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For Companies At a Glance
- Tasks: Lead CRM strategies to enhance customer engagement and loyalty for a dynamic start-up.
- Company: Hawkstone is a fast-growing brand bringing premium Cotswolds beer and cider to the UK market.
- Benefits: Enjoy autonomy, work with a passionate team, and contribute to exciting marketing campaigns.
- Why this job: Join a vibrant start-up culture and make a real impact on customer experiences.
- Qualifications: Experience in CRM roles, data-driven mindset, and excellent communication skills required.
- Other info: Flexible working environment with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
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The Role
Hawkstone is an exciting, dynamic start up that was recently recognised as one of the fastest growing businesses in the UK by The Times. They are on a mission to bring premium beer and cider from the Cotswolds to UK consumers (and hopefully beyond). They are rapidly expanding their product range, brand recognition and customer base.
The Role
Hawkstone is an exciting, dynamic start up that was recently recognised as one of the fastest growing businesses in the UK by The Times. They are on a mission to bring premium beer and cider from the Cotswolds to UK consumers (and hopefully beyond). They are rapidly expanding their product range, brand recognition and customer base.
T&Pm has been working with Hawkstone for over a year with a dedicated team working across all of their marketing functions and we are looking to expand this team – that’s where you come in!
We need an experienced CRM Manager to help drive value across all stages of the customer lifecycle, for both our D2C and trade (e.g, pubs) customers. Key objectives will be increasing opportunities to capture 1st party data, driving first purchase, driving subscription membership, delivering automation and personalisation across all customer touchpoints. These objectives will ultimately drive higher retention and loyalty.
The marketing team is based in London, while the Hawkstone HQ is in the Cotswolds. You’ll be working with a small dynamic team of entrepreneurially minded individuals – including a marketing Platform Product Manager (Klaviyo), a Customer Data Manager and a passionate email creative team – and have access to experienced data analysts.
You’ll have a lot of autonomy and ownership of the end to end campaign development process, as well as the opportunity to contribute to the strategy for product merchandising, proposition, content calendars and customer lifecycle programmes.
Key Responsibilities
- Own the content and targeting plan for BAU campaigns
- Input into the CRM strategy (including consumer and trade)
- Design and implement customer lifecycle and loyalty programmes, with a focus on leveraging 1st party data and customer segmentation
- Implement best practice across our CRM processes
- Deliver personalised email campaigns by using dynamic content blocks
- Set up automated email flows across key customer journey touchpoints
- Develop measurement frameworks to assess CRM performance
- Coordinate with product and supply teams, and be prepared to support a great customer experience in the face of unexpected stock management dynamics
- Design and implement optimisation plans and AB tests with clear success criteria
Skills And Experience
- Experience in a CRM campaign manager role for a consumer brand, ideally in FMCG (especially alcohol) and/or high growth start ups
- Data and results-driven individual
- Drive to learn new things daily
- Eagerness to grow
- High attention to detail and accuracy
- Excellent communication skills, both written and verbal, with the ability to articulate reporting to stakeholders of all levels
- Comfortable working in the fast-paced nature of a start-up alcohol brand, including the ability to work flexibly, and at times under pressure, to meet deadlines and priorities
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Other
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Industries
Advertising Services
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CRM Manager, Hawkstone employer: T&P
Contact Detail:
T&P Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager, Hawkstone
✨Tip Number 1
Familiarise yourself with Hawkstone's brand and product range. Understanding their mission to bring premium beer and cider from the Cotswolds will help you align your experience with their goals during conversations.
✨Tip Number 2
Network with professionals in the FMCG and alcohol sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can discuss in interviews to demonstrate your knowledge and enthusiasm.
✨Tip Number 3
Prepare to showcase your data-driven approach. Be ready to discuss specific examples of how you've used data to drive CRM strategies and improve customer engagement, as this is crucial for the role.
✨Tip Number 4
Highlight your adaptability and experience in fast-paced environments. Since Hawkstone is a dynamic start-up, sharing stories of how you've thrived under pressure will resonate well with the hiring team.
We think you need these skills to ace CRM Manager, Hawkstone
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly within consumer brands or FMCG. Emphasise any specific achievements related to customer lifecycle management and data-driven strategies.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role at Hawkstone. Mention how your skills align with their mission of expanding brand recognition and customer loyalty, and provide examples of past successes in similar roles.
Showcase Your Data Skills: Since the role requires a data-driven approach, include specific examples of how you've used data analytics to drive CRM strategies. Highlight any tools or platforms you are familiar with, such as Klaviyo, that are relevant to the position.
Demonstrate Communication Skills: Given the importance of communication in this role, ensure your application reflects your ability to articulate ideas clearly. Use concise language and structure your application well to showcase your written communication skills.
How to prepare for a job interview at T&P
✨Know Your CRM Tools
Familiarise yourself with the CRM tools mentioned in the job description, especially Klaviyo. Be prepared to discuss how you've used similar platforms in your previous roles to drive customer engagement and retention.
✨Showcase Your Data Skills
Since the role requires a data-driven approach, come ready to share examples of how you've leveraged data to inform your CRM strategies. Highlight any specific metrics or results you've achieved in past campaigns.
✨Understand the Brand
Research Hawkstone and its product offerings thoroughly. Be ready to discuss how you can contribute to their mission of expanding brand recognition and customer loyalty, particularly in the competitive alcohol market.
✨Prepare for Fast-Paced Scenarios
Given the dynamic nature of a start-up, think of examples from your past where you've successfully managed tight deadlines or adapted to unexpected changes. This will demonstrate your ability to thrive in a fast-paced environment.
