Email Designer

About the Role

The CRM Product Designer is a versatile, creative role within the Mosaic team, responsible for contributing to the development and execution of compelling, high-performing communications across various platforms for The Sun, with a strong focus on CRM and email marketing.

You will work closely with Design Directors, copywriters, and the wider creative team to build visually engaging campaigns that reach millions of readers.

This role requires a solid understanding of design principles, brand guidelines, and responsive email design.

You are curious about A/B testing and design performance, and you are keen to leverage the full capabilities of WPP Open and Figma to build seamless, multi-platform customer experiences.

Key Responsibilities

• on: Develop High-Quality Visual Designs: Create engaging, responsive email templates, CRM communications, digital ads, social media content, and video asse
• ts.
• Email

Optimization: Design and implement layouts that provide optimal viewing experiences across various devices, screen sizes, and email clients, incorporating multimedia elements where appropria

• te.
• Deliverability & Quality

Control: Ensure all designs adhere to brand guidelines, are optimized for different media channels, and meet strict technical specifications for email deliverabili

• ty. Asset Preparation: Assist in the preparation and hand-off of design assets for final delivery, ensuring files are organised and production-rea
• dy. Conceptualisation & Ideat
• ion

Campaign Brainstorming: Contribute to brainstorming sessions and develop creative concepts that align with CRM goals, marketing objectives, and brand strate

• gy.
• Data-Driven

Design: Translate strategic insights and CRM performance data into visually appealing ideas, demonstrating a growing understanding of The Sun’s audience and what drives their engageme

• nt. A/B Testing Support: Collaborate with the marketing team to explore different visual styles and approaches to support A/B testing framewor
• Figma Design Systems & CRM Scaling
• ing: Figma
• Workflow

Automation: Learn to leverage Figma's advanced features (e. g., auto-layout, components, variables, and plugins) to streamline workflows and improve team efficie

• ncy.
• Design
• System

Support: Help maintain and scale our CRM Design System, ensuring all design assets and templates are well-organized, accessible, and consistently formatted in Fi

• tion: Collaborate cross-functionally to leverage the capabilities of WPP Open, ensuring its integration into our creative and CRM projects. This incl
• udes: Learning how to access and leverage audience data and insights from across the WPP network to inform design decis
• ions. Utilizing WPP's technology platforms and tools to streamline design workf
• lows. Sharing learnings and email best practices with other WPP agencies to contribute to the overall design output of the net
• Brand Guardian
• nship: Develop a strong understanding of The Sun brand, including its visual identity, tone of voice, and diverse target audi
• ences. Ensure all designs maintain a consistent brand experience across all CRM touchpoints and digital cha
• nnels. Contribute to the ongoing evolution of brand guidelines and visual stan
• ation: Collaborate closely with creatives, strategists, and account/campaign managers to bring ideas to
• life. Present your work with clarity, explaining the creative thinking behind your layouts, and show a willingness to learn from performance fee
• dback. Time Management & Adaptab
• ility: Manage your time effectively, work under tight editorial deadlines, and adapt quickly to changing project require
• What You'll Need
• l Need: A solid understanding of layout, typography, visual hierarchy, and color
• theory. A keen eye for detail, specifically regarding rendering issues across different email c
• lients. A passion for design, technology, and a willingness to continuously
• learn. Good communication skills and the ability to collaborate effectively within a fast-pace

Skills & Experience

• erience: Agency Experience: Experience as a designer within a creative, media, or CRM/digital
• agency. Strong Portfolio: A portfolio showcasing high-impact digital designs and responsive email/CRM campaigns that demonstrate excellent typographic and layout
• skills. Figma Proficiency: Strong proficiency in Figma, including experience designing with auto-layout, components, and utilising/contributing to design
• systems. Motion Design: Proficiency in Adobe After Effects for developing engaging motion design, GIFs, and animated email/social content is highly de
• sirable. Email & CRM Tools: Familiarity with email design software or CRM platforms (e. g., Stripo, Adobe, Salesforce) is a stro
• ng plus. Technical Knowledge (Desirable): A basic understanding of HTML and CSS as they relate to responsive email design and re
• ndering. WPP Ecosystem: Familiarity with the WPP Open ecosystem and its capabilities (or a strong willingness to
• Key Attributes
• tributes: Ambitious: Eager to develop your CRM and digital design skills and contribute to client
• success. Independent: A resourceful and proactive proble
• m-solver. Partnership: A collaborative team player who builds strong relat
• ionships. Positivity: An enthusiastic and detail-oriented individual who brings passion and precision to every
• Success Metrics
• s Metrics: Performance Impact: Positive contribution to core CRM metrics (open rates, click-through rates, and engagement) through strategic design and A/
• B testing. Stakeholder Feedback: Positive feedback from Design Directors, CRM managers, and tea
• m members. Quality & Consistency: Consistent delivery of high-quality, pixel-perfect design work that meets technical and brand speci
• fications. Efficiency: Demonstrated growth in design skills and efficient use of Figma/CRM design systems to speed up production
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