At a Glance
- Tasks: Execute and optimise CRM campaigns to engage customers through their journey.
- Company: Join a dynamic team focused on innovative lifecycle marketing.
- Benefits: Competitive salary, private healthcare, and generous annual leave.
- Other info: Flexible work location and a supportive, collaborative environment.
- Why this job: Make a real impact in customer engagement and marketing strategies.
- Qualifications: Experience with CRM platforms like HubSpot and strong campaign execution skills.
The predicted salary is between 43731 - 53449 £ per year.
Support the execution of lifecycle marketing programmes that move customers through the funnel: sign-up, KYC approval, first deposit (FTD), first trade (FTT), and ongoing trading activity.
Work within the lifecycle function to build, deploy, and optimise CRM campaigns across email, push and other channels.
The role combines campaign execution, journey build, QA, and performance tracking, ensuring communications are delivered on time, compliant, and aligned with business objectives.
CRM campaigns are a key driver of activation and engagement, requiring close coordination with Lifecycle, Product, Data, Sales and Compliance teams.
Key responsibilities
- Build and execute lifecycle campaigns across activation, retention and reactivation stages.
- Implement customer journeys and workflows in Hub Spot including triggers, segmentation and automation.
- Support the design and execution of onboarding, activation, retention and re-engagement programmes.
- Maintain CRM campaign calendars, ensuring campaigns are delivered on time and to brief.
- Ensure campaigns meet compliance requirements, including correct use of claims, disclosures and approvals.
- Ensure all customer communications are compliant across active jurisdictions, adapting messaging and requirements to each regulatory environment.
- Work with the Data team to ensure campaign tracking and reporting are accurate.
- Monitor campaign performance and support ongoing optimisation through testing and iteration.
- Coordinate with Sales and Lifecycle teams to align messaging, timing and customer contact rules.
Key Skills
- Hands-on experience with CRM or marketing automation platforms (Hub Spot).
- Strong understanding of lifecycle marketing and campaign execution.
- Good knowledge of segmentation, triggers and customer journey logic.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Comfortable working within regulated environments and approval workflows.
- Ability to collaborate effectively with Lifecycle, Data, Sales and Compliance teams.
- Competitive salary, and discretionary annual bonus.
- Private healthcare.
- Active Lifestyle allowance.
- Annual leave above minimum entitlement.
- Up to 3 weeks allowance to work in any location.
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CRM Campaign Manager employer: Trade Nation
Trade Nation is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about enhancing user experiences in trading platforms. With a strong emphasis on employee growth, you will have the opportunity to develop your skills in a supportive environment while contributing to cutting-edge projects that impact clients daily. Located in a vibrant area, we offer unique advantages such as flexible working arrangements and a collaborative team atmosphere that values creativity and initiative.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Trade Nation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Trade Nation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Trade Nation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Trade Nation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Campaign Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Trade Nation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Trade Nation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Trade Nation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Trade Nation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Trade Nation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Trade Nation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
