Senior Digital Designer

About The Role

A portfolio is required to be submitted as part of your application

You are a creative designer with a technologist streak. You're responsible for the quality of interaction design, delightful moments, and UI quality on the projects you work on. You bring storytelling into everything you make, whether that's a brand's online presence or a single interaction.

AI is part of your workflow. You use LLMs to work at speed, from ideation through to production, and you're comfortable coding with AI to bring your own concepts to life. You think beyond working faster, and consider how AI can genuinely improve the experiences we build for clients. You bring that thinking into the design studio.

You might mentor junior or mid-weight creative team members, or concentrate and own a particular competency within the discipline, such as motion, design systems, or AI-driven workflows.

You provide better quality, more ambitious user experiences, as well as lower development costs, as you create usable code as part of the design process.

You produce work that's built to compete, and to win.

Responsibilities

• Expand and evolve client brands into rich online experiences, working within and extending design systems
• Lead concept development for digital products and services, from concept through to polished execution, bringing storytelling into every project
• Use AI tools to accelerate ideation, prototyping, and production, and code with AI assistance to build experiences directly
• Identify where AI can genuinely improve client experiences, not just how we produce them, and bring that thinking back into the studio
• Partner with clients, UX, research, and development teams to ensure creative vision survives real-world constraints, on time and on budget
• Ensure designs are accessible and meet usability and user-centred design standards
• Identify and address delivery risks before they become issues
• Mentor junior and mid-weight team members, sharing practice knowledge across the studio
• Contribute to communities of practice and studio growth initiatives
• Produce work that competes for, and wins, industry recognition

Dimensions

Resource complexity and nature of work teams:

• This role works across multiple concurrent projects, balancing creative craft with hands-on build using AI-assisted coding, and operates with a high degree of autonomy, shaping ambiguous briefs into concepts, design systems, and working prototypes.
• Complexity sits in the fusion of disciplines: creative direction, interaction design, and front-end build, moving fluidly between them as needed.
• Day-to-day collaboration spans UX, research, and development teams, plus clients directly on top-tier accounts, and the role may include ownership of a specific competency, such as motion, systems, or AI workflows. Influence extends beyond individual projects, shaping how the wider team adopts AI, and decisions carry real weight on client relationships and account growth.

Problem solving responsibility and complexity

• This role solves problems that sit at the intersection of creative vision and technical feasibility, often with no clear precedent to follow.
• Briefs can be loosely defined, requiring the individual to interpret client needs, weigh creative ambition against delivery constraints, and decide how AI tools can genuinely improve an experience rather than just speed up its production.
• Solutions must hold up across brand, interaction design, and code, so trade-offs in one area need to be understood in terms of their impact on the others.
• Judgement is exercised independently on most projects, with escalation reserved for problems that affect client relationships, account growth, or studio-wide ways of working.

Change management requirements

• Influencing clients and internal teams to adopt AI-augmented ways of working, based on creative recommendations and a clear view of where AI genuinely improves the experience.
• Supports smooth transitions by clearly communicating the rationale behind design and technical decisions, helping stakeholders understand the benefits and impacts of new approaches.
• Mentoring and collaboration also contribute to fostering a culture of continuous improvement, helping the wider team evolve their practice alongside changing tools and expectations.

Internal / External interactions

• Head of Design
• Design team - UX researchers, designers
• Strategy team
• Tech team
• Project management and Delivery
• Client teams and stakeholders

