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For Companies At a Glance
- Tasks: Manage programmatic campaigns and deliver innovative digital solutions for clients.
- Company: Join a dynamic team focused on cutting-edge digital marketing strategies.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of a forward-thinking culture that values creativity and impact in digital marketing.
- Qualifications: No specific experience required; just a passion for digital marketing and a willingness to learn.
- Other info: This is a 3-month fixed-term contract with potential for extension.
The Role
The Programmatic Account Manager brings clarity and insight to non-linear journeys through best in class Programmatic activation. There’s a natural desire to scale programmatic campaigns to a level of sophistication that delivers on both reach and CPA targets.
The Programmatic Account Manager will be responsible for all digital buying and activation within DSPs, with direct line management into the client Account Director as they work closely to create innovative solutions to answer client challenges. With the opportunity to grow digital investment and optimize channel mix, the role requires the ability to be forward-thinking and deliver award-winning digital activity to help improve performance and grow digital spend.
The Programmatic Account Manager is responsible for managing a portfolio of RTB activity across both internal trade desks and external DSP partners. In addition to programmatic responsibilities, you will be expected to support your team in the strategic development of display solutions through recommending innovative programmatic solutions, such as new programmatic opportunities, new PMPs, and formats. You will also liaise with senior stakeholders internally and technology providers, ensuring that all parties operate efficiently and integrate with one another.
As part of this role, the Programmatic Account Manager will work alongside our strategy team and utilize proprietary audience planning tools to look for actionable audience insights that can inform future creative and business decisions.
Responsibilities of Programmatic Account Manager:
- Management of all client-specific RTB activity
- Manage and coordinate a team of direct reports to deliver multiple projects
- Ownership and production of programmatic implementation decisions on plan
- Recommendation of data and tech partners and outline the implementation strategy and activation tactics
- Media forecasting, planning, booking, and reconciling of digital campaigns
- Trafficking & implementation of campaigns
- Lead campaign reporting, analytics & recommendations – CPA, CPM or CPC metrics, monitoring KPI targets against actuals
- Develop and maintain strong working relationships with technology partners and seek first-to-market opportunities across the competitive landscape
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Programmatic Account Manager, 3month FTC employer: T&Pm
Contact Detail:
T&Pm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Account Manager, 3month FTC
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising. Understanding the nuances of DSPs and RTB will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work with programmatic campaigns. Engaging in conversations can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful programmatic campaigns you've managed or contributed to. Highlighting your experience with KPIs like CPA, CPM, or CPC will show your capability in delivering results.
✨Tip Number 4
Stay updated on the tools and technologies used in programmatic advertising. Being knowledgeable about audience planning tools and data partners can set you apart from other candidates.
We think you need these skills to ace Programmatic Account Manager, 3month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in programmatic advertising and digital buying. Use specific examples of past campaigns you've managed, focusing on metrics like CPA, CPM, or CPC to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for programmatic marketing and your understanding of the role's responsibilities. Mention how your skills align with the company's goals and how you can contribute to innovative solutions for client challenges.
Showcase Your Analytical Skills: Since the role involves campaign reporting and analytics, include examples of how you've used data to inform decisions in previous roles. Highlight any tools or methodologies you are familiar with that relate to audience insights and performance optimisation.
Prepare for Potential Questions: Think about questions you might be asked during an interview, such as your approach to managing RTB activity or how you would recommend new programmatic opportunities. Prepare thoughtful responses that reflect your expertise and strategic thinking.
How to prepare for a job interview at T&Pm
✨Understand Programmatic Fundamentals
Make sure you have a solid grasp of programmatic advertising concepts, including RTB, DSPs, and CPM metrics. Being able to discuss these topics confidently will show your expertise and readiness for the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Highlight specific examples where your analysis led to improved campaign performance or cost efficiencies, as this is crucial for the Programmatic Account Manager position.
✨Demonstrate Team Leadership Experience
Since the role involves managing a team, be ready to share your experiences in leading projects and coordinating with team members. Discuss how you motivate your team and ensure successful project delivery.
✨Prepare Questions for Stakeholders
Think about insightful questions to ask during the interview that demonstrate your understanding of the role and the company. This could include inquiries about their current programmatic strategies or how they measure success in digital campaigns.
