At a Glance
- Tasks: Lead AI-driven strategies for Toyota, enhancing client success and driving innovative marketing solutions.
- Company: Join a leading creative agency backed by WPP, known for its innovative approach and global reach.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Join a diverse team committed to fostering a culture of respect and growth.
- Why this job: Be at the forefront of AI in marketing, making a real impact on a global automotive brand.
- Qualifications: Expertise in AI technologies, automotive industry knowledge, and strong financial management skills.
The predicted salary is between 63000 - 77000 £ per year.
T&P is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally.
As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.
Overview: As a Business Director for Toyota, you will be the strategic lynchpin between our agency and one of the world's leading automotive brands. Reporting to the Client Lead, you will drive client success by fundamentally integrating AI-native strategies and augmented agentic teams into every facet of the Toyota account. This role is not just about managing an account; you will lead the charge in leveraging AI-powered insights, our DIPPAM (Discover, Ideate, Plan, Produce, Activate, Measure) workflow, and the WPP Open platform to deliver superior client outcomes, redefine service models, and ensure Toyota remains at the forefront of a highly competitive automotive landscape.
Responsibilities:
- Cultivate and expand senior-level client relationships, serving as a trusted strategic advisor and partner to Toyota's marketing and brand teams.
- Lead the development and execution of client strategies that are inherently AI-driven, leveraging advanced analytics and AI-powered market intelligence to identify new opportunities and optimise Toyota's business objectives.
- Champion the seamless adoption and utilisation of AI-enhanced DIPPAM workflows across the Toyota portfolio, demonstrating how AI drives efficiency, effectiveness, and innovation across all stages.
- Take full ownership of account profitability, including forecasting revenue, managing budgets, negotiating contracts, and ensuring the overall financial health and commercial viability of the Toyota account using AI-powered financial tools.
- Guide and inspire multidisciplinary POD teams to effectively collaborate with AI tools and augmented agentic teams, fostering a symbiotic relationship that maximises productivity and creative output.
- Identify and articulate new revenue streams and growth opportunities for Toyota by showcasing the transformative power of the agency's AI-native offerings and the Open platform.
- Stay relentlessly informed about advancements in AI, machine learning, and their impact on the automotive industry and consumer behaviour, proactively adapting strategies and advising Toyota on future-proofing their marketing efforts.
Skills Required:
- AI-Native Business Acumen: A profound understanding of AI technologies, their strategic application in marketing and business, and a proven track record of leveraging AI to drive commercial growth and client success.
- Automotive Industry Expertise: Maintain an expert-level understanding of the automotive industry, competitive landscape, market trends, and consumer insights relevant to Toyota, applying this knowledge to inform strategic recommendations.
- Data-Driven Strategy & Analytics: Expert ability to interpret and apply AI-generated insights, predictive analytics, and complex data sets to inform strategic planning, campaign optimisation, and client recommendations.
- Commercial & Financial Optimisation: Advanced skills in financial management, including P&L responsibility, resource allocation, and revenue generation, with a proven ability to leverage AI for forecasting and efficiency gains.
- Superior communication, presentation, and negotiation skills, with the ability to articulate complex AI strategies and their business impact to diverse audiences.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Business Director (PR) in London employer: T&P
TP is an exceptional employer that values innovation and collaboration, offering a dynamic work culture where creativity thrives. With a focus on employee growth, we provide ample opportunities for professional development and a supportive environment that encourages strategic thinking. Located in London, our hybrid model allows for flexibility while working with a diverse team on impactful projects for a leading multinational beverage client.
StudySmarter Expert Advice🤫
We think this is how you could land Business Director (PR) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for T&P and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like T&P are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with T&P on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at T&P. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Business Director (PR) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit T&P. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of T&P:Show us that you’ve done your homework! In your application, briefly mention what you admire about T&P’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at T&P
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at T&P will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At T&P, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
