At a Glance
- Tasks: Lead strategic pitches and drive agency growth by winning new clients.
- Company: Join T&P, a leading creative agency part of WPP, known for innovation.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on collaboration and creativity.
- Why this job: Be at the forefront of AI-driven marketing solutions and make a real impact.
- Qualifications: Experience in strategic roles within creative agencies and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
T&P, part of WPP, is one of the world’s leading integrated creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, we bring together content creation and distribution into single end-to-end marketing solutions for brands such as Toyota, News UK and Five Guys. Our belief in the “Power of &” has helped us grow to a 1,500-strong global network and we are certain of it being the driving force behind our next phase of growth in the AI era.
About WPP: WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
The Role: We are seeking an Account Director (Growth Team) to join our Growth team in London. This is a unique and pivotal leadership role for a commercially astute and creatively-minded individual. Unlike a traditional Account Director focused on managing existing clients, this position is dedicated to driving agency growth by winning new ones. You will be at the forefront of our transformation into an AI-native ideas agency, responsible for leading the strategic and client-facing aspects of new business pitches. This is a role for a natural leader and storyteller who can operate at the intersection of technology, creativity, and commerce, translating complex client challenges into winning strategic and creative solutions.
Key Responsibilities
- Strategic Pitch & Creative Leadership: Lead the strategic and creative narrative for new business pitches, including RFIs and RFPs. You will be responsible for building and refining our story, moving beyond coordination to actively shaping the strategic response. Author inspiring creative briefs for pitches, collaborating with strategy and creative leads to translate client needs into compelling starting points for the creative team. Act as the strategic client partner during the pitch process, building rapport, understanding their business challenges, and positioning our agency as the ideal integrated partner.
- Growth Strategy & Opportunity Identification: Identify and qualify strategic new business opportunities that align with our integrated, creative-led positioning. Collaborate with agency leaders and POD Leads to develop proactive growth strategies and thought leadership that actively generate new business opportunities, rather than just showcasing our work. Build and nurture strong relationships across our global network and with external partners to uncover and drive collaborative growth opportunities.
- Commercial Acumen & Client Partnership: Leverage your strong commercial acumen to develop compelling proposals, contribute to pricing strategy, and ensure the commercial viability of new engagements. Build and nurture strong relationships with senior prospective clients, acting as a trusted advisor from the first interaction.
- AI Integration & Agency Champion: Champion the innovative use of AI in the new business process to create efficiencies and deliver more insightful, powerful responses. Work with teams to turn our best campaigns into powerful case studies that demonstrate strategic and creative effectiveness, not just report on results. Manage the end-to-end awards submission process with a focus on crafting entries that strategically position the agency and have a high chance of winning.
Key Skills Required
- Proven experience in a strategic, client-facing role within a creative agency environment, such as an Account Director, Senior Account Manager, or a growth role with a strong strategic focus.
- Exceptional strategic thinking and writing skills, with the ability to turn complex business challenges into clear, compelling, and inspiring creative strategies.
- A strong "creative eye" and a deep appreciation for creative craft, with experience selling and defending creative ideas to senior clients.
- Confidence and gravitas to lead pitch teams and engage with C-level executives and senior stakeholders.
- Strong commercial acumen with an understanding of agency financials, business development, and marketing communications.
- Excellent organisational and project management skills, with the ability to lead, not just manage, multiple deliverables and timelines.
- A collaborative nature combined with the conviction and autonomy to lead and make decisive contributions to the growth of the agency.
- Familiarity with AI tools and a genuine interest in leveraging technology to innovate the growth process.
T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Manager Marketing Business Development in London employer: T&P
At T&P, part of WPP, we pride ourselves on being an exceptional employer that champions creativity and innovation in a collaborative environment. Our London office offers a vibrant work culture where employees are empowered to drive growth and explore new ideas, particularly in the exciting realm of AI integration. With a strong commitment to professional development and a diverse team that values every voice, we provide meaningful opportunities for career advancement while working with some of the world's leading brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager Marketing Business Development in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for T&P and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like T&P are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with T&P on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at T&P. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager Marketing Business Development in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit T&P. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of T&P:Show us that you’ve done your homework! In your application, briefly mention what you admire about T&P’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at T&P
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at T&P will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At T&P, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
