At a Glance
- Tasks: Create eye-catching designs for emails, ads, and social media that engage millions.
- Company: Join a dynamic team at Mosaic, part of News UK, focused on innovation.
- Benefits: Enjoy a creative work environment with opportunities for growth and collaboration.
- Other info: Be part of a supportive team that values creativity and fresh ideas.
- Why this job: Make an impact with your design skills while learning from industry leaders.
- Qualifications: Experience in design, especially with Figma and email marketing.
The predicted salary is between 35000 - 45000 £ per year.
About Mosaic
Mosaic is a dynamic, integrated team dedicated to delivering innovative and effective solutions for News UK. We pride ourselves on our collaborative culture, our ability to leverage the full power of the WPP network, and our commitment to driving exceptional results for our clients. We are particularly focused on pushing the boundaries of design and leveraging automation to enhance efficiency and creative impact.
About the Role
The CRM Midweight Designer is a versatile, creative role within the Mosaic team, responsible for contributing to the development and execution of compelling, high‑performing communications across various platforms for The Sun, with a strong focus on CRM and email marketing. You will work closely with Design Directors, copywriters, and the wider creative team to build visually engaging campaigns that reach millions of readers. This role requires a solid understanding of design principles, brand guidelines, and responsive email design. You are curious about A/B testing and design performance, and you are keen to leverage the full capabilities of WPP Open and Figma to build seamless, multi‑platform customer experiences.
Key Responsibilities
- CRM, Email & Digital Execution
- Develop High‑Quality Visual Designs: Create engaging, responsive email templates, CRM communications, digital ads, social media content, and video assets.
- Email Optimization: Design and implement layouts that provide optimal viewing experiences across various devices, screen sizes, and email clients, incorporating multimedia elements where appropriate.
- Deliverability & Quality Control: Ensure all designs adhere to brand guidelines, are optimized for different media channels, and meet strict technical specifications for email deliverability.
- Asset Preparation: Assist in the preparation and hand‑off of design assets for final delivery, ensuring files are organised and production‑ready.
- Conceptualisation & Ideation
- Campaign Brainstorming: Contribute to brainstorming sessions and develop creative concepts that align with CRM goals, marketing objectives, and brand strategy.
- Data‑Driven Design: Translate strategic insights and CRM performance data into visually appealing ideas, demonstrating a growing understanding of The Sun’s audience and what drives their engagement.
- A/B Testing Support: Collaborate with the marketing team to explore different visual styles and approaches to support A/B testing frameworks.
- Figma Design Systems & CRM Scaling
- Figma Workflow Automation: Learn to leverage Figma's advanced features (e.g., auto‑layout, components, variables, and plugins) to streamline workflows and improve team efficiency.
- Design System Support: Help maintain and scale our CRM Design System, ensuring all design assets and templates are well‑organised, accessible, and consistently formatted in Figma.
- WPP Open Integration & Collaboration
- Collaborate cross‑functionally to leverage the capabilities of WPP Open, ensuring its integration into our creative and CRM projects.
- Learning how to access and leverage audience data and insights from across the WPP network to inform design decisions.
- Utilising WPP's technology platforms and tools to streamline design workflows.
- Sharing learnings and email best practices with other WPP agencies to contribute to the overall design output of the network.
- Brand Guardianship
- Develop a strong understanding of The Sun brand, including its visual identity, tone of voice, and diverse target audiences.
- Ensure all designs maintain a consistent brand experience across all CRM touchpoints and digital channels.
- Contribute to the ongoing evolution of brand guidelines and visual standards.
- Team Collaboration & Communication
- Collaborate closely with creatives, strategists, and account/campaign managers to bring ideas to life.
- Present your work with clarity, explaining the creative thinking behind your layouts, and show a willingness to learn from performance feedback.
- Time Management & Adaptability
- Manage your time effectively, work under tight editorial deadlines, and adapt quickly to changing project requirements.
What You'll Need
- A solid understanding of layout, typography, visual hierarchy, and color theory.
- A keen eye for detail, specifically regarding rendering issues across different email clients.
- A passion for design, technology, and a willingness to continuously learn.
- Good communication skills and the ability to collaborate effectively within a fast‑paced team.
Skills & Experience
- Agency Experience: Experience as a designer within a creative, media, or CRM/digital agency.
- Strong Portfolio: A portfolio showcasing high‑impact digital designs and responsive email/CRM campaigns that demonstrate excellent typographic and layout skills.
- Figma Proficiency: Strong proficiency in Figma, including experience designing with auto‑layout, components, and utilising/contributing to design systems.
