Assistant to Town Manager - Communications Coordinator
Assistant to Town Manager - Communications Coordinator

Assistant to Town Manager - Communications Coordinator

Shrewsbury Full-Time 55000 - 65000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead strategic communications to engage and inform the Shrewsbury community.
  • Company: Join a vibrant town known for innovation and community spirit.
  • Benefits: Enjoy three weeks of vacation, health insurance, and paid Family and Medical Leave.
  • Why this job: Make a real impact in local government and enhance community connections.
  • Qualifications: Bachelor's degree and 2 years of communications experience required.
  • Other info: Opportunity for professional development and a collaborative work environment.

The predicted salary is between 55000 - 65000 £ per year.

The Town of Shrewsbury, Massachusetts is excited to invite applications for the role of Communications Coordinator, a unique opportunity to shape how one of the Commonwealth's most vibrant and fast-growing communities connects with its residents and tells its story. Located just west of Worcester, Shrewsbury is home to approximately 40,000 residents and is known for its strong sense of community, commitment to innovation, and tradition of excellence in local government.

As a key member of the Town Manager's Office, you will take the lead in developing and delivering strategic communications that promote transparency, civic engagement, and community pride. You will be at the helm of all Town communication efforts, from managing the Town's website and dynamic social media presence, to overseeing media relations, public access programming, and creative campaigns that amplify the work of every Town department.

In this leadership role, you will also serve as Shrewsbury's Public Information Officer during emergency operations, ensuring residents receive timely, accurate, and essential information when it matters most. Your work will directly influence how our community stays informed, engaged, and connected.

If you are ready to bring fresh ideas, creative energy, and a passion for public service to a community that values communication as a cornerstone of good government, we want to hear from you!

What You'll Do
  • Develop and implement a bold, strategic communications plan that reaches diverse audiences with clear, engaging messages.
  • Manage and grow our digital presence, including website content, social media channels, newsletters, and more.
  • Build meaningful partnerships with media, community groups, and regional stakeholders to amplify Shrewsbury's voice.
  • Lead special projects like the Shrewsbury Way Resident Academy and collaborate with human resources to highlight town employment opportunities.
  • Provide leadership in internal communications and maintain consistent branding across all departments.
  • Respond promptly to public information requests and support transparency initiatives.
  • Stay ahead of emerging media trends to continuously innovate our communications strategies.
Who You Are
  • Bachelor's degree in Communications, Journalism, Marketing, Business Administration, Political Science, Public Administration, or related field.
  • Minimum 2 years of experience in communications, public relations, or marketing; municipal experience is a plus.
  • Completion (or willingness to complete within one year) of MEMA Incident Command System (ICS) certifications.
  • Exceptional verbal and written communication skills.
  • Proficiency in managing digital platforms, social media, and multimedia tools.
  • Ability to exercise discretion and maintain confidentiality.
  • A collaborative, detail-oriented, and proactive approach to problem-solving.
Benefits

The Town of Shrewsbury offers an exceptional benefits package. Highlights include a pro-rated amount of three weeks of vacation from day one; high-quality health insurance; membership in the Shrewsbury Retirement Pension System; and a robust Employee Assistance Program. Shrewsbury also supports continuous growth through funded professional development opportunities and proudly stands as the first municipality in Massachusetts to provide comprehensive paid Family and Medical Leave, offering unmatched support for work-life balance.

How to Apply

If you are ready to lead Shrewsbury's communication efforts with passion and creativity, apply today! Join us in creating a well-informed, connected, and engaged community. For more information about this opportunity, please review the full job description. When applying for this position, a cover letter and resume may be sent via email to Kristina Ordung, Assistant Town Manager for Human Capital, at jobs@shrewsburyma.gov, indicating the position you are applying for in the subject line. The position is open until filled with an initial review of applicants July 14, 2025.

Assistant to Town Manager - Communications Coordinator employer: Town of Shrewsbury, Massachusetts

The Town of Shrewsbury, Massachusetts is an exceptional employer that prioritises community engagement and innovation in local government. With a strong commitment to employee growth, the town offers a comprehensive benefits package, including generous vacation time, high-quality health insurance, and professional development opportunities. Working in this vibrant community not only allows you to make a meaningful impact but also provides a supportive work culture that values transparency and collaboration.
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Contact Detail:

Town of Shrewsbury, Massachusetts Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Assistant to Town Manager - Communications Coordinator

✨Tip Number 1

Familiarise yourself with the Town of Shrewsbury's current communication strategies and platforms. Understanding their existing digital presence will help you identify areas for improvement and demonstrate your proactive approach during interviews.

✨Tip Number 2

Network with local community groups and media outlets in Shrewsbury. Building relationships with these stakeholders can provide valuable insights into the town's communication needs and showcase your commitment to community engagement.

✨Tip Number 3

Stay updated on emerging trends in public communications and social media. Being knowledgeable about the latest tools and techniques will position you as a forward-thinking candidate who can bring fresh ideas to the role.

✨Tip Number 4

Prepare examples of past projects where you've successfully managed communications or public relations. Highlighting your relevant experience will help you stand out and demonstrate your capability to lead Shrewsbury's communication efforts.

We think you need these skills to ace Assistant to Town Manager - Communications Coordinator

Strategic Communication Planning
Digital Content Management
Social Media Proficiency
Public Relations
Media Relations
Community Engagement
Project Management
Verbal and Written Communication Skills
Collaboration and Teamwork
Attention to Detail
Problem-Solving Skills
Confidentiality and Discretion
Knowledge of Multimedia Tools
Adaptability to Emerging Media Trends

Some tips for your application 🫡

Tailor Your Cover Letter: Make sure to customise your cover letter for the Assistant to Town Manager - Communications Coordinator role. Highlight your relevant experience in communications, public relations, or marketing, and express your passion for public service and community engagement.

Showcase Your Skills: In your CV, emphasise your exceptional verbal and written communication skills. Include specific examples of how you've managed digital platforms, social media, and multimedia tools in previous roles, as these are crucial for this position.

Demonstrate Your Knowledge: Research the Town of Shrewsbury and its current communication strategies. Mention any innovative ideas you have for enhancing their digital presence or community engagement in your application to show that you're proactive and informed.

Follow Application Instructions: When submitting your application, ensure you send your cover letter and resume via email to the specified contact. Clearly indicate the position you are applying for in the subject line to avoid any confusion.

How to prepare for a job interview at Town of Shrewsbury, Massachusetts

✨Research the Town of Shrewsbury

Before your interview, take some time to learn about the Town of Shrewsbury, its community values, and recent initiatives. Understanding the local culture and current events will help you tailor your responses and demonstrate your genuine interest in the role.

✨Showcase Your Communication Skills

As a Communications Coordinator, your ability to convey messages clearly is crucial. Prepare examples of past projects where you successfully managed communications, whether through social media, press releases, or community engagement. Be ready to discuss how you can enhance Shrewsbury's communication strategies.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving skills and ability to handle emergencies, especially since you'll be acting as the Public Information Officer during critical times. Think of scenarios where you had to communicate effectively under pressure and how you managed those situations.

✨Demonstrate Your Collaborative Spirit

The role requires working with various departments and community groups. Be prepared to discuss your experience in teamwork and collaboration. Highlight instances where you built partnerships or led projects that required input from multiple stakeholders.

Assistant to Town Manager - Communications Coordinator
Town of Shrewsbury, Massachusetts
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