At a Glance
- Tasks: Lead client partnerships and drive innovative marketing strategies using AI and human intelligence.
- Company: Join T&P, a leading creative agency transforming the marketing landscape.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work in a fast-paced, collaborative team focused on delivering exceptional results.
- Why this job: Be at the forefront of modern marketing, blending creativity with cutting-edge technology.
- Qualifications: Experience in account management and a passion for integrated marketing solutions.
The predicted salary is between 70000 - 90000 £ per year.
Who Are We?
T&P, part of WPP, is one of the world’s leading integrated creative and media agencies, connecting talent and tech to drive growth for brands.
Formed by the integration of The&Partnership and m Six&Partners, we bring together content creation and distribution into single end-to-end marketing solutions for brands such as Toyota, News UK and Five Guys.
While other agencies and holding companies talk about integration, we have actually done it.
We have seen AI blur the lines between media, creative social, customer and PR and therefore our teams are made up of roles and specialisms from across all relevant disciplines to best meet the demands of modern marketing challenges.
Our belief in the “Power of &” has helped us grow to a 1,500-strong global network and we are certain of it being the driving force behind our next phase of growth in the AI era.
About &Accelerate
Forget what you know about traditional agencies.
We are &Accelerate, the operational brain of T&P’s high-growth unit.
We reject lengthy SLAs and siloed departments, operating instead on a single belief: modern marketing requires the speed of AI fused with the intuition of Human Intelligence (HI).
We are built to help insurgents like Hawkstone (the UK's fastest-growing beer brand) scale, and incumbents like Five Guys (the UK's favourite burger brand) thrive by hacking culture.
We don't just connect talent and tech; we build lean, integrated pods that operate at the pace of the market, not the org chart.
Powered by WPP Open, our proprietary AI platform, we turn insights into action in hours, not weeks.
The Role
The Senior Account Director is the operational and client lead at the heart of our model.
You are the engine of ‘Two Gears’ system, constantly toggling between long-term strategy and real-time tactical execution.
- In Strategic Gear, you guide the big brand and commercial bets that build equity and drive long-term growth.
- In Tactical Gear, you lead the daily, reactive content engine, finding unfair advantages and in-market opportunities to hack the interest graph and drive immediate performance.
You live and breathe the WPP Open platform, using our agentic teams and AI tools to deliver integrated solutions that are faster, smarter, and more effective.
You are the client's partner in pace, motivating a multidisciplinary pod to produce exceptional work that delivers tangible commercial results.
Responsibilities
- Drive the
Relationship: Lead the day-to-day client partnership at the speed of culture, acting as the trusted advisor for both the big strategic bets and the daily tactical sprints.
- Co-Create the Brief: Challenge traditional briefs. You don't wait for them; you anticipate needs and use real-time cultural signals and data to shape the opportunity.
- Lead the
Pod: Drive a lean, integrated team of ‘&-shaped’ talent across creative, media, strategy, and production to deliver high-quality, fully integrated work.
You ensure the team is structured for speed, not silos.
- Be an AI Super-User: You will be a power user of the WPP Open platform, leveraging AI to deliver on our
Skills Required
- Insurgent Partner & Commercial Driver: You build partnerships based on pace and performance. You are as comfortable discussing CPA as you are creative concepts.
- The "&-Shaped" Mindset: You reject the silos of 'creative' vs 'media'.
You have proven track record in an integrated environment and understand how to connect all disciplines to solve a problem.
- AI-Native & Radically
Efficient: You have more than an "interest" in AI; you see it as a fundamental tool for efficiency and creativity.
You are allergic to bureaucracy and find the fastest route to an outcome.
- Pod Leadership & Talent
Acceleration: You excel at leading small, agile, multidisciplinary teams.
You inspire action and have a passion for mentoring talent to thrive in a fast-paced environment.
- Constructive Impatience & Clear
Communication: You have a bias for action and a "why wait?" mentality.
You can persuade, negotiate, and provide direct, unambiguous feedback to drive projects forward.
- Dual-Gear
- Strategic
Vision: You can effortlessly switch between long-term brand planning (Strategic Gear) and rapid, in-the-moment tactical execution (Tactical Gear), ensuring both are working in harmony.
- Bias for Action: You don't elevate problems; you solve them. You are a proactive, positive force who can manage upwards and find solutions independently.
T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Senior Account Director employer: T&P Turkey
Mosaic, as part of WPP, stands out as an exceptional employer by fostering a vibrant and collaborative work culture that encourages creativity and innovation. Employees benefit from extensive growth opportunities within the expansive WPP network, allowing for cross-agency collaboration and skill enhancement in design systems. Located in a dynamic environment, Mosaic offers a unique chance to contribute to high-profile campaigns while working alongside talented professionals who are passionate about visual storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for T&P Turkey and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like T&P Turkey are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with T&P Turkey on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at T&P Turkey. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit T&P Turkey. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of T&P Turkey:Show us that you’ve done your homework! In your application, briefly mention what you admire about T&P Turkey’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at T&P Turkey
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at T&P Turkey will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At T&P Turkey, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
