Marketing Lead UK in London

Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions, earn internal credibility, and grow more sustainable businesses. We’re scaling fast across the US, UK, New Zealand, and Australia backed by world class investors. Our team of Trackstars are collaborative, ambitious, and building something that genuinely matters. We live by “high care, high performance” we strive to be the best and look after each other while we do it.

This role is responsible for building the Tracksuit brand, generating pipeline, and helping us win the category in the United Kingdom. You'll leverage global resources and Centres of Excellence across Brand, Growth, Product Marketing, Content and Creative, but this is fundamentally an execution role. We're looking for a prolific individual contributor who is energized by getting their hands dirty identifying opportunities, adapting global programmes, running local campaigns end to end, building partner and community relationships, and creating pipeline.

What success looks like:

• UK contributes meaningfully to growth.
• Marketing is driving real pipeline and revenue growth in partnership with UK Sales.
• You understand the market deeply and continuously surface new opportunities to accelerate, with a particular focus on mid market.
• Tracksuit becomes a credible, differentiated brand in the UK.
• You're building awareness and carving out a distinct position against established players.
• You're building a network and showing up in the market.
• Strong alignment between global strategy and local opportunity.
• The foundations for a scalable UK function are in place.

What you'll actually do:

• Own marketing outcomes for the UK market.
• Develop and evolve the regional marketing approach for the UK, grounded in global strategy.
• Identify growth opportunities, competitive dynamics, and emerging customer needs in the UK, with a focus on the mid-market.
• Build a differentiated Tracksuit brand in the UK.
• Run marketing end to end: localise global, create local.
• Drive partner and community marketing.
• Partner closely with UK revenue teams.
• Build the UK function over time.

You'll thrive here if:

• You're a prolific doer.
• You're both strategic and hands on.
• You're commercially minded.
• You're a connector.
• You're comfortable with ambiguity.
• You lead with transparency and care.

What we're looking for:

• 8–10+ years of marketing experience, ideally with a mix of B2B and B2C.
• A proven track record owning meaningful marketing outcomes.
• Strong commercial acumen and an understanding of how marketing drives business growth.
• Experience taking marketing strategy and translating it into successful, hands-on execution.
• Capable of representing a company externally through events, partnerships, customer engagement, media, or industry relationships.
• Comfortable operating in ambiguity and creating clarity and momentum in a fast growing environment.
• A builder mindset, with the resourcefulness to do a lot with agencies, contractors, and central support.
• Strong communication, storytelling, and stakeholder management skills.
• Data driven decision making.

Nice to have:

• Background in B2B SaaS marketing.
• Understanding of brand tracking, market research, or marketing measurement.
• Experience running partner or community marketing programmes.
• An existing network within the UK marketing, agency, or brand ecosystem.
• Experience speaking publicly, building communities, or developing thought leadership.

Why you'll love it here:

• ESOP for everyone.
• L&D budget.
• Epic Tracksuit merch.
• High care, high performance culture.
• Genuine impact.