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- Tasks: Lead content strategy for Coutts, enhancing brand perception and engagement.
- Company: Join Natwest, a leader in wealth management for ultra-high net worth individuals.
- Benefits: Enjoy a hybrid work model with flexible office days and a supportive team culture.
- Why this job: Shape impactful narratives and drive quality content in a prestigious financial environment.
- Qualifications: Experience in editorial leadership and content strategy, preferably in luxury or financial sectors.
- Other info: This is a 6-month fixed-term contract with opportunities for growth.
The predicted salary is between 48000 - 72000 £ per year.
We are looking for a Content Strategist to work on Natwest, specifically the Coutts brand. This role would develop a content plan that establishes authority and trust in Coutts as a brand providing wealth management for ultra-high net worth individuals. You will be pivotal in shaping our external narrative, enhancing brand perception, and driving engagement with our target audience. You will possess a deep understanding of the wealth management landscape, exceptional editorial skills, and a proven ability to lead and inspire a content team. You’ll also be able to coach the strategy to the rest of the content team and drive an uplift in quality. This is a hybrid role that sits with the Coutts client and would need to be in their office at least 2 days a week.
Key Responsibilities:
- Collaborate closely with the Wealth Leadership team to understand and translate the new wealth strategy into a comprehensive content plan that aligns with business objectives and target audience needs.
- Conduct thorough market research and competitive analysis to identify content opportunities and trends within the UHNW wealth management sector.
- Define key performance indicators (KPIs) and establish a framework for measuring the effectiveness of content initiatives.
- Provide editorial direction and guidance to the creative and production teams, ensuring all content aligns with the Coutts brand voice, style guidelines, and quality standards.
- Drive an uplift in the quality and sophistication of content across all channels, including website, social media, thought leadership pieces, client communications, and marketing materials.
- Oversee the content calendar and ensure timely delivery of high-quality content that resonates with the target audience.
- Monitor and analyze content performance data to identify areas for improvement and optimization.
- Stay up-to-date with the latest content marketing trends and best practices, and incorporate them into the content strategy.
- Ensure compliance with all relevant regulatory requirements and ethical guidelines.
Skills & Experience:
- Proven experience in editorial leadership, content strategy, or content marketing, preferably within the wealth management, financial services industry, or other luxury goods/services industries.
- Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable content plans.
- Excellent communication, interpersonal, and stakeholder management skills.
- Familiarity with content management systems (CMS) and content marketing tools.
This is a UK based role and requires individuals to have the right to work in this location.
Content Strategy Director (6m FTC) employer: T&Pm
Contact Detail:
T&Pm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategy Director (6m FTC)
✨Tip Number 1
Familiarise yourself with the Coutts brand and its positioning in the wealth management sector. Understanding their unique selling points and target audience will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the wealth management and luxury services industries. Attend relevant events or webinars to connect with potential colleagues and gain insights into current trends and challenges in the sector.
✨Tip Number 3
Prepare to discuss specific content strategies you've implemented in previous roles. Be ready to share examples of how you've driven engagement and improved content quality, as this will demonstrate your capability to lead a content team effectively.
✨Tip Number 4
Stay updated on the latest content marketing trends and best practices, especially those relevant to the financial services industry. This knowledge will not only enhance your discussions but also show your commitment to continuous learning and improvement.
We think you need these skills to ace Content Strategy Director (6m FTC)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Content Strategy Director position. Tailor your application to highlight your relevant experience in editorial leadership and content strategy, particularly within the wealth management or luxury sectors.
Craft a Compelling CV: Your CV should clearly showcase your experience in content strategy and editorial leadership. Use specific examples that demonstrate your ability to develop content plans, lead teams, and drive engagement. Highlight any relevant achievements in previous roles that align with the key responsibilities outlined in the job description.
Write a Tailored Cover Letter: In your cover letter, express your passion for the Coutts brand and the wealth management sector. Discuss how your skills and experiences make you the ideal candidate for this role. Be sure to mention your understanding of the UHNW market and how you can contribute to enhancing brand perception and authority.
Showcase Your Knowledge: Demonstrate your familiarity with current content marketing trends and best practices in your application. Mention any tools or systems you have used in the past that are relevant to the role. This will show that you are proactive and well-informed about the industry.
How to prepare for a job interview at T&Pm
✨Showcase Your Editorial Expertise
Make sure to highlight your experience in editorial leadership and content strategy. Prepare examples of past projects where you successfully developed content plans that aligned with business objectives, especially in the wealth management or luxury sectors.
✨Understand the Wealth Management Landscape
Demonstrate your knowledge of the UHNW wealth management sector during the interview. Be ready to discuss current trends, market research findings, and how they can inform a content strategy for Coutts.
✨Prepare to Discuss KPIs
Since defining key performance indicators is crucial for this role, come prepared to talk about how you have previously established and measured the effectiveness of content initiatives. Share specific metrics and outcomes from your past experiences.
✨Emphasise Collaboration Skills
This role requires close collaboration with various teams. Be ready to provide examples of how you've successfully worked with stakeholders, creative teams, and leadership to drive content quality and engagement.
