The TP ICAP Group is a world leading provider of market infrastructure.
Our purpose is to provide clients with access to global financial and commodities markets, improving price discovery, liquidity, and distribution of data, through responsible and innovative solutions.
Through our people and technology, we connect clients to superior liquidity and data solutions.
The Group is home to a stable of premium brands. Collectively, TP ICAP is the largest interdealer broker in the world by revenue, the number one Energy & Commodities broker in the world, the world's leading provider of OTC data, and an award winning all-to-all trading platform.
Founded in London in 1866, the Group operates from more than 60 offices in 27 countries. We are 5,200 people strong. We work as one to achieve our vision of being the world's most trusted, innovative, liquidity and data solutions specialist.
About Parameta Solutions
Parameta Solutions is a leading provider of over-the-counter (OTC) market data across interest rates, inflation, money markets, foreign exchange, energy, and commodities markets.
As part of TP ICAP, the world's largest interdealer broker*, our data reflects real trading interest from leading broking brands across its network including Tullett Prebon, ICAP, and PVM, as well as other major liquidity venues.
We bring transparency to traditionally opaque, illiquid, and hard-to-price markets, helping financial institutions gain deeper insight into market dynamics.
Whether supporting trading decisions, powering quantitative models, or valuing complex derivative products, our data provides the real-world market intelligence needed to navigate today's evolving financial markets with confidence.
Role Overview
We are seeking a highly motivated, resourceful, and strategic Product Marketing Manager with 5-7 years of relevant financial B2B experience to join the Parameta Solutions marketing team. This role will play a critical part in driving go-to-market strategy and executing marketing campaigns for our derivatives data products.
Working closely with commercial, product, and client-facing teams, you will bring our OTC market data solutions to life through compelling messaging, content, and campaigns that resonate with clients and prospects. This hybrid role combines product marketing, content strategy, digital marketing, and demand generation. It requires a strong interest in financial products, the ability to translate complex concepts into compelling stories, and a proven track record of building awareness, generating demand, and creating pipeline growth through digital channels.
Role Responsibilities
- Lead the development and execution of product marketing plans, positioning, and messaging that effectively communicate the value of Parameta's OTC market data, indices, and analytics solutions
- Design and execute integrated go-to-market campaigns across a range of channels, including digital marketing, events, and content creation, to increase market awareness, generate qualified leads, and drive marketing-qualified leads (MQLs) and sales pipeline growth.
- Partner closely with sales, product, and client success teams to develop tailored marketing content, collateral, and campaigns. Act as a resourceful problem solver, translating complex product features into clear, compelling benefits for the target audience.
- Use insights to inform marketing strategies and ensure the product's positioning remains competitive and relevant in the market.
- Partner with our digital marketing agencies to develop and scale a high-performing digital growth engine, optimising SEO, paid media, website performance, email marketing, and content campaigns to increase brand awareness, drive qualified lead generation, and support pipeline growth.
- Be an influential voice in the commercial organization, driving alignment and support for marketing initiatives. Balance autonomy with collaboration, leveraging relationships across teams to achieve results.
Experience / Competences
Essential
- Formal experience in product marketing in financial services, derivatives or market data experience preferred.
- Knowledge of financial markets, with an understanding of derivatives across capital markets, such as interest rate swaps, inflation products, and money markets, and energy and commodity markets. Experience with financial benchmarks, pricing data, and analytics solutions is highly desirable.
- Demonstrated experience in developing and executing go-to-market strategies, positioning, and messaging for data products. Ability to craft compelling marketing content and campaigns targeting financial market participants
- Proven ability to design and execute successful marketing campaigns across multiple channels (digital marketing, content creation, events) that successfully generate qualified leads and pipeline opportunity.
- Demonstrated technical writing and editing ability with attention to detail.
- Experience working closely with sales, product, and client succes
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Product Marketing Manager - OTC Markets / Derivatives, Parameta Solutions employer: T&P
TP ICAP is an exceptional employer, offering a dynamic work environment in the heart of Belfast, where innovation and collaboration thrive. With a strong commitment to employee development, we provide comprehensive training and growth opportunities within the fast-paced financial services sector. Our inclusive culture fosters teamwork and encourages diverse perspectives, making it a rewarding place for individuals looking to make a meaningful impact in their careers.
