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- Tasks: Drive digital marketing strategies and optimise online presence for lead generation and sales.
- Company: Join Toyota Material Handling, a leader in materials handling equipment.
- Benefits: Competitive salary, pension, health perks, and 24/7 support.
- Other info: Enjoy a supportive culture focused on continuous improvement and career development.
- Why this job: Be part of a dynamic team that values innovation and personal growth.
- Qualifications: 5+ years in digital marketing and strong leadership skills required.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a Digital and Operations Lead to work within our Marketing Department at our business centre in Castleford.
About the role
The role will involve optimising brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets. On a day-to-day basis this is what you would be doing:
- Identify new and creative growth strategies through digital marketing.
- Work in tandem with the marketing comm’s team and wider marketing team.
- Manage and develop our website.
- Optimise the potential from our social media presence, including defining correct channels.
Your Profile
We are looking for somebody with 5 years + digital marketing experience and at least 3 years of people management experience. Here are the other skills we are looking for:
- Experience of marketing automation & CRM and lead nurture (Hubspot experience an advantage).
- Strong CMS experience and previous management of company website/s.
- Demonstrable experience leading and managing SEO/SEM and/or display advertising campaigns.
- A social media native used to managing and developing corporate platforms.
- Experience in optimising landing pages and user funnels.
- Experience of managing and leading agency partners.
- IT skills (Microsoft Office Applications – Word, Excel, PowerPoint).
- Excellent verbal and written communication skills with the ability to build relationships at all levels.
- Strong analytical skills and data-driven thinking.
- An independent operator, able to use initiative, predict & solve problems.
- Organised with a high level of attention to detail and excellent project management skills.
- Full UK Driving Licence.
Our Offer
What we offer:
- Competitive salary
- Attractive company pension
- Company sick pay
- Voluntary critical illness cover
- Free eye tests
- Free flu jabs
- 24/7 Employee Assistance Programme
- Benefits platform with instant discounts and offers
We will provide you with industry leading technical training to ensure you have the knowledge and all the tools to do your job. Plus, there are plenty of opportunities to progress your career and develop your skills within Toyota.
Toyota Material Handling is the world’s number one manufacturer of materials handling equipment providing quality sales and service support across the UK. We foster a culture where our team members are encouraged to continually improve their processes and strive to provide the highest quality in service for our customers. We aim to create a safe environment where our team members feel valued, fulfilled, engaged and happy. We want to attract the best talent and develop our team so that they achieve their full potential.
Please apply carefully, however due to the high volume of applications we receive regrettably only those selected for an interview will be contacted. Toyota Material Handling UK is an equal opportunities employer.
Contract type: Permanent
Job location: United Kingdom, Castleford
Digital and Operations Marketing Lead in Castleford employer: Toyota Material Handling
Contact Detail:
Toyota Material Handling Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital and Operations Marketing Lead in Castleford
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects and successes. This is a great way to stand out and demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in areas like lead generation and eCommerce sales.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital and Operations Marketing Lead in Castleford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital and Operations Marketing Lead role. Highlight your digital marketing experience and people management skills, as these are key for us. Use specific examples that showcase your achievements in similar roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Mention your experience with marketing automation and CRM tools like Hubspot, and how you can contribute to our brand awareness and lead generation goals.
Showcase Your Analytical Skills: We love data-driven thinkers! In your application, be sure to mention any experience you have with SEO/SEM campaigns and how you've used analytics to optimise performance. This will show us that you can make informed decisions to drive results.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at Toyota Material Handling
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially around SEO, SEM, and social media strategies. Be ready to discuss specific campaigns you've led and how they contributed to brand awareness or sales targets.
✨Showcase Your People Management Skills
Since the role requires people management experience, prepare examples of how you've successfully led teams. Think about challenges you've faced and how you motivated your team to achieve their goals.
✨Demonstrate Analytical Thinking
Be prepared to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've optimised user funnels or landing pages based on analytics, and be ready to discuss the results.
✨Familiarise Yourself with Their Brand
Research Toyota Material Handling and understand their brand values and market position. This will help you tailor your answers to show how your skills align with their goals, particularly in enhancing customer targeting and online UX.