At a Glance
- Tasks: Plan, launch, and optimise paid ad campaigns across Meta, TikTok, and Google.
- Company: Join Trade Mastermind, the UK's top business education provider for tradespeople.
- Benefits: Competitive salary, 20 days holiday, gym access, and ongoing training.
- Other info: Dynamic office environment with regular team events and professional development opportunities.
- Why this job: Make a real impact in a fast-growing company with a supportive culture.
- Qualifications: Experience in high-performance Facebook/Meta campaigns and strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
Location: Peterborough (Office-Based)
Salary: £35,000 - £45,000 per year
Role Type: Full-Time, Permanent
About Trade Mastermind
Trade Mastermind is the UK's leading business education and coaching provider for tradespeople. We empower UK trade business owners to scale, grow, and build profitable companies through expert training, mentorship, and digital learning. As our brand and demand continue to grow, we are expanding our in-house marketing team and are looking for a highly skilled Paid Ads Specialist (Media Buyer) to help drive quality leads and accelerate acquisition.
This is a fully office-based role at our Peterborough headquarters. We are seeking someone who is energetic, data-driven, creative, and deeply experienced in running high-performing paid ad campaigns.
About the Role
The Paid Ads Specialist will be responsible for planning, launching, and optimising paid advertising campaigns across Meta, TikTok, Google, and other relevant performance channels. The goal of this role is to drive high-quality registrations, maximise lead volume, and deliver strong conversion results.
You will manage high-volume campaigns, test creative variations, refine audience targeting, and ensure cost-effective acquisition. Working closely with the Acquisition Lead, Martech team, Conversion Lead, and Brand team, you will play a key part in Trade Mastermind's wider marketing and growth strategy.
This is a hands-on execution role suited for someone who thrives in a fast-paced environment and has proven experience in PCC and Paid Ads.
Key Responsibilities
- You will be responsible for executing and scaling paid campaigns across Meta, Google, TikTok, and programmatic platforms. This includes managing day-to-day optimisation, bidding strategies, pacing, budgeting, and campaign delivery.
- A core part of your role will involve running structured creative tests to identify top-performing concepts, messaging angles, hooks, and formats. Working closely with the Acquisition Lead, you will develop hypotheses, test creative variations, and refine your approach based on results in each region.
- You will design and refine audience targeting strategies using interest, behaviour, lookalike, and retargeting segments. Your work will include creating and maintaining audience groups for beginners, traders, educators, and high intent users, ensuring each segment receives the most relevant message at the right time.
- Monitoring funnel quality is essential. You will analyse traffic performance across channels, assess lead quality, and adjust targeting, creative, or platforms to improve conversion. You will be responsible for tracking core KPIs including CPR, CPV, CPFTD, ROI, and all metrics connected to cost‑effective lead acquisition.
- Accurate tracking and reporting are essential. You will work closely with the Martech team to ensure correct pixel implementations, event tracking, and UTM structures. You will also prepare daily and weekly performance reports, offering insight into channel performance, creative outcomes, audience behaviour, and regional results.
Requirements
We are looking for someone with proven experience managing high‑performance Facebook/Meta campaigns with strong lead generation results. You should have expert knowledge of Ads Manager, audience building, and media buying optimisation techniques.
The role requires strong analytical skills and the ability to make data‑driven decisions. You should be comfortable managing multiple campaigns simultaneously, have exceptional attention to detail, and demonstrate an understanding of full‑funnel lead generation.
Confidence using tracking tools such as Meta Pixel, Google Tag Manager, and conversion events is essential. A degree in Marketing or Advertising is preferred, and additional certifications in paid media would be beneficial.
What We Offer
Trade Mastermind offers a competitive salary between £35,000 and £45,000 per year, alongside 20 days' holiday plus bank holidays, a company pension, and a structured health & wellbeing programme. You will receive all necessary equipment, ongoing training, and opportunities for professional development, including sponsored further education.
Our modern office environment includes free on‑site parking, an on‑site gym, a subsidised canteen, and a collaborative, supportive team culture. You will also benefit from regular company events, team activities, and access to a forward‑thinking marketing department.
This is a fantastic opportunity to make a measurable impact in a rapidly growing business with a nationally recognised brand.
Apply Today
If you are a dynamic, data driven digital marketer ready to drive high performance campaigns and support the growth of a thriving business, we'd love to hear from you. Apply now to join the marketing team at Trade Mastermind.
Advertising Specialist employer: Trade Recruit
Trade Mastermind is an exceptional employer, offering a vibrant office-based environment in Peterborough where creativity and data-driven strategies thrive. With a competitive salary, comprehensive health and wellbeing programmes, and ample opportunities for professional development, employees are empowered to grow alongside a nationally recognised brand. The collaborative culture, modern facilities, and commitment to employee success make Trade Mastermind a rewarding place to build a meaningful career in advertising.
StudySmarter Expert Advice🤫
We think this is how you could land Advertising Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best ad campaigns. This is your chance to demonstrate your creativity and data-driven results. Make sure to highlight how you’ve driven quality leads in past roles.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their growth. Tailor your answers to reflect their values and goals, especially around driving high-quality registrations.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Trade Mastermind. Don’t miss out on this opportunity to make an impact!
We think you need these skills to ace Advertising Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Advertising Specialist role. Highlight your experience with paid ads, especially on platforms like Meta and Google. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to Trade Mastermind's growth. Be sure to mention any specific campaigns you've run that achieved great results.
Showcase Your Analytical Skills:Since this role is data-driven, don’t forget to showcase your analytical skills in your application. Mention any tools you’ve used for tracking and reporting, and how you’ve used data to optimise campaigns in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Trade Recruit
✨Know Your Numbers
As an Advertising Specialist, you'll need to be data-driven. Brush up on key metrics like CPR, CPV, and ROI. Be ready to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Creativity
Prepare examples of successful ad campaigns you've managed, especially those involving creative testing. Highlight how you developed hypotheses and refined your approach based on performance data.
✨Understand the Platforms
Familiarise yourself with Meta, Google, and TikTok advertising tools. Be prepared to discuss your experience with Ads Manager and audience building techniques, as well as any challenges you've faced and how you overcame them.
✨Ask Insightful Questions
Demonstrate your interest in Trade Mastermind by asking questions about their current marketing strategies and goals. This shows you're not just looking for a job, but are genuinely interested in contributing to their success.
