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- Tasks: Manage programmatic campaigns and deliver innovative digital solutions for clients.
- Company: Dynamic agency focused on cutting-edge digital marketing strategies.
- Benefits: Competitive pay, flexible working hours, and opportunities for professional growth.
- Why this job: Join a creative team and make an impact in the fast-paced world of digital marketing.
- Qualifications: Experience in digital buying and strong analytical skills required.
- Other info: Exciting role with potential for career advancement in a thriving industry.
The predicted salary is between 2000 - 3000 £ per month.
The Programmatic Account Manager brings clarity and insight to non-linear journeys through best in class Programmatic activation. There is a natural desire to scale programmatic campaigns to a level of sophistication that delivers on both reach and CPA targets.
The Programmatic Account Manager will be responsible for all digital buying and activation within DSPs, with direct line management into the client Account Director as they work closely to create innovative solutions to answer client challenges. With the opportunity to grow digital investment and optimize channel mix, the role requires the ability to be forward-thinking and deliver award-winning digital activity to help improve performance and grow digital spend.
The Programmatic Account Manager is responsible for managing a portfolio of RTB activity across both internal trade desks and external DSP partners. In addition to programmatic responsibilities, you will be expected to support your team in the strategic development of display solutions through recommending innovative programmatic solutions, such as new programmatic opportunities, new PMPs, and formats. You will also liaise with senior stakeholders internally and technology providers, ensuring that all parties operate efficiently and integrate with one another.
As part of this role, the Programmatic Account Manager will work alongside our strategy team and utilize proprietary audience planning tools to look for actionable audience insights that can inform future creative and business decisions.
Responsibilities of Programmatic Account Manager:- Management of all client-specific RTB activity
- Manage and coordinate a team of direct reports to deliver multiple projects
- Ownership and production of programmatic implementation decisions on plan
- Recommendation of data and tech partners and outline the implementation strategy and activation tactics
- Media forecasting, planning, booking, and reconciling of digital campaigns
- Trafficking & implementation of campaigns
- Lead campaign reporting, analytics & recommendations – CPA, CPM or CPC metrics, monitoring KPI targets against actuals
- Develop and maintain strong working relationships with technology partners and seek first-to-market opportunities across the competitive landscape
Programmatic Account Manager, 3month FTC in London employer: T&Pm
Contact Detail:
T&Pm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Account Manager, 3month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its programmatic strategies. Be ready to discuss how your skills can help them achieve their CPA targets and improve digital spend.
✨Tip Number 3
Showcase your expertise! Bring examples of past campaigns you've managed, especially those that demonstrate your ability to optimise channel mix and deliver results. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Programmatic Account Manager, 3month FTC in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Programmatic Account Manager. Highlight your experience with digital buying, campaign management, and any innovative solutions you've implemented in the past.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for programmatic advertising. Share specific examples of how you've successfully managed campaigns and met CPA targets, and explain why you're excited about this opportunity at StudySmarter.
Showcase Your Analytical Skills: Since the role involves managing RTB activity and analysing campaign performance, be sure to mention any relevant tools or methodologies you’ve used to track KPIs and optimise campaigns. We love data-driven decision-making!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you one step closer to joining our team!
How to prepare for a job interview at T&Pm
✨Know Your Programmatic Stuff
Make sure you brush up on your programmatic advertising knowledge. Understand the ins and outs of DSPs, RTB activity, and how to optimise campaigns for CPA targets. Being able to discuss specific strategies or tools you've used in the past will show that you're not just familiar with the concepts but have practical experience too.
✨Showcase Your Analytical Skills
Since the role involves a lot of data analysis, be prepared to talk about how you've used analytics to drive campaign performance. Bring examples of how you've monitored KPIs and made recommendations based on data insights. This will demonstrate your ability to think critically and make informed decisions.
✨Prepare for Team Dynamics
You'll be managing a team, so it's crucial to highlight your leadership skills. Think of examples where you've successfully coordinated projects or led a team to achieve goals. Be ready to discuss how you handle challenges within a team and how you foster collaboration among team members.
✨Engage with Stakeholders
The role requires liaising with senior stakeholders, so practice how you'll communicate your ideas clearly and effectively. Prepare to discuss how you've built relationships with clients or technology partners in the past. Showing that you can engage with various stakeholders will set you apart as a candidate who can navigate complex environments.