Marketing Lead UK

Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions, earn internal credibility, and grow more sustainable businesses. We’re scaling fast across the US, UK, New Zealand, and Australia backed by world‑class investors. Our team of Trackstars is collaborative, ambitious, and building something that genuinely matters. We live by “high care, high performance” and strive to be the best while looking after each other.

Role Overview

As our Marketing Lead, UK, you’ll build the Tracksuit brand, generate pipeline, and help us win the category in the United Kingdom. Leveraging global resources across Brand, Growth, Product Marketing, Content and Creative, this is fundamentally an execution role. We need a prolific individual contributor who is energized by getting hands‑on, identifying opportunities, adapting global programmes, running local campaigns end‑to‑end, building partner and community relationships, and creating pipeline.

Success Factors

• Marketing drives real pipeline and revenue growth in partnership with UK Sales.
• You understand the market deeply and continuously surface new opportunities to accelerate, with a particular focus on mid‑market.
• Tracksuit becomes a credible, differentiated brand.
• You build awareness and carve out a distinct position against established players.
• You're building a network and showing up in the market.
• Strong alignment between global strategy and local opportunity.
• The foundations for a scalable UK function are in place.

Key Responsibilities

• Act as the marketing lead for the United Kingdom, accountable for pipeline generation, brand growth, and market impact in partnership with UK Sales and the CMO.
• Develop and evolve the regional marketing approach for the UK, grounded in global strategy.
• Identify growth opportunities, competitive dynamics, and emerging customer needs in the UK, focusing on the mid‑market.
• Represent the voice of the UK market back to the global team.
• Build a differentiated Tracksuit brand in the UK: increase awareness, credibility, and preference among UK marketers, agencies, and brand leaders.
• Run marketing end‑to‑end: localise global campaigns, create local content, coordinate across paid, owned, earned, events, partnerships, and sales activation channels.
• Drive partner and community marketing: build and run partner marketing in the UK, develop the UK community footprint.
• Partner closely with UK revenue teams: work alongside UK Sales, Partnerships, and Customer Success to drive commercial outcomes.
• Build the UK function over time: start as the marketing engine, establish structure and operating rhythms that enable scaling.

Personal Attributes

• Prolific doer, energized by hands‑on work and driving initiatives.
• Strategic and hands‑on, capable of leading from the front and setting direction.
• Commercially minded, understanding how marketing drives business growth.
• A connector, building relationships naturally with customers, partners, agencies, media, and industry communities.
• Comfortable with ambiguity, creating clarity in fast‑growing environments.
• Transparent and caring, with low ego, high trust.

What We’re Looking For

• 8–10+ years of marketing experience, ideally with a mix of B2B and B2C.
• Proficient individual contributor who can run campaigns end‑to‑end.
• Proven track record owning meaningful marketing outcomes.
• Strong commercial acumen and experience partnering closely with Sales.
• Experience taking marketing strategy and translating it into hands‑on execution.
• Capable of representing the company externally through events, partnerships, customer engagement.
• Comfortable operating in ambiguity and creating momentum in a fast‑growing environment.
• Strong communication, storytelling, and stakeholder management skills.
• Data‑driven decision maker, using customer insight and market intelligence.

Nice to Have

• Background in B2B SaaS marketing, particularly in marketing tech or the insights/analytics space.
• Understanding of brand tracking, market research, or marketing measurement.
• Experience running partner or community marketing programmes.
• Existing network within the UK marketing, agency, or brand ecosystem.
• Experience speaking publicly, building communities, or developing thought leadership.

Benefits

• ESOP for everyone: share in our success from day one.
• Learning & Development budget for your growth.
• Official Tracksuit merchandising.
• High care, high performance culture with real support and acknowledgement of ambitions.
• Genuine impact: own an entire market at a company that’s changing how the world thinks about brand.