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For Companies At a Glance
- Tasks: Manage and deliver engaging CRM email and SMS campaigns from start to finish.
- Company: Award-winning, fast-growing UK retailer with a people-first approach.
- Benefits: Competitive salary, pension scheme, employee discounts, and long service awards.
- Why this job: Join a dynamic team and shape exceptional customer experiences through innovative marketing.
- Qualifications: 2+ years in CRM or email marketing; strong analytical and communication skills.
- Other info: Fast-paced environment with opportunities for growth and development.
The predicted salary is between 28800 - 48000 £ per year.
An award-winning, fast-growing UK retailer is seeking a proactive and detail-oriented CRM Executive to join its expanding marketing team. With a strong national presence and ambitious growth plans, this business places people at the heart of its retail strategy and is committed to investing in talent to deliver exceptional customer experiences.
About the Role
This role will focus on managing CRM channels, primarily email and SMS marketing. You will play a key role within a busy marketing function, working closely with design, retail marketing, and digital teams to deliver engaging and effective CRM campaigns. The position covers the full CRM lifecycle from campaign planning and briefing through to build, delivery, optimisation, and performance analysis.
Key Responsibilities
- Manage and deliver CRM email and SMS campaigns end-to-end, including scheduling and deployment.
- Build, test, and deploy engaging email and SMS communications using a CRM platform (e.g. Klaviyo).
- Create and maintain targeted customer segments to improve relevance and campaign performance.
- Conduct competitor and market analysis to identify trends and optimisation opportunities.
- Produce clear and detailed briefs for internal and external creative teams to ensure campaigns meet brand and commercial objectives.
- Monitor campaign performance and customer engagement, running ongoing A/B testing to improve open rates, click-throughs, conversions, and automated journeys.
- Analyse data to optimise automated customer journeys and CRM flows to drive engagement and revenue.
- Support the wider CRM strategy alongside the CRM Manager across email, SMS, and push notification channels.
- Collaborate cross-functionally to align campaign messaging, timing, and objectives.
- Stay up to date with CRM best practice, emerging technologies, and compliance requirements, including GDPR.
Person Specification
- At least 2 years experience in CRM or email marketing.
- Familiarity with Google Analytics and other digital marketing tools is desirable.
- Experience working in a fast-paced environment with responsibility for timely campaign delivery.
- Strong analytical skills with the ability to adapt activity based on performance and sales data.
- Confident and clear communicator, both verbally and in writing, with stakeholders across multiple teams.
What's on Offer
- Competitive salary
- Pension scheme
- Long service awards
- Employee discount
- Cycle to work scheme
Contract: Permanent, Full-time
Hours: Monday to Friday, 08:45 - 17:30
Location: Plymouth, Devon
By applying for this position, you confirm that you consent to the processing of your personal data in accordance with the General Data Protection Regulation (GDPR) for the purposes of recruitment, employment and working finding service.
CRM Executive in Plymouth employer: TQR
Contact Detail:
TQR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in Plymouth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show them you’re not just another candidate; you’re genuinely interested in how they engage with their customers.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially in managing email and SMS campaigns. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace CRM Executive in Plymouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience with email and SMS marketing, and don’t forget to mention any tools like Klaviyo that you’ve used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about CRM and how you can contribute to our team. Be sure to mention specific campaigns or projects you've worked on that relate to the role.
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention any experience you have with A/B testing or using Google Analytics to drive campaign performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at TQR
✨Know Your CRM Tools
Familiarise yourself with CRM platforms like Klaviyo, as well as Google Analytics. Be ready to discuss how you've used these tools in past roles to manage campaigns and analyse performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to optimise campaigns. Discuss specific A/B tests you've run and the results you achieved, demonstrating your ability to adapt strategies based on performance metrics.
✨Understand the Brand
Research the retailer's brand values and recent campaigns. Be prepared to discuss how you can align your CRM strategies with their objectives and enhance customer experiences through targeted communications.
✨Communicate Clearly
Practice articulating your ideas clearly and confidently. Since the role involves collaboration across teams, demonstrate your communication skills by discussing how you've successfully worked with others in previous positions.
