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- Tasks: Lead a national sales team to drive positive change in education.
- Company: Join a leading workforce development body in the education sector.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Make a real impact on education while developing your leadership skills.
- Qualifications: Experience in B2B sales and a passion for education.
- Other info: Flexible working arrangements with national travel and a supportive culture.
The predicted salary is between 75150 - 79100 ÂŁ per year.
What could you achieve if you led a national sales team where every partnership directly fuels positive change in education? TPP Recruitment is partnering with the workforce development body for the Further Education and Training sector to appoint an Associate Director of Sales. This is a pivotal position: you'll set direction and lead from the front with senior customers.
Salary: ÂŁ75,150-79,100 per annum, depending on experience
Employment type: Permanent
Hours: Full time, 35 hours per week
Working arrangements: Hybrid with national travel; typically, around three days per week with customers/prospects or in the office (London), with flexibility required
Start date: ASAP
About the Organisation
This organisation is the workforce development body for the Further Education and Training sector, working in partnership with others to deliver professional learning and development for teachers, trainers and leaders. Their mission is to improve education and training for learners aged 14 and over, supporting lifelong learning and social justice. The organisation is proud to foster a culture where everyone can thrive, guided by values and a commitment to sustainable practice.
About the Role
As Associate Director of Sales, you will lead regional and central teams that generate income through membership subscriptions and associated services, building long‑term, solution‑led partnerships with colleges, training providers, and adult education organisations. You'll be outward-facing, developing senior relationships with Principals, Vice Principals and HR/People Directors, while coaching your team, improving sales operations, and enhancing the customer experience.
Key Responsibilities
- Lead the B2B sales strategy to grow partnership, leadership development and learning offers
- Personally manage senior, high-value relationships and open doors at executive level
- Model consultative, solution‑led selling; tell compelling stories that bring value to life
- Align sales activity with marketing and product to deliver a seamless customer journey
- Strengthen customer success and regional engagement to ensure measurable impact and renewals
- Mature sales operations (pipeline, forecasting, performance reviews and dashboards)
- Embed effective use of customer relationship management systems and data insight
- Lead, coach and mentor a small, high‑performing sales and customer success team
Skills / Experience Required
- Senior leadership experience in B2B sales, partnerships, or commercial development, ideally within the education, learning, or professional membership sector
- Deep understanding of the Further Education and skills landscape, including workforce challenges and sector priorities
- Demonstrable success in consultative, solution‑based selling to senior leaders in colleges, training providers, or adult education organisations
- Experience designing and delivering people‑focused solutions such as membership, CPD, or leadership development offers
- Proven ability to build and lead high‑performing sales teams, with a collaborative and coaching approach
- Skilled in pipeline management, forecasting, and performance accountability, with strong CRM and data insight capabilities
- Excellent communication, negotiation, and presentation skills, able to engage credibly with education sector stakeholders
- Motivated by social purpose and sector impact; outward‑facing and relationship‑driven
Interview Process
- Screening and informal chats (pre‑Christmas) coordinated by TPP Recruitment
- Final interviews mid‑January 2026 (in‑person) with senior leaders at the organisation
- Assessment task included in the invitation to interview
To Apply
- Supporting statement (no more than 2 pages)
- CV
- Thoughtful use of AI tools is acceptable; we also want to understand your voice, strengths and judgement through your statement.
Deadline
Applications will be reviewed on receipt. Early applications (before Christmas) are encouraged to secure January interview slots. We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.
Associate Director of Sales. Job in United Kingdom Education & Training Jobs employer: TPP Recruitment
Contact Detail:
TPP Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director of Sales. Job in United Kingdom Education & Training Jobs
✨Tip Number 1
Network like a pro! Get out there and connect with people in the education sector. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews! Research the organisation thoroughly and understand their mission and values. Think about how your experience aligns with their goals, especially in improving education and training. Practise your storytelling skills to showcase your achievements in a compelling way.
✨Tip Number 3
Follow up after interviews! A simple thank-you email can go a long way. It shows your appreciation and keeps you fresh in their minds. Mention something specific from the interview to remind them of your conversation and reinforce your interest in the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that dream job. Plus, applying directly can sometimes give you an edge over other candidates. So, get your application in and let’s make it happen!
We think you need these skills to ace Associate Director of Sales. Job in United Kingdom Education & Training Jobs
Some tips for your application 🫡
Craft a Compelling Supporting Statement: Your supporting statement is your chance to shine! Make sure to highlight your relevant experience and how it aligns with the role. Use specific examples to showcase your skills in B2B sales and partnership development.
Tailor Your CV: Don’t just send a generic CV! Tailor it to reflect the key responsibilities and skills mentioned in the job description. Highlight your leadership experience and any successes in consultative selling that relate to the education sector.
Show Your Passion for Education: We want to see your motivation for making a positive impact in education. In your application, express your commitment to social purpose and how you can contribute to improving the learning landscape.
Apply Early Through Our Website: Don’t wait until the last minute! Apply early through our website to secure your chance for an interview. This also gives us more time to review your application thoroughly and consider you for the role.
How to prepare for a job interview at TPP Recruitment
✨Know Your Audience
Before the interview, research the organisation and its mission in the education sector. Understand their values and how they align with your own. This will help you tailor your responses and demonstrate that you're not just a fit for the role, but also for the culture.
✨Showcase Your Sales Strategy
Prepare to discuss your approach to B2B sales, particularly in the education sector. Be ready to share specific examples of how you've successfully built partnerships and led teams. Use metrics to back up your achievements; numbers speak volumes!
✨Engage with Storytelling
Practice telling compelling stories that illustrate your consultative, solution-led selling style. Think about how your past experiences can highlight your ability to create value for clients. This will make your answers more memorable and relatable.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the organisation's goals and challenges. Inquire about their current initiatives in workforce development or how they measure success in partnerships. This not only shows your engagement but also helps you assess if the role is right for you.
