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For Companies At a Glance
- Tasks: Create and optimize SEO content like blogs and product descriptions.
- Company: Join BAT, a leader in the tobacco industry focused on innovation.
- Benefits: 6-month contract with potential for extension; work with cutting-edge AI tools.
- Why this job: Perfect for those passionate about writing and SEO in a dynamic team environment.
- Qualifications: Experience in SEO copywriting and strong writing skills required.
- Other info: Opportunity to collaborate with legal teams and stay updated on industry trends.
The predicted salary is between 28800 - 43200 £ per year.
The Role
As an SEO copywriter, you will create and optimise compelling content that aligns with the overarching SEO strategy outlined by BAT. Working closely with the SEO team, you will conduct keyword research and craft high-quality content including blog articles, product descriptions, and more. You will collaborate with legal and category teams to ensure content compliance and relevance. Additionally, you will leverage AI tools to enhance your workflow and stay informed about industry trends to maintain content freshness and effectiveness.
This is a 6m FTC with possibility to extend.
Key Responsibilities
- Conduct keyword research to identify high-impact keywords and phrases (with support of the wider team).
- Create SEO-optimized content based on the content calendar and global SEO strategy including blog articles, product descriptions, rich content, FAQs, promo content.
- Collaborate with legal and category teams to ensure content compliance and relevance. Being a proactive participant of the approval and feedback process (supported by the SEO team and more experienced copywriting team member).
- Monitor and analyze content performance, adjusting as needed to improve SEO results.
- Leverage our AI tools, Imagine and Sidekick, identifying ways to integrate them into SEO copywriting workflows.
- Support the development of SEO-driven content strategies, including insight generation, auditing and gap analysis, and strategy development.
- Collaborate with the SEO team, drawing upon keyword research and SEO content briefs in order to develop content that aligns with best practice.
- Stay up to date with SEO industry trends and competitor activities to keep content fresh and relevant.
Must-Have Experience and Skills:
- Proven experience in SEO copywriting.
- Basic understanding of keyword research and SEO best practices.
- Excellent writing, editing, and proofreading skills.
- Ability to work collaboratively with cross-functional teams.
- Strong attention to detail and organizational skills.
Nice to Have:
- Experience with SEO keyword software such as Ahrefs, SEMrush etc. Main focus: Conductor.
- Experience in the pharmaceutical, alcohol, and tobacco industries.
- Second fluent language, German preferred.
#J-18808-Ljbffr
SEO Copywriter - 6m FTC employer: T&Pm
Contact Detail:
T&Pm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Copywriter - 6m FTC
✨Tip Number 1
Familiarize yourself with the specific SEO tools mentioned in the job description, like Conductor. Having hands-on experience or knowledge about these tools can set you apart during the interview process.
✨Tip Number 2
Stay updated on the latest trends in SEO and content marketing. Follow industry blogs, attend webinars, and engage with communities to demonstrate your passion and commitment to continuous learning.
✨Tip Number 3
Prepare examples of your previous SEO copywriting work that showcase your ability to create optimized content. Be ready to discuss how you approached keyword research and content strategy in those projects.
✨Tip Number 4
Highlight any collaborative projects you've worked on, especially those involving cross-functional teams. This role emphasizes teamwork, so showcasing your ability to work well with others will be beneficial.
We think you need these skills to ace SEO Copywriter - 6m FTC
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities of an SEO copywriter as outlined in the job description. Familiarize yourself with the key tasks such as keyword research, content creation, and collaboration with legal and category teams.
Showcase Your Experience: Highlight your proven experience in SEO copywriting in your CV and cover letter. Provide specific examples of past projects where you successfully optimized content for SEO, including any tools you used like Ahrefs or SEMrush.
Tailor Your Application: Customize your application to reflect the skills and experiences that align with BAT's requirements. Mention your understanding of SEO best practices and your ability to work collaboratively with cross-functional teams.
Stay Current: Demonstrate your knowledge of current SEO trends and industry standards in your application. Mention any recent developments or tools in the SEO space that you are familiar with, showing that you are proactive about staying informed.
How to prepare for a job interview at T&Pm
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO best practices and how you've applied them in your previous work. Highlight specific examples of successful content you've created that improved search rankings.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, share experiences where you successfully collaborated with others. Emphasize your ability to communicate effectively and adapt to different team dynamics.
✨Familiarize Yourself with AI Tools
Research the AI tools mentioned in the job description, like Imagine and Sidekick. Be ready to discuss how you would leverage these tools in your workflow to enhance your SEO copywriting.
✨Stay Updated on Industry Trends
Show your passion for SEO by discussing recent trends or changes in the industry. This demonstrates your commitment to keeping content fresh and relevant, which is crucial for the role.
