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For Companies At a Glance
- Tasks: Lead digital media strategy and ensure client KPIs are met.
- Company: Join T&Pm, a top creative agency backed by WPP, driving growth through innovative marketing solutions.
- Benefits: Enjoy a diverse and inclusive workplace with opportunities for professional growth.
- Why this job: Be at the forefront of digital media, collaborating with talented teams and leveraging cutting-edge AI technology.
- Qualifications: Proven experience in managing digital KPIs and leading teams in a fast-paced environment.
- Other info: This is a maternity cover role, offering a unique chance to make an impact.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
Description
Job Title: Performance Business Director
Location: London or Manchester
Reporting to: Head of Paid Social
Who Are We?
T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
The Role
This person will lead key accounts strategically and act as a linchpin to deliver holistic and comprehensive digital media output on behalf of our clients. This role works collaboratively with other practices within T&Pm whilst also harmoniously orchestrating the various specialist performance teams within the agency (including the Integrated Digital Activation, Performance Planning, Data & Technology and Business Intelligence).
They will be responsible for the overall direction of media initiatives across their business unit and will have a direct responsibility for meeting brands’ business objectives through adopting a performance mindset and instilling this behaviour across the whole team, across all clients who will sit within their business unit.
Key Responsibilities
- Owner and lead of digital media strategy across allocated business unit
- Accountable for planning and activation of all digital media.
- Oversee day-to-day performance ensuring business and marketing objectives are hit and clearly reported on
- Collaborate to integrate performance, audience management and the overall KPI framework
- Work with the channel leads and digital activation specialists to deliver performance roadmaps, testing frameworks and plans delivering to client KPIs whilst ensuring that insight is at the centre of all planning and delivery
- Accurately forecast across integrated, multi-channel campaigns with focus on meeting client KPIs and targets
- Support accurate and timely billing
Skills and Experience
- A proven record of successfully managing and delivering against challenging digital KPIs
- Experience in managing and developing a team of digital specialists
- Proven success in managing multi-stakeholder clients
- Deep knowledge of landscape, technology and operations of digital media
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the more brilliant work we can create together.
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Performance Business Director (maternity cover FTC) employer: T&Pm
Contact Detail:
T&Pm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Business Director (maternity cover FTC)
✨Tip Number 1
Familiarize yourself with the latest trends in digital media and performance marketing. Being knowledgeable about current technologies and strategies will help you stand out during discussions with our team.
✨Tip Number 2
Showcase your experience in managing multi-stakeholder clients by preparing specific examples of how you've successfully navigated complex client relationships in the past. This will demonstrate your ability to lead key accounts effectively.
✨Tip Number 3
Highlight your leadership skills by discussing how you've developed and managed teams of digital specialists. We value collaborative leaders who can inspire and drive performance across diverse teams.
✨Tip Number 4
Prepare to discuss your approach to integrating performance, audience management, and KPI frameworks. We are looking for someone who can think strategically and implement comprehensive digital media strategies.
We think you need these skills to ace Performance Business Director (maternity cover FTC)
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Performance Business Director position. Highlight key responsibilities and required skills that resonate with your experience.
Tailor Your CV: Customize your CV to reflect your experience in managing digital media strategies and delivering against KPIs. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of T&Pm's mission and how your background aligns with their goals. Emphasize your leadership skills and experience in digital media.
Highlight Relevant Experience: In your application, focus on your proven record of managing multi-stakeholder clients and developing teams. Provide metrics or outcomes from previous roles to illustrate your impact.
How to prepare for a job interview at T&Pm
✨Understand the Digital Media Landscape
Make sure you have a solid grasp of the current digital media trends and technologies. Be prepared to discuss how these can impact performance strategies and how you've successfully navigated them in the past.
✨Showcase Your Leadership Skills
As this role involves managing a team, be ready to share examples of how you've led teams to achieve challenging KPIs. Highlight your experience in developing talent and fostering a collaborative environment.
✨Prepare for Multi-Stakeholder Scenarios
Since you'll be working with various clients and stakeholders, think of specific instances where you've successfully managed multiple interests. Discuss how you balanced these relationships while delivering results.
✨Emphasize Data-Driven Decision Making
Demonstrate your ability to use data and insights to inform your strategies. Be prepared to discuss how you've implemented performance roadmaps and testing frameworks that align with client KPIs.
