At a Glance
- Tasks: Lead and build Tracksuit's marketing strategy in the US from the ground up.
- Company: Join a dynamic team at Tracksuit, a rising star in the marketing world.
- Benefits: Competitive salary, growth opportunities, and a chance to shape the brand's future.
- Other info: Ideal for creative builders who thrive in fast-paced environments.
- Why this job: Be a key player in defining Tracksuit as a market leader in the US.
- Qualifications: 8-15 years of marketing experience with a mix of B2B and B2C.
The predicted salary is between 90000 - 110000 £ per year.
- As our Head of Marketing US, you’ll be responsible for building the Tracksuit brand, generating pipeline and helping us win the category in the United States
- While you’ll leverage global resources and Centers of Excellence across Brand, Growth, Product Marketing, Content and Creative, this is not simply an execution role
- We’re looking for a strong marketer / builder who can identify opportunities, influence strategy, represent Tracksuit externally, and build the regional marketing function from scratch
- Own marketing outcomes for the US market
- Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact
- Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership
- Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs
- Balance short-term revenue goals with long-term brand building
- Represent the voice of the US market inside Tracksuit and influence company-wide priorities
- Build the Tracksuit brand in America
- Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders
- Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities
- Build relationships with influential marketers, agencies, partners, and ecosystem players
- Identify opportunities for thought leadership, partnerships, and brand moments that strengthen our position in the market
- Lead marketing strategy and execution
- Partner with global Centres of Excellence to develop and execute integrated marketing programmes that drive awareness, demand, and customer growth
- Adapt global campaigns to maximise relevance and impact in the US market
- Lead regional marketing initiatives from strategy through execution and measurement
- Coordinate across paid, owned, earned, events, partnerships, customer marketing, and sales activation channels
- Partner closely with revenue teams
- Work alongside Sales, Partnerships, and Customer Success leadership to drive commercial outcomes
- Align marketing priorities with pipeline goals, key accounts, expansion opportunities, and strategic partnerships
- Create strong feedback loops between customers, prospects, GTM teams, and global marketing functions
- Build and scale the regional marketing function
- Establish the structure, systems, and operating rhythms required to scale marketing in the US
- Build business cases for additional resources when needed
- Hire, develop, and lead team members as the market grows
- Create repeatable frameworks and playbooks that can be leveraged across regions
• What success looks like
- Tracksuit becomes a category defining brand in the US: You’re building awareness, credibility, and preference among modern marketers.
Customers, agencies, partners, and industry leaders know Tracksuit and associate us with category leadership
- The US becomes a growth engine for the business: Marketing is driving meaningful pipeline, revenue growth, and market share.
You deeply understand the market and continuously identify new opportunities to accelerate growth
- You’re a trusted voice in the industry: You’ve built a strong network across customers, partners, agencies, media, and marketing communities.
You’re regularly representing Tracksuit at events, roundtables, webinars, and industry conversations
- Strong alignment between global strategy and local opportunity: You leverage global frameworks while influencing them through market insight.
The US team sees you as their marketing leader, and global teams see you as their voice of the market
- A scalable regional marketing function exists: You’ve built the systems, talent, and operating model required to scale
You’re a connector: You build relationships naturally with customers, partners, agencies, media, and industry communities.
People want to work with you and hear what you have to say You’re both strategic and hands-on: You know when to lead from the front and when to dive into execution.
In a scaling business, you need to do both, and you love that You’re a builder at heart: You enjoy creating things from scratch and scaling what works.
You don’t wait for permission, you see an opportunity and go after it You lead with transparency and care: Low ego, high trust.
You share successes and setbacks openly, welcome contributions without judgement, and never shy away from tough conversations You’re commercially minded: You deeply understand how marketing drives business growth.
You think in terms of pipeline, revenue, and market share, not just impressions and engagement You’re comfortable with ambiguity: Fast growing environments mean things are constantly shifting.
You create clarity where there isn’t any and thrive in the chaos Experience developing marketing strategy: and translating it into successful execution8-15+ years of marketing experience: ideally with a mix of B2B and B2CProven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion Ability to represent a company externally: through speaking, partnerships, customer engagement, media, or industry relationships Strong leadership potential: and the ability to influence across functions and levels of seniority Data-driven decision making: you use customer insight and market intelligence to inform your approach Strong commercial acumen: and a deep understanding of how marketing drives business growth Don’t tick every box?
If you’ve got the right attitude and most of the experience, we’d still love to hear from you.
Some of our best Trackstars didn’t fit a traditional mould Experience building or leading regional/international marketing teams Experience speaking publicly, building communities, or developing thought leadership Existing network within the marketing, agency, or brand ecosystem Understanding of brand tracking, market research, or marketing measurement Background in B2B Saa S marketing, particularly in martech or insights/analytics Experience helping scale a business in the US market
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Head of Marketing (U.S) employer: Tracksuit
At Tracksuit, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. As a Solutions Consultant in the UK, you'll have the opportunity to grow your analytical skills while making a tangible impact on our customers' brand stories. With a commitment to employee development and a supportive team environment, Tracksuit is dedicated to helping you thrive in your career while enjoying the unique advantages of working in a dynamic and fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (U.S)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tracksuit and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tracksuit are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tracksuit on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tracksuit. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing (U.S)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tracksuit. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tracksuit:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tracksuit’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tracksuit
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tracksuit will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tracksuit, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
