At a Glance
- Tasks: Lead and develop SEO strategies for multiple retail brands to drive organic growth.
- Company: Dynamic retail company based in London with a focus on innovation.
- Benefits: Competitive salary, pension scheme, employee discounts, and hybrid working options.
- Other info: Join a collaborative team and stay ahead of industry trends in search technology.
- Why this job: Make a significant impact on brand visibility and growth in a fast-paced environment.
- Qualifications: Proven SEO experience in ecommerce and strong technical skills required.
The predicted salary is between 56700 - 69300 £ per year.
We are looking for an experienced and commercially focused Group SEO Manager to lead and develop the SEO strategy across a growing portfolio of retail brands. This is a high-impact role for an SEO professional who can combine strategic thinking with strong technical expertise to drive organic growth, improve search visibility and deliver measurable commercial results. Based in London with hybrid working, you'll work closely with Ecommerce, Digital Trading, Marketing, Content, Product and Development teams, as well as external agency partners.
About the Role
As Group SEO Manager, you'll take ownership of the overall SEO strategy and roadmap, ensuring SEO is embedded across ecommerce, content, digital marketing and technology. You'll lead SEO activity across multiple websites and brands, identify opportunities for organic growth and play a key role in major website migrations and replatforming projects. The role will also involve developing the business's approach to emerging search technologies, including Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), helping ensure the brands remain visible as search behaviour continues to evolve.
Key Responsibilities
- Develop and deliver the Group SEO strategy across all brands.
- Own and manage the annual SEO roadmap, prioritising activity according to commercial impact.
- Lead and develop the internal SEO team, including Technical SEO Specialists and SEO Content Executives.
- Manage relationships with SEO agency partners and ensure internal and external resources are used effectively.
- Drive improvements in organic traffic, rankings, revenue, customer acquisition and overall search visibility.
- Work closely with Ecommerce, Digital Trading, Marketing, Content, Product and Development teams.
- Identify technical, content and authority-building opportunities across multiple websites.
- Ensure SEO best practices are incorporated into website developments, redesigns, migrations and wider digital projects.
- Develop keyword, category and content strategies based on customer demand and business objectives.
- Provide clear reporting and insights on SEO performance, risks and opportunities.
- Lead SEO activity throughout website migrations and replatforming projects, including planning, implementation, testing and post-launch monitoring.
- Develop and implement GEO and AEO strategies to improve visibility within AI-driven search experiences.
- Promote SEO best practices and develop SEO knowledge across the wider business.
- Stay ahead of changes in search behaviour, algorithms, technology and industry trends.
About You
We're looking for a strategic, commercially minded SEO professional with significant experience in ecommerce, retail or another large consumer-facing environment.
Essential Experience
- Significant SEO experience within ecommerce, retail or a large consumer-facing organisation.
- Experience developing and delivering SEO strategies across complex, multi-site or multi-brand environments.
- Strong technical SEO knowledge alongside a solid understanding of content and authority-building strategies.
- Experience managing SEO teams, agency partners or both.
- Strong commercial awareness and the ability to demonstrate how SEO contributes to business performance.
- Experience working with large ecommerce websites and cross-functional teams.
- Strong analytical skills and experience using SEO and digital analytics platforms.
- Excellent stakeholder management and communication skills, with the ability to influence colleagues at all levels.
- Proven experience leading SEO through major website migrations or replatforming projects.
- Strong understanding of GEO and AEO, including structured data, content optimisation, authority and AI-led search visibility.
- Excellent organisational skills, with the ability to manage multiple projects and priorities.
- A proactive, results-driven and commercially focused approach.
Desirable Experience
- Experience working within a multi-brand retail environment.
- Experience building or expanding an in-house SEO function.
- Knowledge of emerging AI tools and technologies within search and digital marketing.
- Experience presenting SEO strategies, performance and recommendations to senior stakeholders.
- A genuine interest in staying ahead of industry developments and evolving search behaviours.
What We Offer
- Competitive salary
- Pension scheme
- Long service awards
- Employee discount
- Cycle to work scheme
- Hybrid working
Position Details
- Position: Permanent, Full-time
- Hours: Monday to Friday, 8:45am - 5:30pm
- Location: London Hybrid, with 2 days per week onsite
If you are currently seeking a new challenge and feel you would be a good fit, then please submit an up to date CV by using the apply button below. For an informal chat please call TQR Plymouth and ask for Laura, many thanks for your interest.
By applying for this position, you confirm that you consent to the processing of your personal data in accordance with the General Data Protection Regulation (GDPR) for the purposes of recruitment, employment and working finding service.
Group SEO Manager in Slough employer: TQR
Join our dynamic team as a Carpenter Multi Trader in Epping, East London, where we prioritise employee well-being and professional growth. Enjoy competitive benefits including a company van, fuel card, and daily expenses, all while working in a supportive environment that values quality craftsmanship and teamwork. With opportunities for skill enhancement and a focus on delivering exceptional service to homeowners, this role offers a rewarding career path in a thriving community.
StudySmarter Expert Advice🤫
We think this is how you could land Group SEO Manager in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TQR and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TQR are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TQR on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TQR. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group SEO Manager in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TQR. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TQR:Show us that you’ve done your homework! In your application, briefly mention what you admire about TQR’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TQR
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TQR will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TQR, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
