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- Tasks: Lead CRM campaigns and analyse data to drive marketing success.
- Company: Dynamic global solutions provider with a focus on innovation.
- Benefits: Profit share, free lunches, LinkedIn Learning access, and more perks.
- Why this job: Shape marketing strategies and make a real impact in a fast-paced environment.
- Qualifications: 2+ years in marketing, strong HubSpot skills, and data analysis experience.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
1 day ago Be among the first 25 applicants
We’re looking for a sharp, data-driven marketeer to take ownership of our CRM and campaign strategy. This is a key role within a growing B2B-focused team, where your work will immediately shape both the speed and direction of the business\’s growth.
The role will combine marketing automation, campaign execution and the management of customer data. Whether building workflows and refining segmentation, or improving dashboards and reporting, you’ll help scale and sharpen our marketing engine!
Overview
- Job title: CRM & Campaign Marketing Manager
- Contract type: Permanent
- Hours: 40 hours per week (on-site role, Monday to Friday from 8:00 am to 5:00 pm)
- Location: Poole
What you will be doing
- Campaign: Plan and deliver multi-channel CRM campaigns, building automated email workflows and nurture sequences that support the full customer journey.
- Performance analytics: Measure the impact of all activity to create dashboards and reports that turn marketing data into clear, actionable insights.
- Manage segmentation, lead scoring, and pipeline visibility to support sales and marketing alignment.
- Work closely with internal teams across divisions to ensure CRM data is accurate, connected, and easy to use.
- Enhance campaign performance through A/B testing of creative, messaging, and timing.
- Data management: Maintain data quality through regular cleansing and enrichment across digital and direct channels.
- Compliance and data security: Ensure compliance with GDPR and other data protection regulations.
- CRM integration: Support CRM integration with HubSpot and help improve how systems connect and communicate.
Key Requirements
- Strong grasp of marketing operations, campaign planning, and lead generation (ideally within a B2B environment).
- Experience with data migration, system integration, and streamlining processes through automation.
- Skilled in developing and tracking KPIs to measure marketing and sales performance.
- Confident using marketing automation platforms, managing email campaigns, and mapping customer journeys.
- Analytical mindset with the ability to turn complex data into clear, actionable insights.
- Proven project management skills, with the ability to juggle multiple campaigns and deadlines.
- Clear communicator and team player, able to collaborate effectively across departments.
- Familiar with GDPR and best practices in data compliance and customer data handling.
Your skills and qualifications
- Bachelor’s degree in marketing, communications, or a related field.
- Minimum 2 years’ experience in email marketing or a broader marketing role.
- Proficient in HubSpot including email creation, automation, segmentation, and reporting.
- Solid understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance.
- Comfortable with HTML and CSS for customising email templates.
- Skilled in data analysis and reporting using tools like Google Analytics.
- Experience with A/B testing, Google Ads, and other digital advertising platforms.
- Strong attention to detail and a structured, organised approach to work.
- Able to thrive in a fast-paced environment and adapt to shifting priorities.
What’s in it for you
- Modern open plan office
- Monthly profit share bonus scheme
- Company sick pay
- Free access to LinkedIn Learning
- Free onsite parking
- Free lunch every Friday
- Charity dress down day every Friday
- Cycle to Work scheme
- Subsidised workplace massage
- Management Giveback Days
- Employee Assistance Programme (EAP)
- Company social and corporate events
Who we are
We’re a fast-paced, forward-thinking global solutions provider who is redefining operational excellence for businesses. We’re famous for our fantastic customer service and for creating comprehensive solutions that help our customers stay ahead in an ever-changing world.
Our marketing function operates in a dynamic environment, working collaboratively across teams with innovation as one of our core values.
Where will you work
Our open plan office encourages teamwork and communication. You will be working in a respectful environment surrounded by people who care about you just as much as our customers. We also believe diversity is the key to success. That means your voice will always be heard no matter your role, and there will always be the opportunity to make a big impact.
Who you are
You will have experience in an in-house marketing team, ideally gained within the distribution or FMCG industries. You thrive in high-pressure environments, demonstrating resilience and adaptability with a results-oriented mindset and a \”can-do\” outlook.
You will need to be confident with HubSpot and comfortable in complex data environments, so you can work closely with both sales and marketing to ensure our CRM is well integrated and a reliable source of truth for all our plans and decisions.
Your strong project management and organisational skills will be put to good use, in addition to your creative mindset and eye for design and brand consistency.
Our marketing approach is changing, and you will have the opportunity to be at the forefront of this change, with a development pathway and training to support your personal and professional growth.
There is no explicit expiry indication in the description.
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CRM & Campaign Marketing Manager employer: TOWER SUPPLIES
Contact Detail:
TOWER SUPPLIES Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Campaign Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and be ready to discuss how your skills can enhance their marketing engine. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience with marketing automation and data management. Highlight specific examples of how you've improved campaign performance or streamlined processes in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace CRM & Campaign Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM & Campaign Marketing Manager. Highlight your experience with marketing automation, campaign planning, and data management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your experience with HubSpot and data analytics!
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, make sure to include examples of how you've used analytics to improve campaign performance in the past. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and we can’t wait to see your application come through!
How to prepare for a job interview at TOWER SUPPLIES
✨Know Your CRM Inside Out
Make sure you’re well-versed in HubSpot and any other CRM tools mentioned in the job description. Familiarise yourself with their features, especially around email automation and segmentation. Being able to discuss specific functionalities and how you've used them in past roles will show your expertise.
✨Showcase Your Analytical Skills
Prepare to discuss how you've turned complex data into actionable insights. Bring examples of dashboards or reports you've created that had a significant impact on campaign performance. This will demonstrate your analytical mindset and ability to measure success effectively.
✨Be Ready for A/B Testing Questions
Since A/B testing is crucial for enhancing campaign performance, be prepared to talk about your experience with it. Share specific examples of tests you've run, what you learned, and how it improved your campaigns. This shows your hands-on experience and strategic thinking.
✨Understand GDPR and Compliance
Given the importance of data compliance in this role, brush up on GDPR regulations and best practices. Be ready to discuss how you've ensured compliance in previous roles, as this will highlight your attention to detail and understanding of data security.
