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For Companies At a Glance
- Tasks: Lead research projects and turn data into actionable insights for marketing and brand growth.
- Company: TransPennine Express is transforming rail travel in the North and Scotland, focusing on customer satisfaction.
- Benefits: Enjoy free rail travel, competitive salary, generous leave, and a supportive wellbeing programme.
- Why this job: Join a dynamic team to shape brand strategy and make a real impact on customer experiences.
- Qualifications: 3+ years in customer insights or market research; degree in Marketing, Business, or Psychology required.
- Other info: Be part of a culture that values individuality and teamwork while driving industry transformation.
The predicted salary is between 36000 - 60000 £ per year.
Customer & Brand Insights Manager
We\’re TransPennine Express and we\’re going places. Whether that\’s helping customers reach their destination, or ensuring our colleagues feel fulfilled and supported in their careers. We\’re looking for people with drive and enthusiasm to join our amazing team and help push for more progress within the rail industry. We look forward to meeting new faces and eager minds, ready to join our mission of creating a better-connected network in the North and Scotland, for good.
At TransPennine Express we are transforming our business for the better and we\’ve created a new role of Customer & Brand Insights Manager to focus on our next phase of growth.
If you\’re the kind of person who sees stories hidden in spreadsheets and spots growth opportunities before they bloom? And you light up when talking customer journeys, brand perceptions, and market research magic? Then we\’ve got the perfect seat waiting just for you.
We\’re on the hunt for a dynamic, detail loving, customer obsessed insights expert to join our team and help us get even closer to the people who matter most: our customers. It\’s more than a job, it\’s your chance to spark change, shape strategy, and make our brand even bolder.
From senior managers and directors to marketing agencies, research suppliers and industry colleagues, you\’ll be connecting with passionate professionals who care about our customers as much as you do.
Here\’s a few things you\’ll be doing:
- Lead exciting research projects that dive deep into what makes our customers tick
- Turn data into powerful insights that fuel smart decisions across marketing, CX, and product
- Monitor how our brand is perceived and help guide how it grows
- Own and champion audience segmentation models that bring our customers to life
- Collaborate across teams, industry and manage relationships with external research partners
- Present insights in a way that makes people sit up and say “wow!”
- Keep things fresh by staying on top of the latest trends, tech, and tools
What You\’ll Bring
- At least 3 years of experience in customer insights, market research, or brand strategy
- A degree in Marketing, Business, Psychology or related field
- Strong analytical and problem-solving skills, able to interrogate and bring multiple data sets together
- Excellent communication skills to engage stakeholders at all levels with a knack for storytelling, making data engaging and actionable
- Comfortable using Microsoft Office and PowerBI, with the drive to learn other tools such as Alteryx and CRM
- Passionate about understanding what drives people and how brands connect
- Proactive, independent, and motivated to make a difference
If that sounds like the right fit for you, we\’d love to hear from you, please click apply and complete an application form.
What we offer
- Excellent career prospects.
- A personal development plan.
- Structured training and development.
- Competitive salary paid on 4 weekly basis.
- Generous annual leave entitlement.
- Free TransPennine Express rail travel for you and your dependants*.
- Travel discounts of up to 75% off other train operating companies, plus international rail travel after 1 years\’ service* for you and your dependants*.
- Free & Confidential Employee Assistance Program and Wellbeing Portal 24 hours a day, 7 days a week to help you with any finance, family, health, or wellbeing issues you have. We make sure there\’s someone on-hand to offer guidance, advice, and useful information for our people when they are experiencing hardship at work or at home.
- Option to join the Railway Pension Scheme with significant employer contributions.
- Family friendly maternity and paternity benefits.
- Plus, high street and lifestyle discounts as well as a cycle to work scheme*.
*Terms and conditions apply.
Goings places has never felt better!
At TransPennine Express, it\’s our goal to help people reach their full potential. We offer the opportunity to not just join the transformation of the rail industry, but to lead it. Our values are designed with every team member in mind; whether it\’s ensuring you feel free to be yourself at work, or encouraging everyone to pull together and support each other. We promise to value our people for the individuals they are. Whichever department becomes your destination, from the tip of the train, to the tail, our only focus is heading at full speed into the future. So, if making people crack a smile helps you feel at home, and raising standards is second nature to you, we\’d love to have you onboard.
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Customer Brand and Insight Manager employer: Tpexpress
Contact Detail:
Tpexpress Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Brand and Insight Manager
✨Tip Number 1
Familiarise yourself with the latest trends in customer insights and market research. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to TransPennine Express's mission.
✨Tip Number 2
Network with professionals in the rail industry, especially those involved in customer experience and brand strategy. Engaging with them can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Prepare to showcase your analytical skills by thinking of examples where you've turned data into actionable insights. Be ready to discuss how these insights have influenced decision-making in previous roles.
✨Tip Number 4
Practice your storytelling skills with data. Being able to present insights in an engaging way is crucial for this role, so consider how you can make complex information accessible and interesting to various stakeholders.
We think you need these skills to ace Customer Brand and Insight Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer insights, market research, and brand strategy. Use specific examples that demonstrate your analytical skills and ability to turn data into actionable insights.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your background aligns with their mission of creating a better-connected network and how you can contribute to their growth.
Showcase Your Analytical Skills: Provide examples of past projects where you've successfully used data analysis to drive decisions. Highlight your experience with tools like PowerBI and any other relevant software that showcases your technical skills.
Engage with Storytelling: When discussing your experiences, use storytelling techniques to make your data-driven insights engaging. This will demonstrate your communication skills and ability to present complex information in an accessible way.
How to prepare for a job interview at Tpexpress
✨Showcase Your Analytical Skills
As a Customer Brand and Insight Manager, you'll need to demonstrate your strong analytical abilities. Prepare examples of how you've turned data into actionable insights in previous roles, and be ready to discuss specific projects where your analysis led to significant outcomes.
✨Engage with Storytelling
Communication is key in this role. Practice presenting your insights in a compelling way that captivates your audience. Use storytelling techniques to make your data relatable and impactful, ensuring you can engage stakeholders at all levels.
✨Familiarise Yourself with Tools
Since the job mentions tools like PowerBI and Alteryx, it’s beneficial to brush up on these platforms before your interview. If you have experience with similar tools, be prepared to discuss how you've used them to drive insights and decisions.
✨Demonstrate Passion for Customer Insights
Show your enthusiasm for understanding customer journeys and brand perceptions. Be ready to discuss trends in customer behaviour and how they can influence brand strategy. This will highlight your passion and fit for the role.
