At a Glance
- Tasks: Drive digital marketing strategies and optimise our online presence for lead generation.
- Company: Join Toyota Material Handling, a leader in materials handling equipment.
- Benefits: Competitive salary, pension, health perks, and 24/7 support.
- Other info: Enjoy a culture of continuous improvement and career development opportunities.
- Why this job: Be part of a dynamic team that values innovation and personal growth.
- Qualifications: 5+ years in digital marketing and strong leadership skills required.
We are looking for a Digital and Operations Lead to work within our Marketing Department at our business centre in Castleford.
About the Role
The role will involve optimising brand awareness and trial, the online UX and customer targeting to deliver lead gen and Ecommerce sales targets.
On a day-to-day basis this is what you would be doing:
- Identify new and creative growth strategies through digital marketing.
- Work in tandem with the marketing comms team and wider marketing team.
- Manage and develop our website.
- Optimise the potential from our social media presence, including defining correct channels.
We are looking for somebody with 5 years+ digital marketing experience and at least 3 years of people management experience. Here are the other skills we are looking for:
- Experience of marketing automation and CRM and lead nurture (Hubspot experience an advantage).
- Strong CMS experience and previous management of company websites.
- Demonstrable experience leading and managing SEO/SEM and/or display advertising campaigns.
- A social media native used to managing and developing corporate platforms.
- Experience in optimising landing pages and user funnels.
- Experience of managing and leading agency partners.
- IT skills (Microsoft Office Applications – Word, Excel, PowerPoint).
- Excellent verbal and written communication skills with the ability to build relationships at all levels.
- Strong analytical skills and data-driven thinking.
- An independent operator, able to use initiative, predict and solve problems.
- Organised with a high level of attention to detail and excellent project management skills.
- Full UK Driving Licence.
What We Offer
- Competitive salary
- Attractive company pension
- Company sick pay
- Voluntary critical illness cover
- Free eye tests
- Free flu jabs
- 24/7 Employee Assistance Programme
- Benefits platform with instant discounts and offers
We will provide you with industry leading technical training to ensure you have the knowledge and all the tools to do your job. Plus, there are plenty of opportunities to progress your career and develop your skills within Toyota.
Toyota Material Handling is the world’s number one manufacturer of materials handling equipment providing quality sales and service support across the UK.
We foster a culture where our team members are encouraged to continually improve their processes and strive to provide the highest quality in service for our customers. We aim to create a safe environment where our team members feel valued, fulfilled, engaged and happy.
We want to attract the best talent and develop our team so that they achieve their full potential. If you are applying, however, due to the high volume of applications we receive regrettably only those selected for an interview will be contacted.
Toyota Material Handling UK is an equal opportunities employer.
Contact Details:
Toyota Material Handling Europe Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital and Operations Marketing Lead in Castleford
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who might have insights into the role you're after. A friendly chat can sometimes lead to opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past projects and successes in digital marketing. This is a great way to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can optimise their brand awareness and lead generation based on your experience. Tailor your answers to show you understand their needs!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Toyota Material Handling.
We think you need these skills to ace Digital and Operations Marketing Lead in Castleford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital and Operations Marketing Lead role. Highlight your relevant experience in digital marketing, people management, and any specific tools like Hubspot that you’ve used. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your previous experiences make you the perfect fit. Don’t forget to mention your creative growth strategies and how you’ve optimised online user experiences in the past.
Showcase Your Achievements:When detailing your experience, focus on your achievements rather than just responsibilities. Use numbers and data to demonstrate how you’ve successfully led campaigns or improved brand awareness. We love seeing concrete results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at Toyota Material Handling Europe
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and strategies in digital marketing. Be ready to discuss your past experiences with SEO, SEM, and social media management, as these are crucial for the role. Prepare specific examples of how you've successfully implemented campaigns or optimised user experiences.
✨Showcase Your Leadership Skills
Since the role requires people management experience, think about times when you've led a team or project. Be prepared to share how you motivated your team, resolved conflicts, and achieved goals together. This will demonstrate your ability to manage and develop others effectively.
✨Familiarise Yourself with Their Tools
If you have experience with Hubspot or similar CRM tools, make sure to highlight that. If not, do a bit of research on how they work and be ready to discuss how you would use them to enhance lead generation and customer nurturing. Showing that you're proactive about learning new tools can set you apart.
✨Prepare Questions That Show Your Interest
Think of insightful questions to ask during the interview that reflect your understanding of the company and its goals. For example, you could ask about their current digital marketing strategies or how they measure success in their campaigns. This shows that you're genuinely interested in the role and the company.
