At a Glance
- Tasks: Lead innovative marketing strategies using data and AI to drive brand growth.
- Company: Join a leading global marketing partner with a focus on creativity and technology.
- Benefits: Competitive salary, professional development, and opportunities for mentorship.
- Other info: Collaborative culture with a focus on innovation and career growth.
- Why this job: Shape strategic direction and make a real impact in a dynamic environment.
- Qualifications: Extensive experience in creative and media strategy, strong leadership skills.
The predicted salary is between 56250 - 68750 £ per year.
In this role you will develop and execute holistic marketing strategies that align creative and media objectives, using data-driven insights to fuel brand growth. You will serve as a trusted advisor to senior clients, connecting talent, data, and technology to deliver measurable outcomes across the customer journey. You will lead cross-functional teams across creative, media, social, and customer experience to implement integrated strategies. You will champion innovative uses of AI and advanced analytics to inform planning and optimization. This is an opportunity to shape strategic direction at scale within a leading global marketing partner.
Responsibilities
- Develop and lead data-driven, integrated marketing strategies across creative and media
- Present and defend strategic recommendations to senior stakeholders up to CMO level with robust data
- Deeply understand client, audience, and competitive landscape to craft comprehensive strategies
- Act as strategic partner to clients, building trusted advisory relationships
- Establish best practices for creative strategy and disseminate knowledge across markets
- Translate client needs into briefs guiding media planning and creative development
- Leverage diverse data sources to build robust integrated strategies
- Identify opportunities across the customer journey to optimise engagement and media spend using real-time data
- Champion the use of AI within the strategy team for segmentation, ideation, and analysis
- Lead measurement efforts with attribution, unified measurement, and real-time optimization
- Mentor and develop junior strategy talent and foster a data-curious culture
- Identify growth opportunities within clients to broaden scope of work
Key requirements
- Extensive experience in integrating creative and media strategies within a similar agency environment
- Proven ability to manage complex client relationships in large matrix organisations
- Excellent communication, storytelling, and presentation skills for senior client engagement
- Strong leadership and mentoring capabilities for junior team members
- In-depth knowledge of integrated strategy across Creative and Media, including testing methodologies
- Problem-solving mindset with ability to drive innovative solutions and change
- AI and emerging tech experience enhancing strategic planning, including audience segmentation and analytics
- Ambition and proactive project leadership with a focus on integrated innovation
- Future-proofing mindset with interest in evolving brand landscapes and technology impact
- Stakeholder management
- Communication and storytelling
- Collaboration and teamwork
- Advanced analytics
- Predictive modelling
- Attribution modelling
Strategy Director employer: T&P
TP ICAP is an exceptional employer, offering a dynamic work environment in the heart of Belfast, where innovation and collaboration thrive. With a strong commitment to employee development, we provide comprehensive training and growth opportunities within the fast-paced financial services sector. Our inclusive culture fosters teamwork and encourages diverse perspectives, making it a rewarding place for individuals looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Strategy Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for T&P and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like T&P are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with T&P on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at T&P. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategy Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit T&P. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of T&P:Show us that you’ve done your homework! In your application, briefly mention what you admire about T&P’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at T&P
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at T&P will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At T&P, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
