At a Glance
- Tasks: Drive sales growth across independent retailers and key accounts in the UK and Ireland.
- Company: Join Skillmatics, a fast-growing educational toy brand with global reach.
- Benefits: Competitive salary, attractive commission, flexible location, and full sales support.
- Other info: Exciting opportunity for career growth in a dynamic, international environment.
- Why this job: Be part of an energetic team shaping the future of play and learning.
- Qualifications: Proven B2B field sales experience and strong communication skills.
The predicted salary is between 40000 - 42500 £ per year.
About Us
Skillmatics, part of Grasper Global, is one of the world's fastest-growing educational toy brands. With over 20m products sold across 40,000+ retail stores globally, our award-winning ranges include international bestsellers such as Guess in 10, Foil Fun and our I Can Write series. Following a highly successful launch in the UK and Irish markets, we are now entering an exciting new phase of growth. Our expanding portfolio includes innovative in-house developments alongside globally recognised licences such as Disney, Marvel and Bluey.
The Role
This is a field-based position with responsibility for managing and growing sales across both independent retailers and key/national accounts. You will:
- Develop and grow a diverse portfolio of independent retailers including toy shops, gift shops, garden centres, department stores, visitor attractions, zoos and tourism outlets
- Identify, secure and expand key and national account opportunities across the UK and Ireland
- Present new product ranges, manage submissions and oversee account development
- Work collaboratively with our existing sales agents and internal teams to maximise customer reach and sales performance
- Represent the business at trade shows and industry events
This is a role offering genuine autonomy, backed by strong infrastructure, established customer relationships and market-leading products.
About You
We are looking for an experienced field sales professional or Key Account Manager who understands the nuances of the toy, gift or early years sectors. You will bring:
- A proven track record in B2B field sales
- Experience working with independent retailers and/or key national accounts
- Strong new business development skills
- Excellent organisation and communication abilities
- A resilient, proactive and growth-focused mindset
- The confidence to work remotely while collaborating effectively with a wider sales team
- Existing relationships within toy, gift, nursery, early years or FMCG sectors (highly advantageous)
Most importantly, you are passionate about building brands, nurturing retail partnerships and contributing to a fast-growing, energetic business.
The Opportunity
This is a newly created role within a rapidly expanding global brand. You will inherit a strong foundation of existing customers while having significant scope to develop new business and shape the territory strategy.
We offer:
- Competitive base salary with attractive commission structure
- Access to award-winning product ranges and leading global licenses
- Full sales and marketing support
- Established customer databases and leads
- Access to major buying groups including Toymaster and AIS Playroom
- Flexibility on location
- Clear growth potential within a high-performing international business
If you are looking for a role where you can combine commercial drive with a genuine passion for the toy and early years industry, we would love to hear from you.
Business Development Manager – UK & Ireland in London employer: Toy World Magazine
Skillmatics, part of Grasper Global, is an exceptional employer that champions creativity and innovation in the educational toy sector. With a vibrant work culture that encourages autonomy and collaboration, employees benefit from competitive salaries, attractive commission structures, and access to award-winning products. The company prioritises employee growth, offering clear pathways for advancement within a rapidly expanding global brand, making it an ideal place for passionate individuals looking to make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager – UK & Ireland in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Manager – UK & Ireland at Toy World Magazine, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Toy World Magazine. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Manager – UK & Ireland. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Manager – UK & Ireland in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Toy World Magazine:When writing your cover letter, make sure to tailor your message specifically for Toy World Magazine. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Toy World Magazine
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Toy World Magazine that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Toy World Magazine that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Toy World Magazine’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
