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- Tasks: Manage PPC campaigns and optimise performance for lead generation.
- Company: Join Trade Mastermind, the UK's leading business education group for trades.
- Benefits: Competitive salary, career growth, modern office perks, and a supportive team.
- Why this job: Make a real impact on business growth with your PPC expertise.
- Qualifications: 2+ years in PPC, strong analytical skills, and a results-driven mindset.
- Other info: Dynamic environment with clear progression opportunities and a focus on well-being.
The predicted salary is between 35000 - 45000 £ per year.
Location: Peterborough (Office Based)
Salary: £35,000 - £45,000 per year (depending on experience)
Role Type: Full-time, Permanent
Trade Mastermind is the UK’s leading business education and coaching group for the construction industry. Founded by BBC Apprentice Winner Joseph Valente, we’ve trained over 5,000 trade business owners who on average, achieve 370% growth in their first year with us.
About the Role
Trade Mastermind is a fast-growing, performance-driven organisation with a nationally recognised brand. As we continue to scale, we are looking for a PPC Marketing Specialist to take ownership of our paid media activity and support ambitious lead generation and customer acquisition targets. This role is ideal for a commercially minded PPC professional who enjoys analysing data, optimising performance, and seeing their work translate directly into measurable business results.
Key Responsibilities
- PPC Strategy & Campaign Management
- Plan, build, and manage PPC campaigns across Google Ads, Bing Ads, and YouTube
- Develop multi-channel paid media strategies aligned with business goals
- Identify growth opportunities and scalable acquisition strategies
- Performance & Optimisation
- Monitor campaign performance daily and optimise for CPL, CTR, conversions, and ROAS
- Conduct keyword research, audience targeting, and competitor analysis
- Improve landing page performance through CRO insights and testing
- Tracking, Reporting & Analysis
- Ensure accurate tracking using GA4, GTM, and conversion tracking
- Produce clear, actionable performance reports
- Use data insights to drive decision-making and continuous improvement
- Budget Management
- Manage and allocate monthly PPC budgets effectively
- Maximise ROI while controlling costs and reducing waste
- Collaboration
- Work closely with the wider marketing team, including content, creative, and CRM
- Support campaigns across webinars, events, launches, and lead funnels
Skills & Experience Required
- 2-5 years experience in PPC or paid media (agency or in-house)
- Strong hands-on experience with Google Ads and Bing Ads
- Confident using GA4, Google Tag Manager, and analytics tools
- Strong analytical skills and a data-driven mindset
- Commercial awareness and focus on results
- Ability to work in a fast-paced, performance-led environment
What We Offer
- £35,000 - £45,000 salary (experience dependent)
- Clear career progression and development opportunities
- High exposure within a performance-driven marketing team
- Modern office environment with:
- Free on-site parking
- On-site gym access
- Subsidised canteen
- Health & wellbeing programme
- All equipment provided
How to Apply
If you are passionate about PPC performance and want a role where your work directly influences business growth, we encourage you to apply.
Marketing Specialist in Peterborough employer: Trade Mastermind
Contact Detail:
Trade Mastermind Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist in Peterborough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC campaigns and results. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to PPC. Be ready to discuss your strategies, successes, and how you handle challenges. Confidence is key, so let your passion for PPC shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Specialist in Peterborough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Marketing Specialist role. Highlight your experience with Google Ads and Bing Ads, and don’t forget to showcase any successful campaigns you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how your skills align with our goals at Trade Mastermind. Keep it engaging and personal – we love a bit of personality!
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, make sure to highlight your analytical skills in your application. Share examples of how you've used data to optimise campaigns and improve performance. We’re all about results here!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Trade Mastermind
✨Know Your PPC Inside Out
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your experience with Google Ads and Bing Ads in detail, including specific campaigns you've managed and the results you've achieved. This will show that you're not just familiar with the tools, but that you can use them effectively.
✨Show Off Your Analytical Skills
Since this role is all about data-driven decision-making, prepare to talk about how you've used analytics tools like GA4 and Google Tag Manager in your previous roles. Bring examples of how your insights led to improved campaign performance, as this will demonstrate your ability to turn data into actionable strategies.
✨Understand Their Business Goals
Do your homework on Trade Mastermind and understand their mission and goals. Think about how your PPC strategies can align with their objectives, especially in terms of lead generation and customer acquisition. This will help you articulate how you can contribute to their success during the interview.
✨Be Ready for Scenario Questions
Expect to face scenario-based questions where you'll need to demonstrate your problem-solving skills. Prepare for questions like how you would handle a poorly performing campaign or how you'd allocate a limited budget across multiple channels. Practising these scenarios will help you feel more confident and articulate during the interview.
