Paid ads Specialist

Trade Mastermind is the UK’s leading business growth consultancy for the trades and construction sector. We specialise in empowering tradespeople to scale sustainable, profitable businesses through cutting-edge training, strategic coaching, and expert mentorship.\\n\\nAs we continue to grow our impact, we are looking for a highly skilled Paid Ads Specialist with deep expertise in Facebook advertising to lead and execute our lead generation campaigns. This is a strategic, hands-on role, ideal for a results-oriented digital marketer who thrives in a fast-paced, high-performance environment.\\n\\nAbout the Role\\n\\nAs a Paid Ads Specialist, you will be responsible for the full lifecycle of our Facebook advertising campaigns — from strategy and execution to optimisation and analysis.

Your primary focus will be generating high-quality, conversion-ready leads for our internal sales team while ensuring our campaigns reflect and reinforce the strength of the Trade Mastermind brand.\\n\\nKey Responsibilities\\n\\nStrategy and Planning\\n\\nDesign, develop, and implement high-performing Facebook advertising strategies aligned with business objectives.\\n\\nConduct detailed market and audience research to identify and engage target segments effectively.\\n\\nDefine clear KPIs and performance benchmarks for campaign success.\\n\\nCampaign Development and Execution\\n\\nCreate compelling ad copy and collaborate with the design team to deliver engaging, brand-consistent visual assets.\\n\\nSet up and manage ad campaigns within Facebook Ads Manager, including budget allocation, bidding strategies, and audience targeting.\\n\\nPerform ongoing A/B testing to refine campaign variables such as messaging, creative, and CTAs.\\n\\nFunnel and Lead Generation Management\\n\\nBuild and manage lead generation funnels, including the design and optimisation of landing pages, lead forms, and automated follow-up sequences.\\n\\nEnsure seamless user journeys from ad interaction to sales team handover.\\n\\nTracking and Performance Analysis\\n\\n * Implement and manage tracking tools, including Facebook Pixel and conversion events.\\n\\n * Monitor campaign analytics, provide actionable insights, and generate regular reports to support data-driven decision-making.\\n\\n * Collaborate with stakeholders to iterate and scale high-performing campaigns.\\n\\nContinuous Innovation\\n\\n * Stay current with platform updates, industry trends, and digital advertising best practices.\\n\\n * Test and implement emerging ad formats, optimisation strategies, and audience approaches to enhance effectiveness.\\n\\nCandidate Requirements\\n\\n * A minimum of three years’ experience managing Facebook ad campaigns with a focus on lead generation.\\n\\n * Deep knowledge of Facebook Ads Manager, including campaign set-up, audience targeting, and performance optimisation.\\n\\n * Demonstrable track record of driving leads and ROI through paid social strategies.\\n\\n * Strong analytical mindset with a firm grasp of attribution modelling, tracking tools, and performance metrics.\\n\\n * Excellent written and verbal communication skills, with a high level of attention to detail.\\n\\n * Proven ability to work independently while contributing to a wider team strategy.\\n\\n * Experience managing landing pages, funnels, and email follow-ups to optimise conversion rates.\\n\\n * Degree in Marketing, Advertising, or a related discipline is preferred; Meta certification is advantageous.\\n\\nWhat We Offer\\n\\n * Competitive salary: £50,000 – £60,000 per annum\\n\\n * Company-funded training and professional development opportunities\\n\\n * Sponsored further education and certification programmes\\n\\n * Company pension scheme\\n\\n * Comprehensive health and wellbeing support programme\\n\\n * Company-provided tech and tools\\n\\n * Modern, high-spec office environment designed to support collaboration and productivity\\n\\n * Free on-site parking\\n\\n * On-site gym access\\n\\n * Subsidised staff canteen\\n\\n * Regular team events and social activities\\n\\n * A dynamic, forward-thinking marketing team with strong leadership and support\\n\\nImportant Information\\n\\nThis is a full-time, office-based position located at our headquarters in Peterborough.\\n\\nCandidates must be able to commute or relocate for daily on-site presence.\\n\\nIf you are an experienced Facebook Ads specialist with a commercial mindset and a passion for digital performance marketing, we want to hear from you. Join Trade Mastermind and play a key role in driving business growth and transforming lives across the UK trades sector.\\n\\nJob Types: Full-time, Permanent