Product Marketing Manager, Parameta Solutions

The TP ICAP Group is a world leading provider of market infrastructure. Our purpose is to provide clients with access to global financial and commodities markets, improving price discovery, liquidity, and distribution of data, through responsible and innovative solutions. Through our people and technology, we connect clients to superior liquidity and data solutions. The Group is home to a stable of premium brands. Collectively, TP ICAP is the largest interdealer broker in the world by revenue, the number one Energy & Commodities broker in the world, the world’s leading provider of OTC data, and an award winning all-to-all trading platform. Founded in London in 1866, the Group operates from more than 60 offices in 27 countries. We are 5,200 people strong. We work as one to achieve our vision of being the world’s most trusted, innovative, liquidity and data solutions specialist.

About Parameta Solutions: Parameta Solutions is the Data & Analytics division of TP ICAP Group. The business provides clients with unbiased OTC content and proprietary data, in-depth insights across price discovery, risk management, benchmark and indices, and pre and post-trade analytics. Its post-trade solutions offering helps market participants control their counterparty and regulatory risks through a growing range of tools that manage balance-sheet exposure, as well as compression and optimisation services. The Data & Analytics division includes the following brands: Tullett Prebon Information, PVM Data Services, ICAP Information and Burton-Taylor Consulting.

Role Overview: We are looking for a highly motivated, resourceful, and strategic Product Marketing Manager with 5-7 years of direct experience to join our growing team at Parameta Solutions. This role will be key in driving our go-to-market efforts and delivering campaigns for our growing product suite. As a Product Marketing Manager, you will collaborate with multiple teams to bring our OTC market data solutions to life, ensuring that our value proposition resonates with clients and prospects. This hybrid role requires agility, creativity, and the ability to thrive in a fast-paced, dynamic environment.

Role Responsibilities:

• Lead the development and execution of product marketing plans, positioning, and messaging that effectively communicate the value of Parameta’s OTC market data, indices, and analytics solutions.
• Design and execute marketing campaigns utilizing a variety of channels, including digital marketing, events, and content creation.
• Ensure campaigns increase market awareness and drive lead generation.
• Partner closely with sales, product, and client success teams to develop tailored marketing content, collateral, and campaigns.
• Act as a resourceful problem solver, translating complex product features into clear, compelling benefits for the target audience.
• Conduct market research to stay abreast of industry trends, competitor activity, and client needs.
• Use insights to inform marketing strategies and ensure the product’s positioning remains competitive and relevant in the market.
• Be an influential voice in the commercial organization, driving alignment and support for marketing initiatives.
• Balance autonomy with collaboration, leveraging relationships across teams to achieve results.

Experience / Competences:

• Demonstrated experience in developing and executing go-to-market strategies, positioning, and messaging for data products.
• Ability to craft compelling marketing content and campaigns targeting financial market participants.
• Proven ability to design and execute successful marketing campaigns across multiple channels (digital marketing, content creation, events) that successfully generate leads.
• Formal experience in product marketing, preferably in the financial services or data industry.
• Experience working closely with sales, product, and client success teams to create tailored marketing content and strategies.
• Ability to translate complex concepts into clear, compelling benefits for clients.
• Ability to conduct market research, understand industry trends, and use insights to inform marketing strategies.
• Competence in tracking competitor activity and adjusting product positioning accordingly.
• Excellent written and verbal communication skills, including the ability to create and deliver compelling messages and content.
• Ability to manage multiple projects simultaneously in a fast-paced environment, ensuring deadlines and quality standards are met.
• Comfortable with both autonomy and teamwork in a dynamic setting.

Desired:

• In-depth knowledge of global financial markets.
• Ability to quickly adapt to market changes and challenges, staying flexible and proactive in a fast-evolving business environment.
• Ability to build strong relationships across functions and influence key stakeholders across the organization.
• Strong interpersonal skills to align various teams towards common marketing goals.
• A creative and strategic thinker who can find innovative solutions to challenges in a rapidly growing business.
• Ability to work independently, take ownership of projects, and drive initiatives to completion without constant oversight.

Company Statement: We know that the best innovation happens when diverse people with different perspectives and skills work together in an inclusive atmosphere. That’s why we’re building a culture where everyone plays a part in making people feel welcome, ready and willing to contribute. TP ICAP Accord - our Employee Network - is central to this. As well as representing specific groups, TP ICAP Accord helps increase awareness, collaboration, shares best practice, and holds our firm to account for driving continuous cultural improvement.