Head of Growth (London Area)

ABOUT US:

Townhouse was created with a single goal: to disrupt and reinvent the global nail salon industry. We are the fastest growing beauty brand in the UK and are driven by a passionate and disruptive team in achieving our mission.

We’ve brought together a world class team from a wide range of industries. And as we’re growing extremely fast, we need brilliant people (like you!) – to join us on our journey and help us deliver our goal.

ABOUT THE ROLE:

We are looking for a commercially driven, digitally native Head of Growth to join our fast-paced marketing team and play a pivotal role in accelerating our expansion. This is an incredible opportunity for a strategic thinker and hands-on operator to take real ownership of performance marketing, CRM, ecommerce, and corporate sales at one of the UK’s most talked-about beauty brands. Reporting to the CMO, you’ll lead a talented team to bring to life a connected, high-impact marketing strategy that delivers results across every stage of the customer journey.

This is a fast-paced, collaborative role—perfect for someone with strong commercial instincts, digital know-how, and a passion for testing, learning, and scaling what works.

Key Responsibilities:

• Develop and lead Townhouse’s growth strategy across acquisition, retention, and conversion.
• Drive performance marketing efforts (paid social, PPC, SEO, affiliates) and optimise for results.
• Oversee the CRM strategy and deliver high-impact, personalised, and automated journeys.
• Own the end-to-end customer journey, maximising lifetime value and conversion across all digital touchpoints.
• Lead ecommerce and CRO efforts, constantly optimising UX and reducing drop-offs.
• Manage budgets effectively and ensure that all campaigns deliver strong ROI.
• Support and scale corporate sales and events, identifying new revenue opportunities through partnerships, group bookings, and gifting.
• Work closely with digital and development teams to ensure frictionless booking, website, and email experiences.

ABOUT YOU:

• Proven experience in a growth, digital marketing, or commercial role within a fast-paced brand, agency or scale-up.
• Deep knowledge across performance marketing, CRM, and ecommerce—with a clear track record of success.
• Strategic thinker who’s not afraid to roll up their sleeves and get things done.
• Commercially minded and highly data-driven, with strong analytical and decision-making skills.
• Confident team manager and cross-functional collaborator.
• Passionate about customer experience, with a love for beauty, lifestyle, or hospitality.
• Curious, proactive, and constantly seeking smarter ways to drive results.

LOCATION:

Our office is based in Central London and we offer a hybrid working model, aligned with role requirements.

EMPLOYEE BENEFITS AT TOWNHOUSE:

• Private healthcare and wellness support – Benefit from the nail industry’s first private healthcare package including free telephone / video GP appointments and treatment in private hospitals if there is a long wait on the NHS.
• Shopping discounts – a range of discounts on some of the largest brands to save you money every day.
• Birthday Pamper Party: During your birthday month, bring a friend for a free signature manicure/pedicure and a glass of bubbles!
• Social Budget – Every month your manager gets a budget to spend pampering you and your team. Expect treats, lunch at work or a night out – to be agreed with your manager
• Holiday on Us: Additional days of holiday added to your annual leave allowance for years worked at Townhouse- up to 4 days!
• Employee Discount: 75% discount on treatments
• Interest free advance – To cover you for any emergencies and to avoid interest costs, we will provide up to a £50 advance for every day you have worked for us in a month.
• Refer a Friend: Earn up to £550 for every successful hire you introduce to Townhouse.

Equal Opportunities:

Townhouse is proud to be an equal opportunity employer, embracing diversity without compromise. We celebrate all qualified applicants, irrespective of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status.

Join us in defining sophistication in the world of nail artistry!

Apply Now and Be Part of Our Exceptional Team!