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For Companies At a Glance
- Tasks: Lead the digital analytics strategy and deliver actionable insights across web and app platforms.
- Company: Join a growing multi-brand organisation with a focus on digital innovation.
- Benefits: Enjoy a competitive salary, pension scheme, employee discounts, and more.
- Other info: Great opportunity for career growth and to make a real impact.
- Why this job: Shape the future of digital performance in a fast-paced, collaborative environment.
- Qualifications: Experience in digital analytics, especially with Google Analytics 4 and tag management tools.
The predicted salary is between 50000 - 65000 £ per year.
An exciting opportunity has arisen for an experienced Digital Analytics Manager to join a growing, multi-brand organisation as part of its continued expansion. This is a key role within the digital function, offering the chance to shape and lead the analytics strategy across a complex digital estate.
The Role
As Digital Analytics Manager, you will take ownership of the end-to-end analytics and measurement strategy across websites and mobile apps. You'll combine deep technical expertise with strong commercial awareness to deliver actionable insights that drive performance and enhance customer experience. Working cross-functionally with Product, UX, Development and Digital Trading teams, you will ensure robust tracking, reporting, and governance frameworks are in place, while championing data-led decision making across the business.
Key Responsibilities
- Own and develop the digital analytics and measurement strategy across web and app platforms.
- Define and maintain measurement frameworks aligned to business objectives, trading priorities and customer journeys.
- Lead the implementation, configuration and optimisation of analytics platforms (e.g. Google Analytics 4).
- Oversee tagging strategy and governance using tools such as Google Tag Manager.
- Manage consent and cookie compliance via platforms such as OneTrust.
- Partner with Product, UX, Development and Compliance teams to define and implement data layer requirements.
- Deliver insightful reporting and dashboards across multiple brands and digital touchpoints.
- Analyse customer behaviour, acquisition channels, conversion funnels and engagement trends to identify optimisation opportunities.
- Evaluate digital marketing effectiveness across paid, owned and earned channels.
- Support CRO and testing initiatives, measuring the impact of experiments and new features.
- Ensure tracking compliance and data integrity across all platforms.
- Manage relationships with external partners and vendors where required.
- Educate and support internal stakeholders in KPI understanding and data-driven decision making.
About You
You are a commercially minded, insight-driven analytics professional with a strong technical background and a passion for improving digital performance. You're comfortable working in a fast-paced, multi-brand environment and enjoy collaborating with cross-functional teams.
Skills & Experience
- Proven experience in digital analytics within retail, ecommerce or multi-brand environments.
- Strong expertise in Google Analytics 4 (or similar web/app analytics platforms).
- Hands-on experience with tag management solutions such as Google Tag Manager.
- Experience with consent management platforms (e.g. OneTrust).
- Familiarity with cloud-based data platforms such as Google Cloud (BigQuery) or similar.
- Strong understanding of ecommerce metrics, customer journeys, attribution and conversion optimisation.
- Experience working with developers on tracking implementation and data layer design.
- Advanced reporting and dashboarding skills (e.g. Looker Studio, Power BI, Tableau).
- Ability to translate complex data into clear, actionable insights.
- Strong stakeholder management and communication skills.
- Able to balance strategic thinking with hands-on delivery.
Desirable
- Experience with app analytics tools (e.g. Firebase).
- Exposure to behavioural analytics tools (e.g. Hotjar).
- Experience with data pipeline tools (e.g. Fivetran).
- Background in retail, home, DIY or general merchandise sectors.
- Previous mentoring or line management experience.
What's on Offer
- Competitive salary.
- Pension scheme.
- Employee discount.
- Long service awards.
- Cycle to Work scheme.
If you are currently seeking a new challenge and feel you would be a good fit, then please submit an up to date CV by using the 'apply' button below. For an informal chat please call TQR Plymouth and ask for Laura, many thanks for your interest.
Digital Analytics Manager employer: TQR Consultancy Ltd
Contact Detail:
TQR Consultancy Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your analytics projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital analytics. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are eager to join our team.
We think you need these skills to ace Digital Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Analytics Manager role. Highlight your experience with Google Analytics 4 and any relevant projects that showcase your skills in digital analytics and measurement strategies.
Showcase Your Technical Skills: Don’t shy away from flaunting your technical expertise! Mention your hands-on experience with tag management solutions like Google Tag Manager and any cloud-based data platforms you’ve worked with. We love seeing those skills in action!
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about digital analytics. Share specific examples of how you've driven performance improvements in previous roles, and how you can bring that same energy to our multi-brand environment.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at TQR Consultancy Ltd
✨Know Your Analytics Tools
Make sure you brush up on your knowledge of Google Analytics 4 and any other analytics platforms mentioned in the job description. Be ready to discuss how you've used these tools in past roles, and think of specific examples where your insights led to improved performance.
✨Understand the Business Objectives
Before the interview, take some time to research the company and its brands. Understand their business objectives and how digital analytics can support them. This will help you tailor your answers to show how you can align your strategies with their goals.
✨Prepare for Technical Questions
Expect to be asked about your technical expertise, especially regarding tagging strategies and data layer requirements. Brush up on your knowledge of Google Tag Manager and consent management platforms like OneTrust, and be prepared to explain how you've implemented these in previous roles.
✨Showcase Your Collaboration Skills
Since this role involves working cross-functionally, be ready to share examples of how you've successfully collaborated with teams like Product, UX, and Development. Highlight your communication skills and how you've educated stakeholders on data-driven decision making.