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For Companies At a Glance
- Tasks: Manage customer data processes and enhance marketing strategies for a dynamic start-up.
- Company: Hawkstone is a fast-growing start-up bringing premium Cotswold beer and cider to the UK market.
- Benefits: Enjoy autonomy, work with a passionate team, and contribute to innovative marketing solutions.
- Why this job: Join a vibrant team, drive data-driven decisions, and make a real impact in a growing brand.
- Qualifications: Bachelor's degree in a STEM subject and experience in database management for consumer brands required.
- Other info: Flexible working environment in a fast-paced start-up culture.
The predicted salary is between 36000 - 60000 £ per year.
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The Role
Hawkstone is an exciting, dynamic start up that was recently recognised as one of the fastest growing businesses in the UK by The Times. They are on a mission to bring premium beer and cider from the Cotswolds to UK consumers (and hopefully beyond). They are rapidly expanding their product range, brand recognition and customer base.
The Role
Hawkstone is an exciting, dynamic start up that was recently recognised as one of the fastest growing businesses in the UK by The Times. They are on a mission to bring premium beer and cider from the Cotswolds to UK consumers (and hopefully beyond). They are rapidly expanding their product range, brand recognition and customer base.
T&Pm has been working with Hawkstone for over a year with a dedicated team working across all of their marketing functions and we are looking to expand this team – that’s where you come in!
We need an experienced Customer Data Manager to design, implement, and optimise data processes across both B2B and B2C platforms. The key objective ensure our marketing data is of the highest quality, seamlessly integrated with our marketing systems, and leveraged to deliver personalized customer experiences. This role is critical in driving data-driven decision-making and supporting our growth objectives through enhanced customer engagement and retention strategies.
The marketing team is based in London, while the Hawkstone HQ is in the Cotswolds. You’ll be working with a small dynamic team of entrepreneurially minded individuals – including a marketing Platform Product Manager (Klaviyo), a CRM Campaign Manager and a passionate email creative team – and work closely with the Commercial team and experienced data analysts.
You’ll have a lot of autonomy, and ownership of the end to end data management process, as well as managing third party agencies to ensure GDPR compliance and contribute to our B2B data and lead management strategy to drive higher levels of effectiveness.
Key Responsibilities
- Own customer (including CRM, both consumer and trade) databases, customer data warehouse and dashboards driving customer insights
- Manage all data platforms and agency feeds, ensuring accuracy and seamless functionality
- Define and lead the strategic use of data to enhance engagement and revenue growth, including via our subscription & loyalty propositions
- Leverage 1st-party data and customer segmentation for impactful marketing insights and reporting
- Drive 1st-party data acquisition strategies and ensure data accessibility in collaboration with the Platform Product Lead
- Identify opportunities to apply AI and machine learning for personalization and improved targeting within CRM (Klaviyo)
- Optimize data usage to enhance B2B lead booking and conversion processes
- Establish measurement frameworks to track CRM performance and KPIs effectively
- Automate reporting to monitor purchase growth, campaign performance, segment value migration, and customer loyalty
Skills And Experience
- Bachelor’s degree or equivalent level in a STEM subject (Data Science, Economics, Econometrics, Computer Science, Statistics, Mathematics) or equivalent quantitative subject area or business based discipline
- Experience in a database manager role for a consumer brand, ideally in FMCG (especially alcohol) and/or high growth start ups
- Data and results-driven individual
- Drive to learn new things daily
- Eagerness to grow
- High attention to detail and accuracy
- Excellent communication skills, both written and verbal, with the ability to articulate reporting to stakeholders of all levels
- Comfortable working in the fast-paced nature of a start-up alcohol brand, including the ability to work flexibly, and at times under pressure, to meet deadlines and priorities
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Information Technology
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Industries
Advertising Services
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Customer Data Manager, Hawkstone employer: T&P
Contact Detail:
T&P Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Data Manager, Hawkstone
✨Tip Number 1
Familiarise yourself with Hawkstone's brand and product range. Understanding their mission to bring premium beer and cider from the Cotswolds will help you align your experience with their goals during discussions.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in data management. Engaging with industry peers can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Showcase your knowledge of data platforms like Klaviyo. Being able to discuss how you've used similar tools in past roles will demonstrate your readiness for the responsibilities of this position.
✨Tip Number 4
Prepare to discuss how you can leverage AI and machine learning for personalisation in CRM. Highlighting innovative ideas during your interview can set you apart as a forward-thinking candidate.
We think you need these skills to ace Customer Data Manager, Hawkstone
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data management, particularly in consumer brands or start-ups. Emphasise your skills in CRM systems and data analysis, as these are crucial for the Customer Data Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for Hawkstone's mission and how your background aligns with their goals. Mention specific examples of how you've successfully managed data processes and improved customer engagement in previous roles.
Showcase Your Technical Skills: Clearly outline your technical skills related to data management, such as experience with Klaviyo or other CRM platforms. Highlight any familiarity with AI and machine learning applications in marketing, as this is a key aspect of the role.
Demonstrate Your Communication Skills: Since excellent communication is essential for this position, ensure that your application reflects your ability to articulate complex data insights clearly. Use concise language and structure your application logically to showcase your written communication skills.
How to prepare for a job interview at T&P
✨Know Your Data
As a Customer Data Manager, you'll be expected to have a strong grasp of data management principles. Brush up on your knowledge of CRM systems, data warehousing, and customer segmentation strategies. Be prepared to discuss how you've used data to drive marketing insights in previous roles.
✨Showcase Your Analytical Skills
Hawkstone is looking for someone who can leverage data for decision-making. Prepare examples of how you've applied analytical skills to solve problems or improve processes. Highlight any experience with AI or machine learning in your past roles, as this could set you apart.
✨Demonstrate Flexibility and Autonomy
Working in a start-up environment requires adaptability. Be ready to share experiences where you've thrived in fast-paced settings and taken ownership of projects. Discuss how you manage priorities and deadlines, especially under pressure.
✨Communicate Effectively
Excellent communication skills are crucial for this role. Practice articulating complex data insights in a clear and concise manner. Be prepared to explain how you've communicated findings to stakeholders at various levels, ensuring they understand the implications for the business.
