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For Companies At a Glance
- Tasks: Manage and deliver engaging CRM email and SMS campaigns from start to finish.
- Company: Award-winning UK retailer with a strong focus on people and customer experience.
- Benefits: Competitive salary, pension scheme, employee discounts, and long service awards.
- Why this job: Join a fast-growing team and make a real impact on customer engagement.
- Qualifications: At least 2 years in CRM or email marketing with strong analytical skills.
- Other info: Dynamic work environment in Plymouth with excellent career growth opportunities.
The predicted salary is between 28800 - 48000 £ per year.
An award-winning, fast-growing UK retailer is seeking a proactive and detail-oriented CRM Executive to join its expanding marketing team. With a strong national presence and ambitious growth plans, this business places people at the heart of its retail strategy and is committed to investing in talent to deliver exceptional customer experiences.
About the Role
This role will focus on managing CRM channels, primarily email and SMS marketing. You will play a key role within a busy marketing function, working closely with design, retail marketing, and digital teams to deliver engaging and effective CRM campaigns. The position covers the full CRM lifecycle from campaign planning and briefing through to build, delivery, optimisation, and performance analysis.
Key Responsibilities
- Manage and deliver CRM email and SMS campaigns end-to-end, including scheduling and deployment.
- Build, test, and deploy engaging email and SMS communications using a CRM platform (e.g. Klaviyo).
- Create and maintain targeted customer segments to improve relevance and campaign performance.
- Conduct competitor and market analysis to identify trends and optimisation opportunities.
- Produce clear and detailed briefs for internal and external creative teams to ensure campaigns meet brand and commercial objectives.
- Monitor campaign performance and customer engagement, running ongoing A/B testing to improve open rates, click-throughs, conversions, and automated journeys.
- Analyse data to optimise automated customer journeys and CRM flows to drive engagement and revenue.
- Support the wider CRM strategy alongside the CRM Manager across email, SMS, and push notification channels.
- Collaborate cross-functionally to align campaign messaging, timing, and objectives.
- Stay up to date with CRM best practice, emerging technologies, and compliance requirements, including GDPR.
Person Specification
- At least 2 years experience in CRM or email marketing.
- Familiarity with Google Analytics and other digital marketing tools is desirable.
- Experience working in a fast-paced environment with responsibility for timely campaign delivery.
- Strong analytical skills with the ability to adapt activity based on performance and sales data.
- Confident and clear communicator, both verbally and in writing, with stakeholders across multiple teams.
What's on Offer
- Competitive salary
- Pension scheme
- Long service awards
- Employee discount
- Cycle to work scheme
Contract: Permanent, Full-time Hours: Monday to Friday, 08:45 17:30 Location: Plymouth, Devon
CRM Executive in Exeter employer: TQR
Contact Detail:
TQR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in Exeter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how you can contribute to their goals and improve customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Executive in Exeter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience with email and SMS marketing, and don’t forget to mention any tools like Klaviyo that you’ve used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRM and how you can contribute to our team. Be sure to mention specific campaigns or projects you've worked on that relate to the role.
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Talk about how you've used data to optimise campaigns in the past and what results you achieved. We love numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Let’s get started!
How to prepare for a job interview at TQR
✨Know Your CRM Tools
Make sure you’re familiar with the CRM platforms mentioned in the job description, like Klaviyo. Brush up on how to build and deploy campaigns, as well as segmenting customer lists. Being able to discuss your hands-on experience with these tools will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of A/B testing you've conducted and how you’ve optimised campaigns based on performance metrics. This will demonstrate your ability to analyse data and adapt strategies effectively.
✨Understand the Brand and Market
Do your homework on the company’s brand and its competitors. Be ready to discuss current trends in the retail sector and how they might impact CRM strategies. Showing that you understand the market landscape will impress the interviewers and highlight your proactive approach.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing your previous experiences. Since the role involves collaboration across teams, being a confident communicator will be key. Consider preparing a few anecdotes that showcase your communication skills in action.
