Senior Account Director (12 month FTC)

Who Are We?

T&P, part of WPP, is one of the world’s leading integrated creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, we bring together content creation and distribution into a single end‑to‑end marketing solution for brands such as Toyota, News UK and Five Guys.

While other agencies and holding companies talk about integration, we have actually done it. We have seen AI blur the lines between media, creative, social, customer and PR, and therefore our teams are made up of roles and specialisms from across all relevant disciplines to best meet the demands of modern marketing challenges.

Our belief in the "Power of &" has helped us grow to a 1,500‑strong global network and we are certain it is the driving force behind our next phase of growth in the AI era.

About Accelerate

Forget what you know about traditional agencies. We are &Accelerate, the operational brain of T&P’s high‑growth unit. We reject lengthy SLAs and siloed departments, operating instead on a single belief: modern marketing requires the speed of AI fused with the intuition of human intelligence.

We are built to help insurgents like Hawkstone (the UK’s fastest‑growing beer brand) scale, and incumbents like Five Guys (the UK’s favourite burger brand) thrive by hacking culture. We don’t just connect talent and tech; we build lean, integrated pods that operate at the pace of the market, not the org chart.

Powered by WPP Open, our proprietary AI platform, we turn insights into action in hours, not weeks.

The Role

The Senior Account Director is the operational and client lead at the heart of our model. You are the engine of our ‘Two Gears’ system, constantly toggling between long‑term strategy and real‑time tactical execution.

• In Strategic Gear, you guide the big brand and commercial bets that build equity and drive long‑term growth.
• In Tactical Gear, you lead the daily, reactive content engine, finding unfair advantages and in‑market opportunities to hack the interest graph and drive immediate performance.

You live and breathe the WPP Open platform, using our agentic teams and AI tools to deliver integrated solutions that are faster, smarter, and more effective. You are the client’s partner in pace, motivating a multidisciplinary pod to produce exceptional work that delivers tangible commercial results.

Responsibilities

• Drive the Relationship: Lead the day‑to‑day client partnership at the speed of culture, acting as the trusted advisor for both the big strategic bets and the daily tactical sprints.
• Co‑Create the Brief: Challenge traditional briefs. Anticipate needs and use real‑time cultural signals and data to shape the opportunity.
• Lead the Pod: Drive a lean, integrated team of ‘&‑shaped’ talent across creative, media, strategy and production to deliver high‑quality, fully integrated work. Ensure the team is structured for speed, not silos.
• Be an AI Super‑User: Power user of the WPP Open platform, leveraging AI to deliver on our 2‑hour promise for initial media and creative drafts.
• Speak Brand & Performance: Speak fluently in both brand (SOV, brand equity) and performance (CPA, ROAS) in the same sentence, connecting every creative idea to a commercial outcome.
• Think Like a Founder: Proactively identify and plan for growth opportunities, thinking beyond the current project to what’s next for the client’s business.
• Accelerate Talent: Mentor junior team members to become ‘&‑shaped’—commercially‑minded, creatively‑driven and media‑savvy.
• Be Culture‑Obsessed: Stay relentlessly at the forefront of the interest graph. Know what’s bubbling up on TikTok/Reels and can translate a trend into a tactical opportunity before it’s over.

Skills Required

• Insurgent Partner & Commercial Driver: Build partnerships based on pace and performance. Comfortable discussing both CPA and creative concepts.
• The ‘&‑Shaped’ Mindset: Reject the silos of ‘creative’ vs ‘media’. Proven track record in an integrated environment and understand how to connect all disciplines to solve a problem.
• AI‑Native & Radically Efficient: More than an interest in AI; see it as a fundamental tool for efficiency and creativity. Allergic to bureaucracy and obsessed with finding the fastest route to an outcome.
• Pod Leadership & Talent Acceleration: Excel at leading small, agile, multidisciplinary teams. Inspire action and passion for mentoring talent to thrive in a fast‑paced environment.
• Constructive Impatience & Clear Communication: Bias for action and a "why wait?" mentality. Persuade, negotiate and provide direct, unambiguous feedback to drive projects forward.
• Dual‑Gear Strategic Vision: Switch effortlessly between long‑term brand planning (Strategic Gear) and rapid, in‑the‑moment tactical execution (Tactical Gear), ensuring both work in harmony.
• Bias for Action: Don’t elevate problems; solve them. Proactive, positive force who can manage upwards and find solutions independently.

T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.