- Motion Design: Proficiency in Adobe After Effects for developing engaging motion design, GIFs, and animated email/social content is highly desirable.
- Email & CRM Tools: Familiarity with email design software or CRM platforms (e.g., Stripo, Adobe, Salesforce) is a strong plus.
- Technical Knowledge (Desirable): A basic understanding of HTML and CSS as they relate to responsive email design and rendering.
- WPP Ecosystem: Familiarity with the WPP Open ecosystem and its capabilities (or a strong willingness to learn).
Key Attributes
- Ambitious: Eager to develop your CRM and digital design skills and contribute to client success.
- Independent: A resourceful and proactive problem‑solver.
- Partnership: A collaborative team player who builds strong relationships.
- Positivity: An enthusiastic and detail‑oriented individual who brings passion and precision to every project.
Success Metrics
- Performance Impact: Positive contribution to core CRM metrics (open rates, click‑through rates, and engagement) through strategic design and A/B testing.
- Stakeholder Feedback: Positive feedback from Design Directors, CRM managers, and team members.
- Quality & Consistency: Consistent delivery of high‑quality, pixel‑perfect design work that meets technical and brand specifications.
- Efficiency: Demonstrated growth in design skills and efficient use of Figma/CRM design systems to speed up production workflows.
CRM Designer in City of Westminster employer: T&P
Mosaic is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for creative professionals to thrive. Located within the dynamic environment of News UK, employees benefit from access to cutting-edge tools like Figma and WPP Open, alongside ample opportunities for professional growth and development. With a strong focus on design excellence and a commitment to pushing creative boundaries, Mosaic empowers its team members to make a meaningful impact through their work.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Designer in City of Westminster
✨Show Off Your Skills with a Killer Portfolio
As a graphic designer, your portfolio is your secret weapon! Make sure it's not just a collection of your work but showcases your creative process too. Use platforms like Behance or Dribbble to share your designs and gain visibility within the design community.
✨Get Involved in Design Meetups
Networking is key in the design world! Check out local design meetups or workshops where you can connect with other creatives and potential employers. This is a goldmine for finding unadvertised job openings at companies like T&P.
✨Tailor Your Applications
When you’re applying for a full-time role at a creative company like T&P, don’t go for a one-size-fits-all approach. Ensure your application highlights specific projects or styles that align with their brand image, showing that you’re a perfect fit for their team.
✨Leverage Social Media
Don't underestimate the power of social media in landing your dream design job! Share your work on platforms like Instagram or Pinterest, and engage with accounts from your desired companies—this could put you on their radar before they start hiring.
We think you need these skills to ace CRM Designer in City of Westminster
Some tips for your application 🫡
Showcase Your Portfolio:Your portfolio is your visual CV! Make sure to include a link to your best design projects that showcase your creativity and versatility. Tailor it to include works that relate to the kind of design work T&P does, so they can see you in action.
Tailor Your CV for Design:When crafting your CV, highlight your design skills and software proficiencies, like Adobe Creative Suite or Sketch. Mention any relevant experience you have with branding, UI/UX design, or typography, as we want to see how you fit in with the creative team at T&P.
Craft a Compelling Cover Letter:In your cover letter, share your design philosophy and what excites you about working at T&P. Let us know how you approach your design projects and any specific campaigns or themes that resonate with you, showing we’re not just a good fit but a perfect match!
Highlight Collaboration Skills:As a graphic designer, you often work with various teams and stakeholders. In your application, mention experiences where you've collaborated with others to bring a project to life, whether it's with clients, writers, or developers. This shows you can thrive in a team environment, which is key at T&P.
How to prepare for a job interview at T&P
✨Get Your Portfolio Ready
Your portfolio is your secret weapon in graphic design interviews! Make sure it's showing off your best work, with a variety of styles and projects that highlight different skills — from branding to digital illustration. Be prepared to talk through each piece, focusing on your creative process and the tools you used.
✨Know Your Design Tools Inside Out
Familiarity with software like Adobe Creative Suite is a must! Brush up on your skills with Photoshop, Illustrator, and InDesign, as interviewers might dive into specific technical questions or ask for your workflow. If you’ve worked with any innovative tools or techniques, don't hesitate to showcase that expertise!
✨Prepare for Design Challenges
Some companies may throw a design challenge your way during the interview! This might involve sketching out ideas or solving a branding issue on the spot. Practising these quick thinking exercises beforehand can help us show off our creativity and adaptability.
✨Passion Counts
For a full-time position, showing genuine enthusiasm for design is key! Talk about your inspirations, the projects you're excited about, and why you're drawn to T&P. They want to see not just a skilled designer, but someone who'll bring passion and fresh ideas to the team.
