Digital Marketing Executive

Digital Marketing Executive

Castleford Full-Time 28800 - 43200 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive digital marketing strategies, enhance brand awareness, and improve customer experience.
  • Company: Join Toyota Material Handling, the world's leading manufacturer of materials handling equipment.
  • Benefits: Enjoy competitive salary, attractive pension, free eye tests, and 24/7 employee support.
  • Why this job: Be part of a culture that values improvement, engagement, and career development.
  • Qualifications: Previous experience in digital marketing, strong communication skills, and SEO knowledge required.
  • Other info: Permanent position based in Castleford with opportunities for growth.

The predicted salary is between 28800 - 43200 Β£ per year.

General information
Reference 2025-5056 Publication date 15/07/2025 Category
Active Jobs – Marketing
Job title
Digital Marketing Executive
Job Description
We are looking for a Digital Marketing Executive to work within our Marketing Department at our business centre in Castleford.
About The Role
The role will involve driving TMHUK’s digital marketing strategy. To create and execute improved brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.
On a day-today basis this is what you would be doing:

  • Brand awareness, nurture & lead gen – execute our market contact strategy
  • Website UX – simplify and improve the customer UX, content and SEO
  • Ecommerce – improve the customer journey & drive conversion
  • R.O.I – measure and report our digital marketing return on investment

Your Profile
We are looking for somebody with previous experience in a similar role.
Here is a quick tick list for the other skills we are looking for:

  • Proven management of social media platforms.
  • Proven campaign experience & results – email, social
  • Strong verbal and written communication skills.
  • Skills and experience in creative content writing
  • Proven experience of SEO/SEM and metadata

Our Offer
What we offer

  • Competitive salary
  • Attractive company pension
  • Company sick pay
  • Voluntary critical illness cover
  • Free eye tests
  • Free flu jabs
  • 24/7 Employee Assistance Programme
  • Benefits platform with instant discounts and offers

We will provide you with industry leading technical training to ensure you have the knowledge and all the tools to do your job. Plus, there are plenty of opportunities to progress your career and develop your skills within Toyota.
More Information
Toyota Material Handling is the world’s number one manufacturer of materials handling equipment providing quality sales and service support across the UK.
We foster a culture where our team members are encouraged to continually improve their processes and strive to provide the highest quality in service for our customers. We aim to create a safe environment where our team members feel valued, fulfilled, engaged and happy. We want to attract the best talent and develop our team so that they achieve their full potential. To find out more visit commitment is to read each application carefully, however due to the high volume of applications we receive regrettably only those selected for an interview will be contacted.
Toyota Material Handling UK is an equal opportunities employer.
Contract type
Permanent
Job location
United Kingdom
Location
Castleford #J-18808-Ljbffr

Digital Marketing Executive employer: Toyota Motor Manufacturing UK

At Toyota Material Handling UK, we pride ourselves on being an exceptional employer, offering a competitive salary and a comprehensive benefits package that includes an attractive pension scheme and health support. Our vibrant work culture in Castleford encourages continuous improvement and personal development, ensuring that our Digital Marketing Executive will have ample opportunities to grow their skills and advance their career while contributing to a leading global brand in materials handling.
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Contact Detail:

Toyota Motor Manufacturing UK Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Digital Marketing Executive

✨Tip Number 1

Familiarise yourself with the latest trends in digital marketing, especially in SEO and social media management. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our digital marketing strategy.

✨Tip Number 2

Showcase your previous campaign successes during networking opportunities or interviews. Be ready to discuss specific metrics and results that demonstrate your ability to drive brand awareness and lead generation.

✨Tip Number 3

Engage with our brand on social media before applying. Comment on our posts or share relevant content to show your interest and understanding of our marketing efforts. This can help you stand out as a proactive candidate.

✨Tip Number 4

Prepare thoughtful questions about our current digital marketing strategies and challenges. This shows your genuine interest in the role and helps you demonstrate your knowledge and enthusiasm for improving our online presence.

We think you need these skills to ace Digital Marketing Executive

Digital Marketing Strategy
Brand Awareness
Customer Targeting
Website User Experience (UX)
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Content Creation
Social Media Management
Email Marketing Campaigns
Analytical Skills
Return on Investment (ROI) Measurement
Creative Content Writing
Strong Verbal Communication
Strong Written Communication
Lead Generation

Some tips for your application 🫑

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in areas like social media management, campaign execution, and SEO. Use keywords from the job description to align your skills with what the company is looking for.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's goals. Mention specific examples of past campaigns you've managed and the results achieved, demonstrating how you can contribute to their brand awareness and lead generation efforts.

Showcase Your Creative Skills: Since the role requires creative content writing, consider including a portfolio or links to previous work that exemplifies your writing style and creativity. This could be blog posts, social media campaigns, or any other relevant content you've produced.

Highlight Measurable Results: In your application, emphasise any measurable outcomes from your previous roles, such as increased engagement rates, improved conversion rates, or successful lead generation metrics. This will demonstrate your ability to drive ROI in digital marketing.

How to prepare for a job interview at Toyota Motor Manufacturing UK

✨Showcase Your Digital Marketing Knowledge

Make sure to brush up on the latest trends in digital marketing, especially around SEO, SEM, and social media management. Be prepared to discuss specific campaigns you've worked on and the results they achieved.

✨Demonstrate Your Creative Skills

Since the role involves creative content writing, come prepared with examples of your work. Whether it's blog posts, social media content, or email campaigns, having tangible examples will help you stand out.

✨Understand Their Brand and Audience

Research Toyota Material Handling and their target audience. Understanding their brand values and how they position themselves in the market will allow you to tailor your responses and show that you're genuinely interested in the role.

✨Prepare Questions for Them

Interviews are a two-way street. Prepare insightful questions about their digital marketing strategy, team dynamics, and opportunities for growth within the company. This shows your enthusiasm and helps you gauge if the company is the right fit for you.

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