At a Glance
- Tasks: Analyse customer data and provide insights to enhance digital strategies and customer experiences.
- Company: Join TransPennine Express, a forward-thinking rail company dedicated to connecting the North and Scotland.
- Benefits: Enjoy free rail travel, generous leave, competitive salary, and a supportive wellbeing programme.
- Other info: Opportunity for personal development and career growth in a dynamic team.
- Why this job: Be part of a transformative mission in the rail industry while developing your skills in a collaborative environment.
- Qualifications: Experience in digital analytics, proficiency in SQL and data visualisation tools, and a passion for customer experience.
The predicted salary is between 36000 - 60000 £ per year.
We\'re TransPennine Express and we\'re going places. Whether that\'s helping customers reach their destination, or ensuring our colleagues feel fulfilled and supported in their careers. We\'re looking for people with drive and enthusiasm to join our amazing team and help push for more progress within the rail industry. We look forward to meeting new faces and eager minds, ready to join our mission of creating a better-connected network in the North and Scotland, for good.
About the Role
Here\'s What You\'ll Be Doing
- Analyse customer behavioural data across our Single Customer view, other digital analytics platforms such as GA4, Salesforce Marketing Cloud, and use bespoke digital tools to uncover actionable insights.
- Translate those insights into recommendations that drive our digital channel growth, support digital strategy, generate positive commercial outcomes, and better customer experiences.
- Build and maintain dashboards using SQL, Power BI, Big Query, Tableau, and Excel to enable dynamic performance reporting.
- Lead the implementation and execution of A/B testing and UX reviews to identify and help resolve pinch points in digital customer journeys to improve key commercial metrics.
- Work directly with our Marketing team to develop segmentation strategies that influence CRM and deliver personalised value.
- Own key relationships with digital and data platform suppliers to ensure alignment and delivery.
- Uphold high standards of data quality and compliance through regular audits and monitoring protocols.
- Evaluate and evolve digital KPIs, holding both internal teams and third-party suppliers accountable for performance
What You\'ll Bring
- Proven experience in digital analytics, preferably in commercial or customer-centric environments with large and varying datasets.
- Strong grasp of behavioural analysis methods, digital marketing metrics, and UX optimisation.
- Proficiency in SQL, Power BI, GA4, Tableau (or equivalent), Excel, and working with APIs.
- Ability to transform raw data into strategic insights by identifying patterns, trends, and business context.
- Confidence in presenting findings and crafting data-led narratives with commercial impact.
- A proactive mindset with an eye for continuous improvement and cross-team collaboration.
- Working knowledge of GDPR and digital compliance standards.
- Experience working with CRM platforms, SCV providers, and digital SaaS agencies (a plus but not essential).
- A genuine interest in improving the customer experience through smarter digital tools and data.
If that sounds like the right fit for you, we\'d love to hear from you, please click apply and complete an application form.
What we offer
- Excellent career prospects.
- A personal development plan.
- Structured training and development
- Competitive salary paid on 4 weekly basis.
- Generous annual leave entitlement.
- Free TransPennine Express rail travel for you and your dependants*.
- Travel discounts of up to 75% off other train operating companies, plus international rail travel after 1 years\' service* for you and your dependants*.
- Free & Confidential Employee Assistance Program and Wellbeing Portal 24 hours a day, 7 days a week to help you with any finance, family, health, or wellbeing issues you have. We make sure there\'s someone on-hand to offer guidance, advice, and useful information for our people when they are experiencing hardship at work or at home.
- Option to join the Railway Pension Scheme with significant employer contributions.
- Family friendly maternity and paternity benefits.
- Plus, high street and lifestyle discounts as well as a cycle to work scheme*.
*Terms and conditions apply
Goings places has never felt better!
At TransPennine Express, it\'s our goal to help people reach their full potential. We offer the opportunity to not just join the transformation of the rail industry, but to lead it. Our values are designed with every team member in mind; whether it\'s ensuring you feel free to be yourself at work, or encouraging everyone to pull together and support each other. We promise to value our people for the individuals they are. Whichever department becomes your destination, from the tip of the train, to the tail, our only focus is heading at full speed into the future. So, if making people crack a smile helps you feel at home, and raising standards is second nature to you, we\'d love to have you onboard.
Digital Insights Manager in Manchester employer: Tpexpress
At TransPennine Express, we pride ourselves on being an exceptional employer that values the growth and well-being of our team members. With a strong focus on career development, competitive benefits including free rail travel for you and your dependants, and a supportive work culture that encourages collaboration and innovation, we are dedicated to creating a fulfilling environment for our employees. Join us in transforming the rail industry while enjoying a range of lifestyle discounts and a commitment to your personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Insights Manager in Manchester
✨Tip Number 1
Familiarise yourself with the specific digital analytics tools mentioned in the job description, such as GA4, Power BI, and SQL. Having hands-on experience or even completing online courses on these platforms can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss your previous experiences with behavioural analysis and how you've used data to drive commercial outcomes. Be ready to share specific examples that demonstrate your ability to translate insights into actionable strategies.
✨Tip Number 3
Showcase your understanding of GDPR and digital compliance standards, as this is crucial for the role. You might want to brush up on recent changes in regulations and be prepared to discuss how you ensure data quality and compliance in your work.
✨Tip Number 4
Network with professionals in the rail industry or those who work in digital analytics. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals, making your application stand out.
We think you need these skills to ace Digital Insights Manager in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital analytics, customer behaviour analysis, and the tools mentioned in the job description, such as SQL and Power BI. Use specific examples to demonstrate your skills.
Craft a Compelling Cover Letter:In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with their mission of improving customer experiences and how you can contribute to their digital strategy.
Showcase Your Analytical Skills:Provide examples of how you've successfully transformed data into actionable insights in previous roles. Highlight any experience with A/B testing and UX optimisation, as these are key aspects of the position.
Highlight Compliance Knowledge:Mention your understanding of GDPR and digital compliance standards, as this is important for the role. If you have experience working with CRM platforms or digital SaaS agencies, be sure to include that as well.
How to prepare for a job interview at Tpexpress
✨Know Your Data Tools
Familiarise yourself with the digital analytics platforms mentioned in the job description, such as GA4, SQL, and Power BI. Be prepared to discuss how you've used these tools in past roles to derive insights and drive decisions.
✨Showcase Your Analytical Skills
Prepare examples of how you've transformed raw data into actionable insights. Highlight specific instances where your analysis led to improved customer experiences or commercial outcomes, as this will resonate well with the interviewers.
✨Understand Customer Behaviour
Brush up on behavioural analysis methods and be ready to discuss how you can apply these to enhance customer journeys. Think about how you would approach A/B testing and UX reviews to identify pain points in digital interactions.
✨Communicate Effectively
Practice presenting your findings in a clear and engaging manner. The ability to craft data-led narratives is crucial, so consider how you can convey complex information simply and effectively during your interview.