Strategic timeframe working towards: 1-3 year strategic plan

About You

Professional knowledge and experience

Essential

• Strong craft background in creative design, with a portfolio showing range across digital products, brand experience, and front-end experiments
• Experience applying user-centred design principles, interpreting user research and usability testing insights to inform design decisions
• Proven, hands-on experience using AI tools across the creative process, from ideation and prototyping through to production code
• Solid understanding of design systems, accessibility standards, and how to work within technical constraints without losing creative ambition
• Proven expertise in creative design within sectors such as not-for-profit, higher education, and public services.
• Strong leadership in managing complex projects, delivering on time and budget while maintaining high-quality standards.
• Demonstrated ability to balance creative vision with commercial constraints and budget management
• Experience leading creative direction from concept through to delivery, ensuring design quality across multidisciplinary teams
• Understanding of responsible AI practices, including data privacy, copyright considerations and the appropriate use of generative AI within client projects
• A portfolio demonstrating strategic thinking, creative excellence, interaction design, AI-enabled workflows and measurable client outcomes
• Experience mentoring and developing junior and mid-weight UX and research team members.
• Experience designing micro-interactions, motion design and interactive digital experiences that enhance usability and brand storytelling
• In-depth knowledge of accessibility standards,
• Ability to collaborate effectively with cross-functional teams, clients, and stakeholders to align with business goals.
• Active contribution to practice development, process improvement, and new business growth initiatives.
• Strong presentation skills, with the ability to articulate design rationale clearly to diverse stakeholders

Technical skills

• Comfortable working with front-end code (HTML, CSS, JavaScript) to prototype and build working interactions directly from design
• Skilled in AI-assisted coding tools and workflows, using them to accelerate build without compromising quality
• Comfortable working within and extending design systems in Figma, ensuring consistency across components and platforms
• Experience using modern prototyping tools and design collaboration platforms.
• Familiarity with component-based design and front-end frameworks (for example React) to collaborate effectively with development teams.
• Experience using version control or collaborative development workflows (e.g. Git) when contributing code.
• Understanding of responsive and performance-focused design principles

Behaviours

• You consistently meet your personal targets, where relevant to your role.
• You contribute to the growth and development of team members by championing, mentoring and providing constructive, candid feedback.
• You share knowledge that benefits your team and supports junior team members in progressing.
• You support our inclusive environment and ESG commitments.
• You have a good understanding of other practice areas and take a holistic view in your approach.
• You provide useful and actionable feedback when reviewing others’ work, and accept constructive feedback graciously.
• You make steady, consistent progress on assigned work and keep your team updated.
• You resolve blockers independently where possible and seek guidance when needed.
• You seek opportunities to grow and develop your skills.
• You show passion for the growth and improvement of yourself and the Design Studio
• You challenge, critique and contribute to the user experience and research of solutions to push quality.
• You demonstrate commitment and progress in developing professionally in areas relevant to your role.
• Embodies Manifesto’s values, championing purpose-driven work and fostering a positive team culture.

PACT values

• Purpose - The beating heart of our organisation-the impact we make on people, places, and the planet. Purpose is our driving force and at the core of our organisation.
• Accountability - As we apply flexibility, pace and growth through our self-organisation, we are accountable* to all of our stakeholders.
• Craft - Craft highlights our dedication to bringing precision, problem-solving, and creativity to our work, both with our clients and internally.
• Togetherness - Togetherness is how we work - it captures the energy, fun, and user-centred approach that we embrace. It signifies the collaborative spirit we bring to our work, including people at every level and creating a sense of belonging to our teams.

About Us

manifesto

We are the digital experience agency for changemakers. We are committed to delivering purposeful and positive impact for people, planet and society, in restless pursuit of a better world.

We take pride in creating award-winning digital experiences, products and services that are measurably ethical, inclusive, accessible, sustainable and joyful.

Our changemaker clients include UNICEF UK, Breast Cancer Now, Trussell, Woodgreen, The Royal Academy of Arts, Zoological Society London, Historic Environment Scotland and Fauna & Flora.

Part of the TPXimpact group - a Certified B Corporation™, we are a team of 130 digital product leaders, creative designers, user experience designers, engagement specialists, software engineers and experience strategists.

TPXimpact

TPXimpact is a digital transformation company, and Certified B Corporation™, on a mission to build a future where people, places and the planet are supported to thrive. Combining vast expertise in human-centred design, data, experience and technology, we help the public, private and third sectors with their digital transformation journey, delivering high quality solutions that improve services, experiences and outcomes. We’re passionate people who work in close collaboration with our clients to create sustainable solutions ready for an ever-evolving world.

We are committed to having a positive impact on the clients and the communities we serve. We actively encourage applications from all genders, ethnicities, disabled people, members of the LGBTQIA+ community, and those from lower socio-economic backgrounds.

Don’t meet 100% of the criteria? We still want to hear from you. Please let us know if you require any adjustments during the recruitment process.