportunities across our education programmes Build a world-class customer success and account management culture This role is ideal for a leader who thrives on coaching people, improving customer outcomes, and driving commercial performance through relationships rather than cold sales activity. WHAT YOU'LL DO Team Leadership & Development Lead, coach, and motivate an existing Customer Account Manager team Recruit and develop additional team members as the business grows Conduct regular 1-2-1s, coaching sessions, and performance reviews Create a high-performance culture focused on customer success and commercial excellence Develop future leaders within the department Customer Growth & Retention Ensure customers remain engaged throughout their journey Increase attendance at Discovery Days, workshops, and live events Improve retention and customer satisfaction levels Support customers in achieving measurable results from our programmes Drive progression into higher-level programmes and services where appropriate Performance Management & KPIs Establish clear daily, weekly, and monthly KPIs Monitor customer engagement, attendance, retention, and revenue metrics Analyse team performance and identify opportunities for improvement Report directly to the CEO on team performance and customer outcomes Work closely with Marketing, Sales, and Operations teams to improve the customer journey Scaling the Division Build frameworks, systems, and processes to support growth Implement best-in-class onboarding and customer success strategies Create training programmes and SOPs for the Account Management team Develop scalable systems that support Trade Mastermind's expansion plans BONUS STRUCTURE Your bonuses and overrides are linked directly to: 1. Customer Retention & Engagement * Customer attendance at events and training programmes * Retention and programme completion rates * Customer success metrics and engagement levels 2. Revenue Growth & Team Performance * Team-generated programme upgrades and renewals * Overall department revenue performance * Achievement of key retention and attendance targets The more value your team creates for customers, the greater your earning potential. WHAT YOU GET £75,000 Base Salary £150,000+ OTE (Uncapped) Monthly performance bonuses and team override structure Quarterly leadership incentives and company rewards Private healthcare and pension 20 days holiday plus bank holidays and your birthday off Access to exclusive Trade Mastermind events, launches, and networking opportunities Direct mentorship and leadership development with Joseph Valente Clear progression pathway to Head of Sales Full-time office-based role at the brand-new Trade Mastermind University HQ The opportunity to play a key role in scaling one of the UK's fastest-growing business education companies Be part of a company targeting growth from £10M to £100M over the next three years WHO YOU ARE Proven Sales Manager, Customer Success Manager or Head of Customer Accounts Experience leading customer-facing teams Strong coaching and people management abilities Experienced in driving retention, renewals, and customer engagement Commercially minded with a strong understanding of customer lifetime value Highly organised and KPI-driven Energetic and motivational leader Comfortable working in a fast-paced, high-growth environment Experience in B2B services, coaching, education, membership organisations, events, or construction is advantageous but not essential. THE VISION Your Customer Account Management Department will become a key growth engine within Trade Mastermind's expansion strategy. Over the next three years, we will: * Scale from £10M to £100M * Train over 1,000 business owners annually * Open multiple Trade Mastermind University locations globally Your leadership will directly impact customer success, retention, and the continued growth of Trade Mastermind