At a Glance
- Tasks: Lead the data ecosystem, ensuring accuracy and seamless functionality for impactful marketing insights.
- Company: Join T&P, part of WPP, a diverse and inclusive workplace.
- Benefits: Competitive salary, career growth opportunities, and a culture of respect.
- Other info: Be part of a dynamic team driving automation and enhancing customer experiences.
- Why this job: Shape the future of marketing with data-driven insights and innovative AI solutions.
- Qualifications: Experience in marketing technology, data governance, and strategic data application.
The predicted salary is between 60000 - 80000 £ per year.
The Tools, Data & Reporting Lead owns the single source of truth for all performance, delivery, and reporting across the account globally. This role is responsible for ensuring that our platform‑led model operates with absolute data integrity and disciplined tool usage. This role is foundational to enabling faster, more confident decision‑making and preparing the account for advanced automation by designing, implementing, and optimising the marketing data ecosystem for the client.
Key Responsibilities
- Own and manage the end‑to‑end data ecosystem, including databases, platform integrations, and agency feeds, ensuring accuracy and seamless functionality.
- Own the master definitions for all KPIs and establish the universal standards for reporting across all disciplines.
- Enforce rigorous platform and tooling discipline, preventing the use of shadow dashboards and local tooling.
- Guarantee end‑to‑end data integrity, designing and overseeing QA processes for all data streams from capture to reporting, and ensuring the operational ecosystem is prepared for scaled automation.
- Drive data acquisition strategies in collaboration with client and strategy teams, and ensure data is accessible and leveraged for impactful marketing insights and personalised experiences.
- Establish and automate measurement frameworks and dashboards to track campaign performance, segment value migration, and customer loyalty in real‑time.
- Identify opportunities to apply AI and machine learning within our data ecosystem for enhanced personalisation, improved targeting, and predictive insights.
Key Skills
- Marketing Technology Understanding: A deep understanding of marketing operations, martech and ad‑tech, analytics suites, and reporting tools on a complex multi‑market account.
- Data & Platform Governance: Deep expertise in defining KPIs, establishing global reporting standards, and ensuring the disciplined use of enterprise‑level platforms and tools, with a strong understanding of data privacy regulations (e.g., GDPR).
- Media & CX Data Literacy: Strong literacy in both media and Customer Experience (CX) data, with an unwavering focus on ensuring data integrity from end to end.
- Strategic Data Application: The ability to move beyond data management to strategically apply data, identifying opportunities to enhance marketing effectiveness, drive revenue growth, and deliver better customer experiences.
- Innovation & AI Fluency: Deep expertise in leveraging AI and automation to build and maintain a single source of truth for performance, driving automation readiness and data‑driven insights through platforms like WPP Open.
T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Tools, Data & Reporting Lead employer: T&P
At T&P, part of WPP, we pride ourselves on being an exceptional employer that champions a culture of inclusivity and respect. Our Tools, Data & Reporting Lead will thrive in an environment that prioritises employee growth through innovative projects and advanced technology, while enjoying the benefits of a collaborative team dedicated to data integrity and impactful marketing insights. Located in a dynamic setting, we offer unique opportunities for professional development and the chance to work with cutting-edge AI and automation tools, ensuring our employees are at the forefront of industry advancements.
StudySmarter Expert Advice🤫
We think this is how you could land Tools, Data & Reporting Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and role thoroughly. We recommend practising common interview questions and even doing mock interviews with friends. The more prepared you are, the more confident you'll feel when it’s time to shine!
✨Tip Number 3
Showcase your skills! Create a portfolio or case studies that highlight your achievements and how you’ve used data to drive results. We want to see how you can bring value to the team, so don’t hold back!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Tools, Data & Reporting Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Tools, Data & Reporting Lead. Highlight your experience with data ecosystems, KPIs, and any relevant marketing technology you've worked with. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about data integrity and how you can contribute to our platform-led model. Be sure to mention any innovative ideas you have for leveraging AI in our data ecosystem.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to manage data and reporting effectively. Numbers speak volumes, so if you improved reporting accuracy or streamlined processes, let us know!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at T&P
✨Know Your Data Inside Out
Make sure you have a solid grasp of the data ecosystem relevant to the role. Familiarise yourself with key performance indicators (KPIs) and reporting standards that are crucial for the position. Being able to discuss how you would ensure data integrity and manage platform integrations will show your expertise.
✨Showcase Your Marketing Tech Savvy
Demonstrate your understanding of marketing technology and analytics tools during the interview. Be prepared to discuss specific platforms you've worked with and how you've leveraged them to drive insights and improve decision-making. This will highlight your fit for the role.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to data management and reporting. Think about past experiences where you’ve had to enforce data governance or optimise reporting processes, and be ready to share those examples in detail.
✨Emphasise Innovation and AI Knowledge
Since the role involves leveraging AI and automation, brush up on recent trends and technologies in this area. Be ready to discuss how you would apply AI to enhance personalisation and improve targeting within the data ecosystem. Showing your forward-thinking approach will set you apart.
