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For Companies At a Glance
- Tasks: Lead digital activation campaigns across various platforms and manage a team of executives.
- Company: Join T&Pm, a global creative agency backed by WPP, driving innovation with AI.
- Benefits: Enjoy opportunities for growth, a supportive culture, and the chance to work with cutting-edge technology.
- Why this job: Be at the forefront of AI-driven marketing, making a real impact on client success.
- Qualifications: Experience in digital campaign activation and a willingness to learn across multiple channels.
- Other info: Diversity and inclusivity are core values; we celebrate unique perspectives.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Location: London, Manchester or Athens
Reporting to: Performance Activation Director
Who Are We?
T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
The Role
As the agency expands its digital activation offering, the Performance Activation Manager will play a crucial role in implementing the Activation strategy to ensure the day-to-day success of campaigns across your client portfolio. This role will manage activation across all major platforms in channels including Paid Social, Programmatic, Paid Search and Retail Media. This role requires a strong understanding of a wide range of platforms and campaign delivery methodologies.
Key Responsibilities
- BRIEFING STAGE: Responsible for supporting the Planning department by providing data, insights and previous learnings to help create best-in-class media planning tactics across all digital channels.
- EXECUTION: Responsible for briefing, quality assurance and implementation of best-in-class, full funnel digital activation in-line with agreed media plan and strategy.
- OPTIMISATION: Responsible for the best-in-class cross-channel approaches, with the right use of data to inform optimisation strategies and improve account performance in line with business objectives.
- REPORTING: Responsible for data, insights and learnings to all post campaign analysis and reports are delivered to the highest quality.
- TECH/INNOVATION: Responsible for implementing different proprietary and third-party tools whilst understanding the different strengths & limitations of each.
- DEVELOPMENT: Responsible for the management of workload across the team of Performance Activation Executives, ensuring tasks are completed to a high level and in a timely manner.
- FINANCE: Responsible for financial accuracy through the planning & buying process with on time delivery.
Skills and Experience
- Strong experience of setting up and activating campaigns across a digital channel.
- Willingness to learn to activate on platforms across other channels such as Paid Social, Paid Search, Programmatic and Retail Media.
- Experience of client servicing.
- Good project management skills and ability to work efficiently.
- Strong organisational skills and attention to detail.
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Programmatic Account Manager employer: T&Pm
Contact Detail:
T&Pm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Account Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital activation and AI technologies. Being knowledgeable about these areas will not only help you stand out during discussions but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work in programmatic advertising. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed or contributed to. Highlighting your hands-on experience will showcase your ability to lead activation discussions confidently.
✨Tip Number 4
Demonstrate your leadership skills by sharing how you've supported and developed junior team members in previous roles. This will align with the agency's focus on building a high-performing team and show that you're a great fit for the culture.
We think you need these skills to ace Programmatic Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital activation and campaign management. Use specific examples that demonstrate your skills in Paid Social, Programmatic, and other channels mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of T&Pm's mission and values. Explain how your background aligns with their focus on AI-driven performance and your willingness to learn across different digital channels.
Highlight Team Leadership Experience: If you have experience managing or mentoring team members, be sure to include this in your application. T&Pm values a supportive culture, so demonstrating your ability to lead and develop others will strengthen your application.
Showcase Your Performance Mindset: In your application, emphasise your attention to detail and your approach to optimising campaigns. Provide examples of how you've used data to inform decisions and improve performance in previous roles.
How to prepare for a job interview at T&Pm
✨Know Your Digital Channels
Make sure you have a solid understanding of the various digital channels mentioned in the job description, such as Paid Social, Programmatic, and Paid Search. Be prepared to discuss your experience with these platforms and how you've successfully activated campaigns in the past.
✨Showcase Your Performance Mindset
Demonstrate your ability to think critically about performance metrics and optimisation strategies. Prepare examples of how you've used data to inform decisions and improve campaign outcomes, showcasing your commitment to exceeding client objectives.
✨Highlight Team Leadership Skills
Since this role involves managing a team, be ready to discuss your leadership style and how you've supported junior team members in their development. Share specific instances where you've empowered others to achieve success.
✨Embrace AI and Innovation
Given the agency's focus on AI-driven solutions, express your enthusiasm for technology and innovation in digital marketing. Discuss any relevant experience you have with AI tools or how you stay updated on industry trends that could benefit the agency's performance practice.
