At a Glance
- Tasks: Drive sales growth across independent retailers and key accounts in the UK and Ireland.
- Company: Join Skillmatics, a fast-growing educational toy brand with global reach.
- Benefits: Competitive salary, attractive commission, flexible location, and full sales support.
- Other info: Exciting opportunity for career growth in a dynamic international business.
- Why this job: Be part of an energetic team shaping the future of play and learning.
- Qualifications: Proven B2B field sales experience and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
About Us
Skillmatics, part of Grasper Global, is one of the world’s fastest-growing educational toy brands. With over 20m products sold across 40,000+ retail stores globally, our award-winning ranges include international bestsellers such as Guess in 10, Foil Fun and our I Can Write series. Following a highly successful launch in the UK and Irish markets, we are now entering an exciting new phase of growth. Our expanding portfolio includes innovative in-house developments alongside globally recognised licences such as Disney, Marvel and Bluey.
The Role
This is a field-based position with responsibility for managing and growing sales across both independent retailers and key/national accounts.
- Develop and grow a diverse portfolio of independent retailers including toy shops, gift shops, garden centres, department stores, visitor attractions, zoos and tourism outlets
- Identify, secure and expand key and national account opportunities across the UK and Ireland
- Present new product ranges, manage submissions and oversee account development
- Work collaboratively with our existing sales agents and internal teams to maximise customer reach and sales performance
- Represent the business at trade shows and industry events
This is a role offering genuine autonomy, backed by strong infrastructure, established customer relationships and market-leading products.
About You
We are looking for an experienced field sales professional or Key Account Manager who understands the nuances of the toy, gift or early years sectors.
- A proven track record in B2B field sales
- Experience working with independent retailers and/or key national accounts
- Strong new business development skills
- Excellent organisation and communication abilities
- A resilient, proactive and growth-focused mindset
- The confidence to work remotely while collaborating effectively with a wider sales team
- Existing relationships within toy, gift, nursery, early years or FMCG sectors (highly advantageous)
Most importantly, you are passionate about building brands, nurturing retail partnerships and contributing to a fast-growing, energetic business.
The Opportunity
This is a newly created role within a rapidly expanding global brand. You will inherit a strong foundation of existing customers while having significant scope to develop new business and shape the territory strategy.
We offer:
- Competitive base salary with attractive commission structure
- Access to award-winning product ranges and leading global licenses
- Full sales and marketing support
- Established customer databases and leads
- Access to major buying groups including Toymaster and AIS Playroom
- Flexibility on location
- Clear growth potential within a high-performing international business
If you are looking for a role where you can combine commercial drive with a genuine passion for the toy and early years industry, we would love to hear from you.
Business Development Manager – UK & Ireland employer: Toy World Magazine
Skillmatics, part of Grasper Global, is an exceptional employer that champions innovation and growth within the educational toy sector. With a vibrant work culture that encourages autonomy and collaboration, employees benefit from competitive salaries, attractive commission structures, and access to award-winning products. The company prioritises employee development, offering clear pathways for career advancement while fostering a passion for building brands and nurturing retail partnerships in a dynamic market.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager – UK & Ireland
✨Tip Number 1
Network like a pro! Attend industry events and trade shows where you can meet potential clients and partners. Don’t be shy – introduce yourself and share your passion for the toy and early years sector.
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights about the toy industry, engage with relevant content, and connect with key players in the market. This will help you build your personal brand and attract opportunities.
✨Tip Number 3
Follow up after meetings or introductions. A simple thank-you email or a message expressing your interest can go a long way in keeping you on their radar. It shows you're proactive and genuinely interested in building relationships.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make a difference in the toy industry. Your next big opportunity could be just a click away!
We think you need these skills to ace Business Development Manager – UK & Ireland
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the toy and early years industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about building brands and nurturing retail partnerships.
Tailor Your CV:Make sure your CV highlights your experience in B2B field sales and working with independent retailers or key accounts. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your relevant skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be specific about your achievements and how they relate to the responsibilities of the Business Development Manager position. We want to know what makes you tick!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Toy World Magazine
✨Know Your Products Inside Out
Before the interview, make sure you’re familiar with Skillmatics' product range and their unique selling points. Being able to discuss specific products like 'Guess in 10' or the 'I Can Write' series will show your genuine interest and help you connect with the interviewers.
✨Showcase Your Sales Success
Prepare to share concrete examples of your past sales achievements, especially in B2B environments. Highlight how you’ve successfully developed relationships with independent retailers or key accounts, as this aligns perfectly with what they’re looking for.
✨Demonstrate Your Market Knowledge
Research the toy and gift sectors, particularly trends affecting the UK and Ireland markets. Being able to discuss current market dynamics and how they impact sales strategies will impress the interviewers and show that you’re proactive.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s growth plans and how the Business Development Manager role fits into those plans. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.
