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- Tasks: Lead marketing strategy, brand management, and event delivery at Touchwood Shopping Centre.
- Company: Touchwood is Solihull's top retail and leisure destination, welcoming millions annually.
- Benefits: Enjoy a competitive salary and work in a supportive team environment.
- Why this job: Shape experiences for millions while working in a vibrant community-focused setting.
- Qualifications: Proven experience in marketing and events management, ideally in retail or leisure.
- Other info: This is a permanent role, requiring 4/5 days on-site in Solihull.
The predicted salary is between 36000 - 60000 £ per year.
After delivering 18 years of excellence, our current Marketing Manager is leaving for a new challenge so ..
We’re Hiring: Experienced Marketing & Events Manager – Touchwood Shopping Centre, Solihull
About Touchwood
Touchwood is Solihull’s premier retail and leisure destination, and one of the UK\’s most successful shopping centres, welcoming millions of visitors each year. Touchwood is 99% let, home to leading brands, restaurants and exciting experiences, Touchwood is at the heart of the community – and we’re looking for an exceptional Marketing & Events Manager to take us to new heights.
The Role
This is a senior, hands-on position for an experienced marketing and events professional. You’ll lead on all aspects of marketing strategy, brand management, events delivery, digital presence and stakeholder engagement, ensuring Touchwood remains top of mind for shoppers and the wider community.
Key Responsibilities:
- Strategic Planning: Develop and deliver the annual marketing strategy aligned with footfall and sales targets.
- Brand Management: Maintain strong, consistent brand messaging across all platforms and channels.
- Campaigns & Events: Plan, execute and analyse all major marketing campaigns and in-centre events – from Santa’s Grotto to seasonal spectacles.
- Stakeholder Relations: Be the first point of contact for retailers, the local BID team, Solihull Council, CBRE, Ardent and community partners.
- Budget Management: Control anannual budget, including planning, forecasting and reconciliation.
- Digital & Social: Oversee and grow Touchwood’s digital presence across Instagram, Facebook, X, TikTok, SEO and more, supported by agencies or freelancers.
- Community & PR: Drive local engagement through partnerships, CSR activities, PR andcommunications.
- Gift Card Scheme: Manage and promote the Touchwood gift card to support retailers and centre performance.
About You
This role requires proven experience in marketing and events management at a comparable level – ideally within retail, leisure, hospitality or destination environments.
We’re looking for:
Demonstrable experience delivering successful marketing strategies and high-impact events.
Outstanding communication and stakeholder management skills.
Strong digital and social media knowledge.
Confidence managing budgets and agencies.
A collaborative, creative mindset with the drive to make things happen.
Please Note: We are only accepting applications from candidates with relevant professional marketing and events experience.
Why Touchwood?
- Be part of a high-profile retail destination at the heart of Solihull.
- Play a pivotal role in shaping how millions experience Touchwood every year.
- Work alongside an ambitious, supportive team.
Salary: Competitive, dependent on experience.
Location:On site, Solihull, West Midlands.
Contract: 4/5 days, permanent.
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Marketing and Events Manager employer: Touchwood Solihull
Contact Detail:
Touchwood Solihull Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Events Manager
✨Tip Number 1
Familiarise yourself with Touchwood's brand and community engagement strategies. Understanding their current marketing initiatives and how they connect with the local community will help you demonstrate your alignment with their goals during any discussions.
✨Tip Number 2
Network with professionals in the retail and events industry, especially those who have experience in similar environments. Attend local events or join relevant online groups to build connections that could provide insights or referrals for your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns and events you've managed in the past. Highlighting measurable outcomes will showcase your ability to drive footfall and sales, which is crucial for this role.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and social media, particularly within the retail sector. Being able to speak knowledgeably about innovative strategies will set you apart as a candidate who can enhance Touchwood's digital presence.
We think you need these skills to ace Marketing and Events Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in marketing and events management. Focus on achievements that demonstrate your ability to deliver successful marketing strategies and high-impact events, especially in retail or leisure environments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific examples of past campaigns or events you've managed, and explain how your skills align with the responsibilities outlined in the job description.
Highlight Digital Skills: Given the emphasis on digital presence in the role, ensure you detail your experience with social media platforms and digital marketing strategies. Provide examples of how you've successfully grown a brand's online presence.
Showcase Stakeholder Management: In your application, emphasise your communication and stakeholder management skills. Include examples of how you've effectively collaborated with various partners, such as retailers or community organisations, to achieve common goals.
How to prepare for a job interview at Touchwood Solihull
✨Know Your Audience
Research Touchwood Shopping Centre and its target demographic. Understand the community's needs and preferences, as well as the brands present in the centre. This knowledge will help you tailor your marketing strategies and demonstrate your commitment to the role.
✨Showcase Your Experience
Prepare specific examples of successful marketing campaigns and events you've managed in the past. Highlight your achievements in driving footfall and sales, as well as any innovative strategies you've implemented. This will showcase your capability to take Touchwood to new heights.
✨Demonstrate Digital Savvy
Be ready to discuss your experience with digital marketing and social media platforms. Touchwood is looking for someone who can enhance their online presence, so share examples of how you've successfully engaged audiences through digital channels in previous roles.
✨Engage with Stakeholders
Prepare to discuss how you would manage relationships with various stakeholders, including retailers and local authorities. Share your approach to collaboration and communication, as this role requires strong stakeholder management skills to ensure successful partnerships.
