Digital Marketing Executive in Normanton, West Yorkshire
Digital Marketing Executive in Normanton, West Yorkshire

Digital Marketing Executive in Normanton, West Yorkshire

Normanton Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive digital marketing strategy, enhance brand awareness, and improve customer experience.
  • Company: Join Toyota Material Handling, the world's leading manufacturer of materials handling equipment.
  • Benefits: Enjoy competitive salary, attractive pension, free eye tests, and 24/7 employee support.
  • Why this job: Be part of a culture that values improvement, engagement, and career development.
  • Qualifications: Previous experience in digital marketing, strong communication skills, and SEO knowledge required.
  • Other info: Opportunities for technical training and career progression available.

The predicted salary is between 28800 - 48000 £ per year.

We are looking for a Digital Marketing Executive to work within our Marketing Department at our business centre in Castleford.

About the role

The role will involve driving TMHUK\’s digital marketing strategy. To create and execute improved brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.
On a day-today basis this is what you would be doing:

  • Brand awareness, nurture & lead gen – execute our market contact strategy
  • Website UX – simplify and improve the customer UX, content and SEO
  • Ecommerce – improve the customer journey & drive conversion
  • R.O.I – measure and report our digital marketing return on investment

We are looking for somebody with previous experience in a similar role.
Here is a quick tick list for the other skills we are looking for:

  • Proven management of social media platforms
  • Proven campaign experience & results – email, social
  • Strong verbal and written communication skills.
  • Skills and experience in creative content writing
  • Proven experience of SEO/SEM and metadata

What we offer

  • Competitive salary
  • Attractive company pension
  • Company sick pay
  • Voluntary critical illness cover
  • Free eye tests
  • Free flu jabs
  • 24/7 Employee Assistance Programme
  • Benefits platform with instant discounts and offers

We will provide you with industry leading technical training to ensure you have the knowledge and all the tools to do your job. Plus, there are plenty of opportunities to progress your career and develop your skills within Toyota.
Toyota Material Handling is the world\’s number one manufacturer of materials handling equipment providing quality sales and service support across the UK.

We foster a culture where our team members are encouraged to continually improve their processes and strive to provide the highest quality in service for our customers. We aim to create a safe environment where our team members feel valued, fulfilled, engaged and happy. We want to attract the best talent and develop our team so that they achieve their full potential.

Our commitment is to read each application carefully, however due to the high volume of applications we receive regrettably only those selected for an interview will be contacted.

Toyota Material Handling UK is an equal opportunities employer.

Digital Marketing Executive in Normanton, West Yorkshire employer: TOYOTA MATERIAL HANDLING UK

At Toyota Material Handling UK, we pride ourselves on being an exceptional employer, offering a competitive salary and a comprehensive benefits package that includes an attractive pension scheme and health support. Our vibrant work culture in Normanton encourages continuous improvement and personal development, providing industry-leading training and ample opportunities for career progression. Join us to be part of a team that values your contributions and fosters a fulfilling work environment where you can thrive.
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Contact Detail:

TOYOTA MATERIAL HANDLING UK Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Marketing Executive in Normanton, West Yorkshire

✨Tip Number 1

Familiarise yourself with the latest trends in digital marketing, especially in SEO and social media management. This knowledge will not only help you during interviews but also demonstrate your passion for the field.

✨Tip Number 2

Network with professionals in the industry, particularly those who work at Toyota Material Handling or similar companies. Engaging with them on platforms like LinkedIn can provide insights into the company culture and potentially lead to referrals.

✨Tip Number 3

Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that showcase your ability to drive brand awareness and lead generation, as these are key aspects of the role.

✨Tip Number 4

Research Toyota Material Handling's current digital marketing strategies and recent campaigns. Being knowledgeable about their approach will allow you to tailor your conversation during the interview and show how you can contribute to their goals.

We think you need these skills to ace Digital Marketing Executive in Normanton, West Yorkshire

Digital Marketing Strategy
Brand Awareness
Lead Generation
Website User Experience (UX)
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Content Creation
Social Media Management
Email Marketing Campaigns
Analytical Skills
Return on Investment (ROI) Measurement
Creative Content Writing
Strong Verbal Communication
Strong Written Communication
Customer Journey Optimisation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in areas like social media management, campaign execution, and SEO. Use keywords from the job description to align your skills with what they are looking for.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's goals. Mention specific examples of past campaigns you've managed and the results achieved, especially in brand awareness and lead generation.

Showcase Your Creative Skills: Since the role requires creative content writing, include samples of your work or describe projects where you successfully created engaging content. This could be blog posts, social media campaigns, or email newsletters that drove engagement.

Highlight Measurable Results: In your application, emphasise any measurable outcomes from your previous roles, such as increased website traffic, improved conversion rates, or successful lead generation metrics. This will demonstrate your ability to deliver ROI in digital marketing.

How to prepare for a job interview at TOYOTA MATERIAL HANDLING UK

✨Showcase Your Digital Marketing Knowledge

Make sure to brush up on the latest trends in digital marketing, especially in SEO and social media management. Be prepared to discuss specific campaigns you've worked on and the results they achieved.

✨Demonstrate Your Creative Skills

Since the role involves creative content writing, bring examples of your previous work. This could be blog posts, social media content, or email campaigns that highlight your ability to engage an audience.

✨Prepare for Technical Questions

Expect questions about website UX and customer journey optimisation. Be ready to explain how you would improve these areas based on your past experiences and any relevant metrics you've tracked.

✨Emphasise Your Team Spirit

Toyota values a collaborative environment, so be sure to express your ability to work well within a team. Share examples of how you've contributed to team success in previous roles.

Digital Marketing Executive in Normanton, West Yorkshire
TOYOTA MATERIAL HANDLING UK
T
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