At a Glance
- Tasks: Lead marketing for a top-tier personal brand and drive revenue growth.
- Company: Join Joseph Valente Brand & Valente Consulting, a dynamic and ambitious business.
- Benefits: Competitive salary, private pension, 28 days holiday, and free parking.
- Other info: Work directly with a renowned entrepreneur and access high-profile events.
- Why this job: Make a real impact by building a market-leading personal brand.
- Qualifications: Experience in scaling personal brands and expertise in content and paid media.
The predicted salary is between 75000 - 75000 £ per year.
We’re hiring a Head of Marketing to build, scale, and monetise one of the most ambitious personal brands in UK business. This is not a traditional marketing role. This role is about building a content and revenue engine around a founder-led business – turning attention into demand, and demand into revenue at scale. You will take full ownership of the Joseph Valente personal brand and the Valente Consulting growth system, working directly with the Founder & CEO.
What you’ll do:
- You’ll be responsible for positioning Joseph Valente as a top-tier business voice in the UK, with consistent, high-impact messaging across Instagram, YouTube, TikTok, and LinkedIn.
- You’ll build and run a high-output content machine, including daily short-form content, weekly long-form video, and weekly Unfinished Business episodes. This means creating repeatable formats, hooks, and storytelling frameworks – not random posting.
- You’ll turn attention into revenue by building and optimising funnels, email journeys, offers, and pricing.
- You’ll drive growth into Valente Consulting programmes, events, workshops, and academies, working closely with sales to improve cost per lead, cost per acquisition, and conversion rates.
- You’ll also own paid media across Meta, YouTube, and TikTok, managing significant budgets and building scalable campaigns with clear ROI.
- You’ll lead and grow the marketing team – currently including a Social Media Manager and videographers – and build out the wider marketing function with clear structure, KPIs, and standards.
- Everything you build should connect content to leads, leads to sales, and sales to delivery. This role is judged on commercial impact, not vanity metrics:
- Revenue generated from marketing
- Cost per lead and cost per acquisition
- Lead-to-sale conversion rates
- Paid media ROI
- Content output, performance, and audience growth
- Event and workshop attendance
Who this role is for:
This role is for someone who has scaled a personal brand or founder-led business before. You understand content, paid media, funnels, and direct-response marketing. You’re commercially focused, operator-minded, and comfortable building structure in a fast-moving environment. You care about revenue as much as brand.
The right person will:
- Build one of the most dominant personal brands in the UK
- Drive millions in revenue through marketing systems
- Help scale Valente Consulting to £25M+
What you’ll get:
- Competitive six-figure salary with performance-linked upside
- Private pension available after 3 months of service
- 28 days holiday including bank holidays
- Free on-site parking
- The opportunity to work directly with Joseph Valente, Apprentice winner and one of the UK’s recognised entrepreneurs
- Front-row access to high-profile business events
- A senior leadership role with real influence over brand, revenue, and growth decisions
- The chance to build something meaningful – not just campaigns, but a market-leading personal brand and commercial engine
Head Of Marketing in Peterborough employer: Trade Recruit
Trade Mastermind is an exceptional employer, offering a dynamic work environment in Peterborough where innovation and growth are at the forefront. With a strong focus on employee development, you will benefit from ongoing leadership training, genuine career progression opportunities, and the chance to influence the future of one of the UK's fastest-growing business services organisations. Join us to be part of a collaborative culture that values accountability and continuous improvement while making a meaningful impact on the success of thousands of entrepreneurs.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing in Peterborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trade Recruit and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trade Recruit are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trade Recruit on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trade Recruit. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Marketing in Peterborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trade Recruit. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trade Recruit:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trade Recruit’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trade Recruit
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trade Recruit will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trade Recruit, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
