At a Glance
- Tasks: Plan and optimise paid ad campaigns across Meta, TikTok, and Google.
- Company: Join Trade Mastermind, the UK's leading business education provider for tradespeople.
- Benefits: Competitive salary, 20 days holiday, gym access, and ongoing training.
- Other info: Enjoy a modern office environment with regular team activities and professional development opportunities.
- Why this job: Make a real impact in a fast-growing company with a supportive culture.
- Qualifications: Experience in high-performance ad campaigns and strong analytical skills required.
The predicted salary is between 40000 - 40000 € per year.
Location: Peterborough (Office-Based)
Salary: £35,000 – £45,000 per year
Role Type: Full-Time, Permanent
About Trade Mastermind
Trade Mastermind is the UK’s leading business education and coaching provider for tradespeople. We empower UK trade business owners to scale, grow, and build profitable companies through expert training, mentorship, and digital learning. As our brand and demand continue to grow, we are expanding our in-house marketing team and are looking for a highly skilled Paid Ads Specialist (Media Buyer) to help drive quality leads and accelerate acquisition.
This is a fully office-based role at our Peterborough headquarters. We are seeking someone who is energetic, data-driven, creative, and deeply experienced in running high-performing paid ad campaigns.
About the Role
The Paid Ads Specialist will be responsible for planning, launching, and optimising paid advertising campaigns across Meta, TikTok, Google, and other relevant performance channels. The goal of this role is to drive high-quality registrations, maximise lead volume, and deliver strong conversion results.
You will manage high-volume campaigns, test creative variations, refine audience targeting, and ensure cost-effective acquisition. Working closely with the Acquisition Lead, Martech team, Conversion Lead, and Brand team, you will play a key part in Trade Mastermind’s wider marketing and growth strategy. This is a hands-on execution role suited for someone who thrives in a fast-paced environment and has proven experience in PCC and Paid Ads.
Key Responsibilities
- You will be responsible for executing and scaling paid campaigns across Meta, Google, TikTok, and programmatic platforms. This includes managing day-to-day optimisation, bidding strategies, pacing, budgeting, and campaign delivery.
- A core part of your role will involve running structured creative tests to identify top-performing concepts, messaging angles, hooks, and formats. Working closely with the Acquisition Lead, you will develop hypotheses, test creative variations, and refine your approach based on results in each region.
- You will design and refine audience targeting strategies using interest, behaviour, lookalike, and retargeting segments. Your work will include creating and maintaining audience groups for beginners, traders, educators, and high intent users, ensuring each segment receives the most relevant message at the right time.
- Monitoring funnel quality is essential. You will analyse traffic performance across channels, assess lead quality, and adjust targeting, creative, or platforms to improve conversion. You will be responsible for tracking core KPIs including CPR, CPV, CPFTD, ROI, and all metrics connected to cost-effective lead acquisition.
- Accurate tracking and reporting are essential. You will work closely with the Martech team to ensure correct pixel implementations, event tracking, and UTM structures. You will also prepare daily and weekly performance reports, offering insight into channel performance, creative outcomes, audience behaviour, and regional results.
Requirements
We are looking for someone with proven experience managing high-performance Facebook/Meta campaigns with strong lead generation results. You should have expert knowledge of Ads Manager, audience building, and media buying optimisation techniques.
The role requires strong analytical skills and the ability to make data-driven decisions. You should be comfortable managing multiple campaigns simultaneously, have exceptional attention to detail, and demonstrate an understanding of full-funnel lead generation.
Confidence using tracking tools such as Meta Pixel, Google Tag Manager, and conversion events is essential. A degree in Marketing or Advertising is preferred, and additional certifications in paid media would be beneficial.
What We Offer
Trade Mastermind offers a competitive salary between £35,000 and £45,000 per year, alongside 20 days’ holiday plus bank holidays, a company pension, and a structured health & wellbeing programme. You will receive all necessary equipment, ongoing training, and opportunities for professional development, including sponsored further education.
Our modern office environment includes free on-site parking, an on-site gym, a subsidised canteen, and a collaborative, supportive team culture. You will also benefit from regular company events, team activities, and access to a forward-thinking marketing department.
This is a fantastic opportunity to make a measurable impact in a rapidly growing business with a nationally recognised brand.
Apply Today
If you are a dynamic, data driven digital marketer ready to drive high performance campaigns and support the growth of a thriving business, we’d love to hear from you. Apply now to join the marketing team at Trade Mastermind.
Advertising Specialist in Peterborough employer: Trade Recruit
Trade Mastermind is an exceptional employer, offering a vibrant office culture in Peterborough where creativity and data-driven strategies thrive. With competitive salaries, comprehensive health and wellbeing programmes, and ample opportunities for professional development, employees are empowered to grow alongside a nationally recognised brand in the business education sector. The modern office environment, complete with on-site amenities and a supportive team atmosphere, makes it an ideal place for passionate marketers to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Advertising Specialist in Peterborough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best ad campaigns and results. This will give you an edge during interviews and help us see your creative flair and data-driven mindset in action.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in driving high-quality leads and optimising campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Trade Mastermind.
We think you need these skills to ace Advertising Specialist in Peterborough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Advertising Specialist role. Highlight your experience with paid ad campaigns, especially on platforms like Meta and Google. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our team. Be sure to mention any specific achievements in lead generation that demonstrate your expertise.
Show Off Your Analytical Skills:Since this role is all about data-driven decisions, don’t forget to showcase your analytical skills. Mention any tools you’ve used, like Google Tag Manager or Meta Pixel, and how you've leveraged data to optimise campaigns.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get noticed by the right people. Plus, it’s super easy!
How to prepare for a job interview at Trade Recruit
✨Know Your Platforms
Make sure you’re well-versed in the advertising platforms mentioned in the job description, like Meta, Google, and TikTok. Familiarise yourself with their features, best practices, and any recent updates. This will show your potential employer that you're proactive and ready to hit the ground running.
✨Showcase Your Data Skills
Prepare to discuss specific metrics and KPIs you've worked with in previous roles. Be ready to explain how you’ve used data to optimise campaigns and drive results. This is crucial for a role focused on high-performance paid ads, so having concrete examples will set you apart.
✨Creative Testing Insights
Think about past campaigns where you ran creative tests. Be prepared to share what you tested, the outcomes, and how you adjusted your strategies based on those results. This demonstrates your analytical mindset and ability to adapt, which are key for this position.
✨Understand the Audience
Research the target audience for Trade Mastermind’s services. Be ready to discuss how you would approach audience segmentation and targeting strategies. Showing that you understand the importance of delivering the right message to the right people will resonate well with the interviewers.
