At a Glance
- Tasks: Lead and manage integrated marketing campaigns while building strong client relationships.
- Company: Join Mosaic, a dynamic team delivering innovative solutions for News UK.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and technology integration.
- Why this job: Be a trusted advisor and make a real impact on exciting marketing projects.
- Qualifications: Experience in account or project management with strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
About Mosaic: Mosaic is a dynamic, integrated team dedicated to delivering innovative and effective solutions for News UK. We pride ourselves on our collaborative culture, our ability to leverage the full power of the WPP network and our commitment to driving exceptional results for our clients.
About the Role: The Account Director/Campaign Director is a pivotal role within the Mosaic team, responsible for driving the successful delivery of complex, integrated marketing campaigns and fostering strong, strategic client relationships. This role elevates beyond day-to-day management, requiring you to act as a trusted advisor to clients, provide insightful strategic contributions and begin to lead and mentor junior members of the team. You will take ownership of significant workstreams, ensuring they are delivered flawlessly while actively identifying opportunities for client growth and operational improvement. Championing the full capabilities of WPP Open, you will be instrumental in delivering innovative, effective and seamlessly integrated solutions.
Key Responsibilities:
- Client Management: Build and nurture strong client relationships, acting as the primary point of contact and strategic advisor. Develop a comprehensive understanding of the client's business, challenges and market landscape to provide proactive and insightful strategic recommendations.
- Confidently lead client meetings, present campaign ideas, plans and performance, and guide discussions to productive outcomes.
- Confidently leading projects and ensuring smooth and successful delivery from briefing, ideation, execution to campaign activation and measurement. Success is measured by demonstrable ownership of client relationships, evidenced by positive feedback, high retention and account growth.
- Effective communication, keeping clients informed, is essential. Proactive identification and resolution of challenges, ensuring smooth project execution and high client satisfaction.
- Demonstrate a positive mindset and approach to client projects. Providing strategic guidance and insights contributes significantly to the client's overall business success.
- Integrated Campaign Management & Delivery: Take full ownership of the end-to-end management of large-scale or multi-channel complex campaigns, from strategic brief to final delivery of assets, in-campaign performance, optimisation and analysis.
- Develop and manage detailed project plans, proactively identifying and mitigating risks to ensure seamless execution across all channels.
- Ensure all campaign outputs are of the highest quality, strategically potent and aligned with brand standards and performance in mind.
- Strategic Thinking: Think critically and analytically about client needs, business objectives and marketing challenges. Understand and champion creative solutions, understanding the broader market landscape, identifying opportunities and potential risks.
- Developing effective strategies, translating complex information into actionable plans, communicating vision effectively, adapting to changing circumstances, and ensuring creative integrity are also key.
- Comfortable discussing audience segmentation and targeting strategies with planners and clients.
- AI/WPP Open Integration: Champion the use of AI tools and drive integration of WPP Open. Proactively identifying and leveraging its capabilities to enhance campaign strategy, execution, campaign performance and effectiveness.
- Contribute to a dynamic and agile team environment that embraces technological advancements and cross-network collaboration to drive maximum impact.
Skills & Experience:
- Proven experience in account management or project management within a creative or media agency, with a proven track record of managing large, multi-channel, integrated campaigns.
- Channel experience - successfully delivering creative through email, social, digital, radio, press - demonstrating best practice at each touchpoint.
- Demonstrable success in building and nurturing strong client relationships.
- Excellent communication, presentation and interpersonal skills.
- Solid strategic thinking, with the ability to translate client objectives into impactful briefs and campaign plans.
- Effective project management skills, including budget planning, timekeeping and working alongside a media performance team.
- Strong commercial acumen and an understanding of agency financials and profitability.
- A proactive, solution-oriented and independent approach to problem-solving.
Key Attributes:
- Ambitious: Driven to deliver excellence through fully integrated campaigns across multiple channels.
- Independent: A resourceful and confident team member who can manage challenges and take ownership of outcomes in a fast paced environment.
- Partnership: An effective collaborator with strong motivation skills, who supports team members, fostering a positive and productive work environment aligned with our agency culture.
- Positivity: An enthusiastic and resilient team member who inspires confidence with their clients and peers.
Account Director in London employer: T&P
TP is an exceptional employer that values innovation and collaboration, offering a dynamic work culture where creativity thrives. With a focus on employee growth, we provide ample opportunities for professional development and a supportive environment that encourages strategic thinking. Located in London, our hybrid model allows for flexibility while working with a diverse team on impactful projects for a leading multinational beverage client.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for T&P and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like T&P are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with T&P on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at T&P. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit T&P. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of T&P:Show us that you’ve done your homework! In your application, briefly mention what you admire about T&P’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at T&P
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at T&P will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At T&P, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
