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For Companies At a Glance
- Tasks: Lead the digital analytics strategy and deliver actionable insights across web and app platforms.
- Company: Join a growing multi-brand organisation with a focus on digital innovation.
- Benefits: Competitive salary, pension scheme, employee discounts, and cycle to work options.
- Why this job: Shape the future of digital performance in a fast-paced, collaborative environment.
- Qualifications: Experience in digital analytics, strong skills in Google Analytics 4, and excellent communication.
- Other info: Opportunity for career growth and mentoring in a dynamic team.
The predicted salary is between 50000 - 60000 £ per year.
An exciting opportunity has arisen for an experienced Digital Analytics Manager to join a growing, multi-brand organisation as part of its continued expansion. This is a key role within the digital function, offering the chance to shape and lead the analytics strategy across a complex digital estate.
The Role
As Digital Analytics Manager, you will take ownership of the end-to-end analytics and measurement strategy across websites and mobile apps. You’ll combine deep technical expertise with strong commercial awareness to deliver actionable insights that drive performance and enhance customer experience. Working cross-functionally with Product, UX, Development and Digital Trading teams, you will ensure robust tracking, reporting, and governance frameworks are in place, while championing data-led decision making across the business.
Key Responsibilities
- Own and develop the digital analytics and measurement strategy across web and app platforms. Define and maintain measurement frameworks aligned to business objectives, trading priorities and customer journeys.
- Lead the implementation, configuration and optimisation of analytics platforms (e.g. Google Analytics 4).
- Oversee tagging strategy and governance using tools such as Google Tag Manager.
- Manage consent and cookie compliance via platforms such as OneTrust. Partner with Product, UX, Development and Compliance teams to define and implement data layer requirements.
- Deliver insightful reporting and dashboards across multiple brands and digital touchpoints.
- Analyse customer behaviour, acquisition channels, conversion funnels and engagement trends to identify optimisation opportunities. Evaluate digital marketing effectiveness across paid, owned and earned channels.
- Support CRO and testing initiatives, measuring the impact of experiments and new features.
- Ensure tracking compliance and data integrity across all platforms.
- Manage relationships with external partners and vendors where required.
- Educate and support internal stakeholders in KPI understanding and data-driven decision making.
About You
You are a commercially minded, insight-driven analytics professional with a strong technical background and a passion for improving digital performance. You’re comfortable working in a fast-paced, multi-brand environment and enjoy collaborating with cross-functional teams.
Skills & Experience
- Proven experience in digital analytics within retail, ecommerce or multi-brand environments. Strong expertise in Google Analytics 4 (or similar web/app analytics platforms).
- Hands-on experience with tag management solutions such as Google Tag Manager.
- Experience with consent management platforms (e.g. OneTrust). Familiarity with cloud-based data platforms such as Google Cloud (BigQuery) or similar.
- Strong understanding of ecommerce metrics, customer journeys, attribution and conversion optimisation.
- Experience working with developers on tracking implementation and data layer design.
- Advanced reporting and dashboarding skills (e.g. Looker Studio, Power BI, Tableau).
- Ability to translate complex data into clear, actionable insights. Strong stakeholder management and communication skills.
- Able to balance strategic thinking with hands-on delivery.
Desirable
- Experience with app analytics tools (e.g. Firebase).
- Exposure to behavioural analytics tools (e.g. Hotjar). Experience with data pipeline tools (e.g. Fivetran).
- Background in retail, home, DIY or general merchandise sectors.
- Previous mentoring or line management experience.
What’s on Offer
- Competitive salary.
- Pension scheme.
- Employee discount.
- Long service awards.
- Cycle to Work scheme.
If you are currently seeking a new challenge and feel you would be a good fit, then please submit an up to date CV by using the ‘apply’ button below. For an informal chat please call TQR Plymouth and ask for Laura, many thanks for your interest.
Digital Analytics Manager in London employer: TQR Consultancy Ltd
Contact Detail:
TQR Consultancy Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital analytics space and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your skills in digital analytics. Join relevant groups and engage with posts to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your technical skills. Be ready to discuss your experience with Google Analytics 4, tag management, and data compliance. Show them you’re not just a numbers person but also a strategic thinker!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Digital Analytics Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Analytics Manager role. Highlight your experience with Google Analytics 4 and any relevant projects that showcase your skills in digital analytics and measurement strategies.
Showcase Your Technical Skills: Don’t forget to emphasise your technical expertise! Mention your hands-on experience with tag management solutions like Google Tag Manager and any familiarity with consent management platforms. We want to see how you can lead the analytics strategy!
Be Clear and Concise: When writing your application, keep it clear and concise. Use bullet points where possible to make it easy for us to read through your achievements and skills. We love a well-structured application!
Apply Through Our Website: Finally, make sure to apply through our website using the 'apply' button. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at TQR Consultancy Ltd
✨Know Your Analytics Tools
Make sure you brush up on your knowledge of Google Analytics 4 and any other analytics platforms mentioned in the job description. Be ready to discuss how you've used these tools in past roles, especially in relation to tracking, reporting, and optimisation.
✨Showcase Your Cross-Functional Experience
This role involves working with various teams like Product, UX, and Development. Prepare examples of how you've successfully collaborated with different departments in previous jobs. Highlight any specific projects where your insights led to improved performance or customer experience.
✨Prepare for Technical Questions
Expect some technical questions about tagging strategies and data layer requirements. Brush up on your knowledge of Google Tag Manager and consent management platforms like OneTrust. Being able to explain your approach to these topics will show your expertise.
✨Demonstrate Your Insight-Driven Mindset
Be ready to discuss how you've turned complex data into actionable insights in the past. Think of specific examples where your analysis led to significant improvements in conversion rates or customer engagement. This will showcase your ability to drive data-led decision making.