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- Tasks: Lead innovative CRM campaigns for Toyota Europe, using AI to enhance marketing strategies.
- Company: Join a dynamic agency known for its cutting-edge marketing solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career development.
- Why this job: Be at the forefront of marketing automation and make a real impact with AI technology.
- Qualifications: Experience in CRM and email marketing, with strong project management skills.
The predicted salary is between 50000 - 60000 £ per year.
We are seeking a strategically minded Senior Account Manager with CRM expertise to work on a key client, Toyota Motors Europe (TME). This pivotal role involves advising the client in developing and delivering best-practice, next-generation marketing automation. You will be instrumental in expanding the account's remit by leveraging AI and the WPP Open platform to enhance marketing capabilities and measure performance effectively. As a key partner to the client, you will help shape their cross‑channel CRM strategy, ensuring all activity is innovative, data‑driven, and flawlessly executed. This is a 9 month Fixed Term Contract.
Responsibilities
- Lead the delivery of CRM campaigns for Toyota Europe, managing projects from initial brief through to final asset delivery.
- Act as a key day‑to‑day contact for the client, building a strong, collaborative partnership and guiding them on what it takes to deliver best‑in‑class, AI‑enhanced CRM.
- Manage multiple, concurrent projects smoothly, coordinating with internal strategy, creative, and data teams, as well as client stakeholders, to ensure deadlines are met.
- Champion the use of marketing technology and AI tools within the team and for the client, identifying opportunities to improve campaign performance, strategic planning, and operational efficiency.
- Work closely with CRM Strategists to deliver strategically sound campaigns, establish effective working practices, and support the growth of the client's marketing automation capabilities.
- Support the Business Director in developing the account, identifying strategic opportunities for growth and demonstrating the value of our integrated, AI‑powered approach.
- Oversee campaign performance measurement, using data and AI‑driven insights to provide actionable recommendations for optimisation and future campaigns.
Skills Required
- CRM & Email Marketing Expertise: Deep experience in CRM, email best practice, and cross‑channel campaign production, preferably within an agency environment.
- Strategic Project Management: A proven ability to manage multiple complex projects simultaneously, demonstrating exceptional organisation, methodical thinking, and the ability to meet tight deadlines.
- AI & Platform Acumen: A strong curiosity and understanding of how AI can be applied to marketing automation. Experience with marketing technology/email platforms (e.g., Salesforce, Adobe) is highly advantageous.
- Client & Stakeholder Management: Excellent client service instincts with the ability to build trusted relationships, guide senior stakeholders, and balance a strong point of view with the ability to listen and adapt.
- Collaborative & Proactive Mindset: A self‑starting, proactive, and dedicated team player who is relentlessly curious about people, technology, and business, and is energised by delivering excellent, results‑focused work.
CRM Senior Account Manager (9m FTC) in London employer: T&P
Contact Detail:
T&P Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Senior Account Manager (9m FTC) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have insights into CRM roles. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your past CRM campaigns. When you get the chance to chat with potential employers, having tangible examples of your work can really set you apart.
✨Tip Number 3
Prepare for interviews by understanding the company’s current CRM strategies and challenges. Tailor your responses to show how your experience aligns with their needs, especially around AI and marketing automation.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent like yours, and applying directly can give you a better shot at getting noticed by our hiring team.
We think you need these skills to ace CRM Senior Account Manager (9m FTC) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Account Manager. Highlight your CRM expertise and any relevant experience with marketing automation, especially if you've worked with big clients like Toyota before.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic mindset and how you can leverage AI in CRM. Be sure to mention why you're excited about working with Toyota Motors Europe.
Showcase Your Project Management Skills: Since this role involves managing multiple projects, give examples of how you've successfully juggled complex tasks in the past. We want to see your organisational skills in action!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at T&P
✨Know Your CRM Inside Out
Make sure you brush up on your CRM and email marketing expertise. Be ready to discuss best practices and how you've successfully managed cross-channel campaigns in the past. Highlight any specific tools you've used, like Salesforce or Adobe, to show you're well-versed in the tech side of things.
✨Showcase Your Strategic Thinking
Prepare examples that demonstrate your strategic project management skills. Think about times when you've juggled multiple projects and how you ensured everything ran smoothly. This is your chance to show how methodical thinking and organisation can lead to successful outcomes.
✨Get Familiar with AI Applications
Since this role involves leveraging AI for marketing automation, do some homework on how AI can enhance campaign performance. Be ready to share your thoughts on innovative ways to use AI in CRM strategies, as well as any relevant experiences you've had.
✨Build Rapport with the Interviewers
Remember, client and stakeholder management is key. Practice building a connection with your interviewers by being personable and engaging. Show them that you can balance a strong point of view while also being a good listener—this will demonstrate your ability to build trusted relationships.